Quote Originally Posted by Peevemor View Post
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Over the last few months? Like what?
I want to preface that I agree with people on the folk on Twitter who are bashing the guys in replies who need to calm down. Some really over the top stuff in there.

But the last two months or so have been a really weird shift in tone. It feels like it’s being ran as a big brand, if you follow any American sports teams it has a bit of that vibe rather than what we would expect from Scottish Football clubs.

Examples include the Star Wars video. The attempt to banter off with Man City and Real Betis, the tweets sucking up to the royals (a bit tone deaf more than anything), and the way they hyped up the Arsenal friendly was a bit daft as fans usually expect it to mean a signing.

Overall nothing to get majorly upset over. I just find it a bit cringey in the way it does stuff at the moment