Madri beer. I wouldnt say a con more marketing genius.
Med lagers such Moretti, Peroni and San Miguel have stormed the market in recent years they are all owned by the big boys of course such as Heineken etc. Coors Molson didnt have a med beer in their portfolio so they effectively invented Madri and sold it to the masses as the "soul of Madrid". Dont know about Scotland but its everywhere in England.