
Originally Posted by
bingo70
No they wouldn’t.
Remember Ron Gordon’s letter/email just before the cup final?
It was just a good piece of communication that was well received as it was done well.
Why would details of a new sponsor have attracted negativity? The only reason it has is because of how it was communicated.
I know you don’t see anything wrong with the initial tweet designed to create a bit excitement but you’re clearly an intelligent level headed person.
The club has to know their audience and they should have known that putting a tweet out like they did would have produced expectations of something exciting being announced.
Hibs created the expectation of something really exciting being announced, they maybe never meant to and maybe you don’t see why but it’s clear from the reaction they did.
FWIW I’ve got absolutely no beef with the Twitter person, I think the abuse before today and today was ridiculous. I think they read the room wrong today though.
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