Absolutely nothing obvious about it. There are almost 25 million licence fee payers in the country. Match of the day gets roughly 2 million viewers.
Hardly premium figures.
For context heres last weeks best bbc viewed programmes
Beyond Paradise 7.5 M
Wild Isles. 5M
Race across the World. 4.5M
Antiques Roadshow. 4.5M
Blue Lights 4.1M
Not looking for an argument but this premium product isn’t value for money. Nor Glastonbury or the six nation or Golf as they’ve already stopped that.