I’ll be the first to nominate matty_f for the role of Ron Gordon special adviser!This quote is hidden because you are ignoring this member. Show QuoteI think I'm far more comfortable with a considered and thorough approach to taking us forward than a rash 'rip it up and start again' approach.
He's had a good look at the club, from the due diligence ahead of purchasing it to understanding how it works and what he's got to work with. It's not an exciting approach but it is a necessary one, and what you hope to see is exciting plans and possibilities arising from it.
Things I'd expect/hope to see:
- improved retail set-up (think pop-up shops in each of the stand concourses on match days) and it will be easier to buy from the club
- change to the existing season ticket model to give more flexibility/options to supporters, possibly even a Netflix style membership option that lets you pay monthly permanently until such a time that you choose not to, so you're automatically renewed each season. More 'value' to be built into the season ticket offering (think things like discounts, Hibs TV subscription included etc)
- training centre upgraded and other 'long term' projects started. If I was Ron Gordon, I'd be insisting on a coach development program, designed in house to make sure that there's a consistency of performance and improvement from the coaching staff (at all levels)
- stadium refresh. General housekeeping and maintenance stuff, plus a few nice to haves (big screens, updated scoreboard) etc.
- Increase spend per seat: If I was Ron Gordon, I'd be looking at ways of getting people into Easter Road earlier, and making it easy for them to spend money while they were there. Would set a 'spend per seat' target for the marketing/finance guys and let them get creative with it. For example, I have a season ticket but I don't generally spend any money at the ground - the food's too expensive for poor quality, I don't always pass a program seller and, depending on where I park, I often won't even see the Shop. I doubt I'm unique in that respect, so finding a way to get supporters like me motivated to spend more time and money at Easter Road on a match day opens up a lot of potential income.
- Change the model for how transfer budget is allocated (assuming it's not done like this already). Allocate a budget to each position based on priority and then task the manager and recruitment team with the job of trading up over a period of time for each position. For example: we identify a striker as a priority, and we give that position a budget of £1m (for argument's sake, I'm not saying we'll have a million to spend on a striker). We spend it and give the new signing a 3-4 year deal. If the manager can develop that striker to the point where we sell him on for a profit, then the manager gets the million pounds plus the profit to replace the striker with.
Given we have most of the squad on longish contracts at the moment, this would allow the manager to target 2 or 3 key positions and add to it over time.
- improved sponsorship/corporate income. Expect this to be a priority and for us to have a 'best ever' deal with our next shirt sponsor next season
- some link with other teams, not necessarily in the US but would expect Hibs to become part of a network of teams that have a mutually beneficial arrangement.
- a nod towards a fairly hefty lift in the player budget short term, to underpin the other work and give the support confidence in the new owner.
The carefully considered long term approach is the way forward. Better having £10 million spent over 5-10 years than all at once.
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Thread: Ron Gordon
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06-01-2020 05:11 PM #301
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The carefully considered long term approach is the way forward. Better having £10 million spent over 5-10 years than all at once.
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06-01-2020 05:11 PM #302This quote is hidden because you are ignoring this member. Show QuoteThe difference between genius and stupidity is that genius has its limits
The trouble with referees is that they know the rules, but they do not know the game
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06-01-2020 05:13 PM #303This quote is hidden because you are ignoring this member. Show Quote"We know the people who have invested so far are simple fans." Vladimir Romanov - Scotsman 10th December 2012
"Romanov was like a breath of fresh air - laced with cyanide." Me.
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06-01-2020 05:24 PM #304
In the spirit of open-ness or “Gord-nost” I’d like to see..:
Things we tried (took a punt on) and what we learned (within reason) ...
For examples...
Fitness programmes
Catering (in-house/outsource)
Links with other clubs
Increasing revenues
Recruitment
We should always be looking to continuously improve so should be reflecting on the periods past.
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06-01-2020 09:16 PM #305
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Don’t think the club would move away from getting as much of the season ticket money upfront as possible.A running monthly system is good for the fan but not so good if you want to buy a player.
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06-01-2020 10:22 PM #306
I am all for the Club being integrated into the Community and innovative services being provided from the Stadium like Health Care if that’s helping people address issues and meeting needs
But the Core Business remains Football and to get bums on Seats we need a product on the Pitch
So am keen to hear Ron Gordon’s Plans to grow income An indoor pitch may be needed but if it doesn’t generate income it’s a big expense within guarantee it improves the quality of player we develop imo
Match Day Experience is best enjoyed when we are winning I can love with crap P A system if we are winning I don’t need a Score Board flashing up other stuff
Food however can always be improved and if that generates more income great
Half time I prefer chatting to mates in the concourse So unless Neil Young or some other singer I liked was doing an impromptu gig there isn’t a lot that would entice me to watch half time entertainment
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06-01-2020 10:23 PM #307This quote is hidden because you are ignoring this member. Show Quote
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07-01-2020 05:56 PM #308
mr invisible. .time for plan ,it is 2020.
Well we still await the big plan even now, I just hope it is attached to an action plan and not sweeping generalisations ,remember Romanovs big plan anyone?
I really really hope for a detailed point by point action plan funded sufficiently and realistic and AMBITIOUS.
Meantime I return to my earlier remark hot water in the loos would be a start to enhance the match day experience oh and a few coathooks from b&Q would not go amiss!
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07-01-2020 06:30 PM #309This quote is hidden because you are ignoring this member. Show Quote
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07-01-2020 06:42 PM #310
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Nets at livi behind the goals too
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07-01-2020 06:46 PM #311
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09-01-2020 09:36 PM #312
Is part of the strategy presented to the Board in December now being implemented...?
Ticketmaster costs - pass onto the fans
Player Pathway - get the young guys back on loan, promote them at every opportunity on social media and tell Jack to work with these guys first
Hibs TV Interviews - make the fans pay for the interesting stuff
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09-01-2020 11:05 PM #314
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1 and 3 are about maximising revenue, or not doing something at cost depending on how you look at it. From a business perspective, that is absolutely something Ron could have looked at. And as for youth development, that’s something he spoke about at outset. It’s not something we’ve excelled in and it’s not something that is going to improve if you don’t give them a chance.
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10-01-2020 12:23 AM #315This quote is hidden because you are ignoring this member. Show Quote
if you go to c35 away games per calendar year that’s an extra c£50 and if you want to watch the exciting stuff on hibs tv that’s an extra £60 now as well.
So, I’ll indulge you even more and ask if you knew that each dept at Hibs were tasked with reducing costs or increasing income. These were presented to the Board for acceptance in December and it’s not too far a leap to suggest that we are seeing these implemented now.
I’m sure some hibs fans will find these thoughts interesting and worthy of consideration but if it’s bored you then that’s also OK, I’ll keep my thoughts about your online persona to myself.Last edited by PaulSmith; 10-01-2020 at 12:48 AM.
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10-01-2020 05:43 AM #316This quote is hidden because you are ignoring this member. Show Quote
As for the costs thing, it makes sense to reduce costs and increase revenues - however it is not much fun if all of that means more costs to the fans for an identical service.
I would be delighted to see the commercial side of the club doing (significantly) more in order that us fans dont have to "pony up" for everything - generally, Scottish football is very expensive for the product provided.
Whatever, we will see fairly soon how RG wants to run the club - if his grand plan is neither grand or much of a plan, I expect he might get a kicking at the AGM.
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10-01-2020 06:26 AM #317This quote is hidden because you are ignoring this member. Show Quote
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10-01-2020 06:35 AM #318This quote is hidden because you are ignoring this member. Show Quote
I don’t have any inside info though, it’s just remembering what was said and putting yourself into the shoes of the people running the various depts. What Hibs have done makes business sense but fitba fans are slightly different as we add emotion into everything.
In regards the player pathway the first team coach is set KPI’s to have academy players in the first team or squad. It makes sense for some to ask..”Why pay £1m over 3 seasons for McNulty when we don’t know if Gullen can do the same job for a fraction and he can also make us £1m in future transfer fees?”
The same with Fraser Murray and perhaps Omeonga.
For me I’m neither here nor there about RG. The things that I’ve mentioned should be well within the remit of Leeann Dempster, if it’s taken Paton or RG to ask then so be it.
I’ve completely resigned myself to Hibs being run the same as it’s always been. It’s basically the same old faces in the Boardroom, they are risk adverse and RG isn’t going to say “here’s £5m, crack on guys”... the fans will be asked to pay a little bit more and they’ll strive to increase commercial income.
It will be a natural increase rather than a revolution.
Do I think it will make a material difference, nope and certainly not within the next couple of years.
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10-01-2020 07:55 AM #319This quote is hidden because you are ignoring this member. Show Quote
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10-01-2020 08:07 AM #320This quote is hidden because you are ignoring this member. Show Quote
In terms of risk averse and asking the fans to pay a bit more. That’s all very well when fans can see the team heading in the right direction. However, gambling on youth development like you suggest when the are stacked against you is very high risk approach?
I’m sure Gordon and his advisors understand that Hibs are enjoying a purple patch in terms of crowds, goodwill and that more underwhelming seasons will see that evaporate at the same rate as it accumulated?
Bottom line, fans aren’t daft. We will swallow add on costs and always welcome young players getting a chance but if the team fails to deliver then Gordon will be looking at seriously reduced income through attendances. Losing 4-5 thousand fans at each home game isn’t a clever business move.
Hopefully, our new ownership have a bit more ambition than you speculate. As has been said by others STF had huge goodwill from fans, that softened the response to adversity we faced under the Petrie regime. Gordon has only question marks against his reason for buying Hibs at the moment. Not wise to alienate the fans by screwing more cash, whilst simultaneously downgrading the product on the pitch at the same time.
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10-01-2020 08:18 AM #321
Notice the match highlights and post match interviews from today’s game are only going to be available to hibstv subscribers as well so think PS is right about trying to add value to HibsTV for people that pay for it.
It’s not for me though, I pay for season tickets for me and my boy and what feels like about a million quid a month in the shop, if that’s not enough to get to hear what the managers thoughts are then so be it. Anything of interest will end up in here and in the press anyway.
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10-01-2020 08:30 AM #322This quote is hidden because you are ignoring this member. Show Quote
In my opinion some sort of middle ground would be good, eg. interviews & fun stuff for subscribers for the first 5-7 days then public thereafter.
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10-01-2020 08:35 AM #323
I have Hibs TV and use it regularly for watching games, interviews etc but have been noticing the majority of it was going on the Hibs YouTube channel anyway.
I think this will encourage more folk to sign up for £6? A month which is fair. Season ticket holders could/should be given some form of discount imo however the discount offered I’m sure wouldn’t work out as too much of a saving.
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10-01-2020 08:43 AM #324This quote is hidden because you are ignoring this member. Show Quote
Gordon - July 2019
Dempster - June 2014
Houston - December 2011
Jones - January 2007
Langholm - April 2006
Dunn - Reappointed June 2015
Paton - July 2019
Power - fans rep/director - June 2019
Larnach - Finance director Feb 2019
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10-01-2020 08:59 AM #325This quote is hidden because you are ignoring this member. Show Quote
But it is so difficult to achieve The Golden Generation of Brown Thompson Riorden O Conner etc seems so long ago now .and big clubs now buy young players from clubs if they see potential
But until Ron Unveils his plans we are in the Dark
In the here and now though .This Transfer window is crucial to where we finish up in the League
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10-01-2020 09:21 AM #326This quote is hidden because you are ignoring this member. Show Quote
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10-01-2020 09:38 AM #327
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The Ron Plan is really starting to drag on now. They should have least have been trip feeding something. Saying nothing at all doesnt help anyone involved in the club at any level.
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10-01-2020 09:44 AM #328This quote is hidden because you are ignoring this member. Show Quote
I think people want to give Ron the benefit of any doubt and I think most people will assume Rod and STF will have done their due diligence on him to make sure there’s nothing untoward going on but it’s really not been a great start for him in terms of communication, transparency and making a real difference to us in terms of the transfer market.
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10-01-2020 06:45 PM #329This quote is hidden because you are ignoring this member. Show Quote
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10-01-2020 07:00 PM #330This quote is hidden because you are ignoring this member. Show Quote
Surely their strategy and financial planning is in place by now
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