Targeted TV ads

[Wembley67]

I know there was a sub thread about this somewhere which I cannot find now but I have noticed in the last few weeks there are definitely a large increase in targeted adds due to geographical location.

I'm around West Lothian and now I would say especially when streaming with ad breaks 90% of these are to do with local businesses.

This won't be of interest to many but there were a few doubters saying this doesn't happen, it certainly is happening now...quite refreshing I think 💪

[Scouse Hibee]

[QUOTE=Wembley67;7838905]I know there was a sub thread about this somewhere which I cannot find now but I have noticed in the last few weeks there are definitely a large increase in targeted adds due to geographical location.

I'm around West Lothian and now I would say especially when streaming with ad breaks 90% of these are to do with local businesses.

This won't be of interest to many but there were a few doubters saying this doesn't happen, it certainly is happening now...quite refreshing I think 💪


[/That’s right, thanks to modern smart TVs with internet connections, you can also be targeted by TV ads! Although television advertising has been somewhat targeting audiences for nearly as long as they’ve existed, they’ve become a lot more personal in recent years. Sometimes, they might even feel like those ads you’ve come across online.

In most cases, you won’t be able to tell that you’re viewing a targeted advertisement just by looking at it. They have the same jingles, upbeat actors, and cheesy dialogue as other 30-second commercials. The ads find you in the same way they do for everyone else: through a complex, behind-the-scenes system that exchanges personal data billions of times per second to find the most receptive eyes for each sales pitch.

This is because television sets, and more specifically, smart TVs, are basically giant smartphones. Targeted TV ads are only possible thanks to these advancements in merging TV and the internet. But without third-party cookies, how do these advertisers get your data?