Hibs Twitter

[.Sean.]

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Honestly, I can't ever remember a time where so many Hibs supporters behaved like obnoxious wee brats.

People are moaning about everything but expect Ron & sponsors to plough in dosh regardless.

It reminds me of Kevin & Perry on Harry Enfield's show but without the humour.

Horrible!

[bingo70]

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Absolutely, my weekend is intact and as I open my first beer this tweet will be far from my mind like I hope it will be for others because as you say it’s not a huge deal to peoples lives.

But I think the issue i have is Twitter is a marketing tool for Hibs. I don’t know how you get your Hibs updates or news but digital marketing is very segmented. For example I’ve worked with a brand that had a female led following on Facebook versus a male led on Twitter. That meant the marketing had two very distinct tones on both to reach both efficiently and we had to adjust our content accordingly. Hibs haven’t seemed to work out how to best reach it’s Twitter following in the last few weeks or months. If i was working above whoever runs the Twitter I’d be having a conversation about that and how to turn it around.

Brilliant post.

I’m learning a lot about social media marketing stuff just now and there’s a real science behind it. Far more to it than I could ever have imagined.

Truth is, there’s a middle ground somewhere between abusing the Twitter person at one extreme to the other end of the spectrum where people are just saying the club did nothing wrong and it’s the idiots fault for being idiots.

Rightly or wrongly and regardless of who’s to blame, the club aren’t interacting well with the support on social media just now. Work is required to fix that as it’s important.

Motherwell are excellent at it, they’re the ones that appear to be really connecting with their fans on social media just now.

I’m sure if we ever get round to appointing a new CEO, it’ll be one of the first things they look at improving as it’s not working well just now.

[Bostonhibby]

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That's fair enough CH, but has that tweet and reveal ruined anything in your day-to-day life ? Only a question, but is it because of the recent final result you are seeing this as a problem ?

As wee Gordon would say, my main priority tonight is a chicken that has a use by date by tomorrow...........the Hibs tweet has no bearing on my mood towards Hibs or my weekend plans. I think as you say it's a sign of the times that fans - younger fans mostly - want instant good news, and that 'good news' is signings and signings only. Some people see today as a positive because in context it is - money into the club - certainly not worth over-roasting my chicken in anger about.

And that wasn't a criticism of your post - I get what you mean - but life is much more than Twitter for me.

You've just reminded me how it is that I have stumbled through life without being affected by a complete absence of Twitter et al in it.

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[CropleyWasGod]

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Devil's Advocate...............now a lot more people know Utilita sounds like he can play a number of positions

He's currently trending, apparently.

[truehibernian]

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He's currently trending, apparently.

Don't get too excited CWG, I'm hearing there's work permit issues

[Pagan Hibernia]

I don’t care what anyone says that’s a decent sponsorship deal for us and a few quid in the bank.

enjoyed the video too.

[Glory Lurker]

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I don’t care what anyone says that’s a decent sponsorship deal for us and a few quid in the bank.

enjoyed the video too.

Exactly.

[HH81]

Are they a good company for gas and electric? Anyone used them?

[B.H.F.C]

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Brilliant post.

I’m learning a lot about social media marketing stuff just now and there’s a real science behind it. Far more to it than I could ever have imagined.

Truth is, there’s a middle ground somewhere between abusing the Twitter person at one extreme to the other end of the spectrum where people are just saying the club did nothing wrong and it’s the idiots fault for being idiots.

Rightly or wrongly and regardless of who’s to blame, the club aren’t interacting well with the support on social media just now. Work is required to fix that as it’s important.

Motherwell are excellent at it, they’re the ones that appear to be really connecting with their fans on social media just now.

I’m sure if we ever get round to appointing a new CEO, it’ll be one of the first things they look at improving as it’s not working well just now.

Whether you agree or disagree with the way they did it, surely the fact that the actual sponsorship deal that they’ve secured is hardly getting a mention suggests it wasn’t done quite right.

I’m not rushing to tweet any abuse at the Twitter admin, but it’s not exactly the first time they’ve got an extremely negative response in the last few weeks.

[Peevemor]

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Whether you agree or disagree with the way they did it, surely the fact that the actual sponsorship deal that they’ve secured is hardly getting a mention suggests it wasn’t done quite right.

I’m not rushing to tweet any abuse at the Twitter admin, but it’s not exactly the first time they’ve got an extremely negative response in the last few weeks.

I don't see what Hibs have got wrong or what they could/should have done differently.

Once again I'm not looking to defend the club, I just think that folk are being dicks.

If I saw a similar fan reaction at another club, I'd think exactly the same way.

[B.H.F.C]

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I don't see what Hibs have got wrong or what they could/should have done differently.

Once again I'm not looking to defend the club, I just think that folk are being dicks.

If I saw a similar fan reaction at another club, I'd think exactly the same way.

The reaction tells you they got it wrong. They need to work out how to put content out that stops folk reacting in such a manner. Nobody is actually talking about the good news.

[Peevemor]

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The reaction tells you they got it wrong. They need to work out how to put content out that stops folk reacting in such a manner. Nobody is actually talking about the good news.

No. Folk will have a go regardless (unless it's some huge signing).

The next carnage will doubtless be the release of the new kit.

Folk have to grow up and learn some respect.

[B.H.F.C]

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No. Folk will have a go regardless (unless it's some huge signing).

The next carnage will doubtless be the release of the new kit.

Folk have to grow up and learn some respect.

Na, just look at the initial responses to the tweet they’ve clearly been driven by the earlier tweet. They aren’t helping themselves at all on social media. Naturally, I know you’ll disagree.

[Just_Jimmy]

as someone who was vocal about the lack of a sponsor in previous seasons I can say I'm pleased we're seeing a return to proper income. it's too important to Hibs to pass up any size of income. it helps it's a decent brand in terms of the culture and identity fitting Hibs. well done to all involved.



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[Danderhall Hibs]

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No. Folk will have a go regardless (unless it's some huge signing).

The next carnage will doubtless be the release of the new kit.

Folk have to grow up and learn some respect.

Absolutely- if we signed Messi they’d want Ronaldo. They just want to bash the club no matter what.

[B.H.F.C]

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Absolutely- if we signed Messi they’d want Ronaldo. They just want to bash the club no matter what.

At least we have balanced contributions like this to keep us all right I suppose.

[Eyrie]

I don't see what Hibs have done wrong here.

They've used their presence on a social media platform to promote a new sponsorship deal for the club, which is exactly what they should be doing.

Frankly, I'd be more concerned if Hibs were revising their social media strategy to pander to a few obnoxious idiots who only want to criticise. That's a tiny minority of the 91.2k followers.

[Danderhall Hibs]

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At least we have balanced contributions like this to keep us all right I suppose.

Thanks mate. I try to bring some reality to these conversations - glad it doesn’t go unnoticed.

[shamo9]

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No. Folk will have a go regardless (unless it's some huge signing).

The next carnage will doubtless be the release of the new kit.

Folk have to grow up and learn some respect.

A few folk will have a go regardless when coming off a deflating defeat. However, the majority in this instance were agitated due to the unnecessary tease a few hours before. We take that tease out of the equation and the announcement wouldn't have gotten anything like this sort of heat. Most football fans only care about the football team and news that directly relates to the football team. That has always been the case.

It's not a big deal but it does add weight to the feeling some hold that the current media department at Hibs don't understand the mindset of a regular football supporter. There's definitely been a slight disconnect lately. Nothing horrendous, but it could grow into a problem if some supporters feel the club doesn't understand them or what the club means.

Anyway, the sponsorship is welcome news.

[B.H.F.C]

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Thanks mate. I try to bring some reality to these conversations - glad it doesn’t go unnoticed.

Unless it’s something that upsets you of course, like having to pay interest on finance agreements. All right to repeatedly have a moan then eh.

[Peevemor]

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A few folk will have a go regardless when coming off a deflating defeat. However, the majority in this instance were agitated due to the unnecessary tease a few hours before. We take that tease out of the equation and the announcement wouldn't have gotten anything like this sort of heat. Most football fans only care about the football team and news that directly relates to the football team. That has always been the case.

It's not a big deal but it does add weight to the feeling some hold that the current media department at Hibs don't understand the mindset of a regular football supporter. There's definitely been a slight disconnect lately. That could grow into a problem if some supporters feel the club doesn't understand them or what the club means.

Anyway, the sponsorship is welcome news.

I didn't realise that football supporters were such sensitive wee lambs. Good news today at 2.00pm turns out to be only a new main sponsor! I don't know how people coped!

[Baldy Foghorn]

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No. Folk will have a go regardless (unless it's some huge signing).

The next carnage will doubtless be the release of the new kit.

Folk have to grow up and learn some respect.

And yet you are calling fans, "idiots", "dicks" & "brats"

[Peevemor]

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And yet you are calling fans, "idiots", "dicks" & "brats"

Yep. Only those behaving as such.

[Danderhall Hibs]

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Unless it’s something that upsets you of course, like having to pay interest on finance agreements. All right to repeatedly have a moan then eh.

Absolutely. In a constructive manner - not anonymously abusing someon on Twitter.

[Danderhall Hibs]

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And yet you are calling fans, "idiots", "dicks" & "brats"

I don’t think a fan/fanatic would behave like they do - so Peevemor is free to call them out for what they are.

[shamo9]

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I didn't realise that football supporters were such sensitive wee lambs. Good news today at 2.00pm turns out to be only a new main sponsor! I don't know how people coped!

I'm surprised it took you this long to realise I've seen many a fan lose there head over innocuous things at Easter Road, especially on match day.

[Peevemor]

Name and shame.

[Peevemor]

Nobody has.

[h1bs4life]

Don't do twitter or know its inner workings but would think announcing a new shirt sponsor would be good news even better that isn't anything to do with gambling.

[bingo70]

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No. Folk will have a go regardless (unless it's some huge signing).

The next carnage will doubtless be the release of the new kit.

Folk have to grow up and learn some respect.

No they wouldn’t.

Remember Ron Gordon’s letter/email just before the cup final?

It was just a good piece of communication that was well received as it was done well.

Why would details of a new sponsor have attracted negativity? The only reason it has is because of how it was communicated.

I know you don’t see anything wrong with the initial tweet designed to create a bit excitement but you’re clearly an intelligent level headed person.

The club has to know their audience and they should have known that putting a tweet out like they did would have produced expectations of something exciting being announced.

Hibs created the expectation of something really exciting being announced, they maybe never meant to and maybe you don’t see why but it’s clear from the reaction they did.

FWIW I’ve got absolutely no beef with the Twitter person, I think the abuse before today and today was ridiculous. I think they read the room wrong today though.