Quote Originally Posted by Pretty Boy View Post
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It's absolutely genius from Barrs marketing department.

Change a much loved recipe to a hostile reaction and state it's to avoid customers having to pay more because of the sugar tax. Conveniently discover a 'lost' recipe and bang it out at £2 a bottle as a limited edition. Get a very positive reaction. The final part of the plan will be sometime next year:

Release Irn Bru 'classic' at a slightly lower price than the 1901 stuff but more expensive than the current regular bottle.

Passes the sugar tax onto the consumer but avoids an immediate jump in price. Also turns a negative story into a glorious revival.
Looks like they sold about 60 cases, £1400 worth, in a couple of days.