They're pinning their hopes on this data as if no other club going uses data to scout players.
You'll be lucky to find a top flight team of any decent size that hasn't invested in that side of things, the idea that Hearts are suddenly going to get gems that other similarly sized or bigger clubs aren't already aware of is laughable.
Same goes for us, by the way, our link up with Bournemouth will help but largely because they can afford the players they'll identify who can then be loaned to us.