Season ticket sales

[Alfred E Newman]

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I find it very unusual that there hasn't been any information forthcoming on how many season tickets we've actually sold.

Have we opened up a waiting list yet?

[IberianHibernian]

Is it really that important to know how many season tickets we`ve sold ? Important thing surely is that STHs get their perks like entry to this week`s friendly and priority for semis and finals etc but at same time the thousands of Hibbies who don`t have STs know what their chances are of getting tickets and club can do everything possible to fill the Holy Ground . And our club can take advantage of having some empty seats to attract tourists , students , etc but above all Hibbies who don`t have STs for numerous reasons . Having loads of STHs and folk paying a lot for hospitality has obvious financial advantages and is relatively easy for Hibs ( and Hearts ) as Edinburgh is a growing , prosperous city . Hopefully we can fill the stadium in coming years but not just with STHs but also with walk ups . Kicks For Kids seems to have given a lot of young folk chance to see Hibs . Maybe something similar could be arranged for adults too ?
We have a capacity of 20 000 . 12 000 STHs is great if we can fill ground with regular walk ups , less regular walk ups including tourists who spread name of our club , away fans . Very much doubt filling a stadium with STHs with tiny number for away fans is beneficial in short term and certainly not in long term .

[Real Emerald]

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I find it very unusual that there hasn't been any information forthcoming on how many season tickets we've actually sold.

I’m sure we would have been told if we were doing really well with sales. Was the last official announcement to say more than 11k?

[erin go bragh]

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Never understood how a team like Aberdeen have historically had such poor season ticket sales. Zero football competition up there.

Large percentage work on the rigs, so away for two to three weeks at a time.
The rest are on the farm getting there oats 🐑 🤣

[hibee-boys]

I liked when we did the season ticket countdown (or, whatever the opposite of that is, count up🤷🏼) on Twitter a few years back. Pretty sure we announced every hundred or so. You’d have to think that if sales were going better than expected we’d be hearing about it as that may well encourage some people who are 50/50 about signing up again. I’m sure the Hibs marketing team have all the data and are all over this, perhaps keeping quiet has a better effect🤔

[Chorley Hibee]

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I’m sure we would have been told if we were doing really well with sales. Was the last official announcement to say more than 11k?

As far as I'm aware, there hasn't been any official announcement regards season ticket sales.

It's all been hearsay and speculation.

[Garymcl]

Let’s get as many season tickets sold as posssible remember the more we sell the more LJ has to play with budget wise the club /owners have been brilliant so far in putting there money behind the manager the fans have also done there bit but let’s keep doing it and get our fantastic stadium bouncing this season I’m genuinely excited for this season a couple more good signings and we’ll be set I know we’ve got the European game up first but the St Mirren game on the 6th would be brilliant if we can get this sold out with our own fans traditionally we get big crowds for the first home game let’s sell it out

[Ringothedog]

Just received a reply from Hibs. “Thanks for your email, we are approaching 11,500 including hospitality”.

[NAE NOOKIE]

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Just received a reply from Hibs. “Thanks for your email, we are approaching 11,500 including hospitality”.

If that's the case we'll do well to hit 12,000 by the time the league season starts IMO. 11,500 is far from a disaster so 12,000 would be more than decent still way north of what we have managed historically over the last couple of decades, but it is to a degree stagnation over three seasons now.

In one sense it's stagnation in a good way in that our sales have remained in excess of 10,000 for some time now, which indicates a solidification in our core support from the 8/9 thousand it had been for quite a long time prior to 2016 ... kind of what I at least had hoped for as the long term benefit of the cup final winning feelgood factor ... we were never going to maintain an overall average attendance in excess of 18,000 ... which isn't to say it can't be returned to and maintained in the future.

Its hard to say which way things will go in the next few years, but I'm guessing if Hibs want to return to 13,000 plus ST holders we need a good season this time around. It won't be difficult to improve on our cup performances that's for sure

[Ronniekirk]

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If that's the case we'll do well to hit 12,000 by the time the league season starts IMO. 11,500 is far from a disaster so 12,000 would be more than decent still way north of what we have managed historically over the last couple of decades, but it is to a degree stagnation over three seasons now.

In one sense it's stagnation in a good way in that our sales have remained in excess of 10,000 for some time now, which indicates a solidification in our core support from the 8/9 thousand it had been for quite a long time prior to 2016 ... kind of what I at least had hoped for as the long term benefit of the cup final winning feelgood factor ... we were never going to maintain an overall average attendance in excess of 18,000 ... which isn't to say it can't be returned to and maintained in the future.

Its hard to say which way things will go in the next few years, but I'm guessing if Hibs want to return to 13,000 plus ST holders we need a good season this time around. It won't be difficult to improve on our cup performances that's for sure

I am going to get one again as can now get Pensioner rates so it’s a no Brainer Agree 12 thousand would still be a good number sold given the transition we have been in last few years and league positions
A few more good signings could see a late uptake

[SickBoy32]

Was it during the Lennon SPL season that we peaked in terms of sales?

What was that - approx 13k STs sold? Average attendance over 18k?

11.5k is a bit disappointing for me to be honest, particularly when you see hearts getting an extra 50% on us

[JohnM1875]

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Was it during the Lennon SPL season that we peaked in terms of sales?

What was that - approx 13k STs sold? Average attendance over 18k?

11.5k is a bit disappointing for me to be honest, particularly when you see hearts getting an extra 50% on us

Aye, a wee bit disappointing for me as well. But I'm sure a good season this year, third finish or a cup win, and we'd be back up to 13/14k next season.

[Carheenlea]

Last season, we read of a good few on here who were indicating that they didn’t think they would renew, or purchase a ST for this term. Of course the cost of living crisis was one and that speaks for itself, but a common reason was a sense of detachment and not a lot of love for the squad and management.

Has anyone who would have been in that camp changed their minds following a reasonable enough league placing and a strategic looking transfer window? Or when it came to the crunch you realise you’re in too deep with Hibs and giving up isn’t as easy as it first sounded!

[Chorley Hibee]

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Last season, we read of a good few on here who were indicating that they didn’t think they would renew, or purchase a ST for this term. Of course the cost of living crisis was one and that speaks for itself, but a common reason was a sense of detachment and not a lot of love for the squad and management.

Has anyone who would have been in that camp changed their minds following a reasonable enough league placing and a strategic looking transfer window? Or when it came to the crunch you realise you’re in too deep with Hibs and giving up isn’t as easy as it first sounded!

I've not renewed...YET, but cost, loss of family time, detachment and inaction from our board on various issues, have left me contemplating taking the walk-up option for the first time in years.

Still not convinced by our management and board either.

[Key West]

I've bought an ST this season despite the frustration of some of the bigger games being moved to midweek and missing them, very pricey though.
11,000 sales in my opinion is decent considering the market we are in for signing new players.

[Paulie Walnuts]

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Last season, we read of a good few on here who were indicating that they didn’t think they would renew, or purchase a ST for this term. Of course the cost of living crisis was one and that speaks for itself, but a common reason was a sense of detachment and not a lot of love for the squad and management.

Has anyone who would have been in that camp changed their minds following a reasonable enough league placing and a strategic looking transfer window? Or when it came to the crunch you realise you’re in too deep with Hibs and giving up isn’t as easy as it first sounded!

I’ve not renewed. 20 odd years up until this season I had a season ticket and I won’t be renewing. I’ll no doubt still be along to most games but I simply haven't particularly enjoyed going to watch Hibs for a good few years.

The rest of my group haven’t renewed either, neither have a few of my mates that I don’t go with. Out of about 4 or 5 different groups of friends and family I think only one group (albeit the biggest one) has renewed.

I’m hoping a year of not being tied to going to every game will renew my enthusiasm.

[PatHead]

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Last season, we read of a good few on here who were indicating that they didn’t think they would renew, or purchase a ST for this term. Of course the cost of living crisis was one and that speaks for itself, but a common reason was a sense of detachment and not a lot of love for the squad and management.

Has anyone who would have been in that camp changed their minds following a reasonable enough league placing and a strategic looking transfer window? Or when it came to the crunch you realise you’re in too deep with Hibs and giving up isn’t as easy as it first sounded!

I didn't renew last year after stopping going around the January before. I was bored with it. Only went to two games last season and didn't miss it.

Playing golf on a Saturday instead but am planning on going to the European match and the first game of the league season.

Maybe my interest will return but not in time for this season

[Key West]

I felt that by purchasing an ST I would be entitled to moaning, I've mates who don't go to the games but have plenty to say.

[blackpoolhibs]

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I felt that by purchasing an ST I would be entitled to moaning, I've mates who don't go to the games but have plenty to say.

[DIXIHIBS]

11k plus is not bad considering overall last season was poor. The wee upturn towards the end of the season probably helped as i actually thought it could been under 10k. We need a couple of solid seasons and the numbers will go up again. The fans are there, we just need them to come more often...

[Broken Gnome]

Surprised we've sold that many. Times last season you could have envisaged it being very easy not to renew, let alone become a new STH.

[Torto7]

Folk are skint just now and there's little sign of improvement in the economy with our overlords down at Westminster seemingly content to make it worse. 11K and probably closer to 12 come kick off is more than impressive. Well done all.

[NAE NOOKIE]

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Was it during the Lennon SPL season that we peaked in terms of sales?

What was that - approx 13k STs sold? Average attendance over 18k?

11.5k is a bit disappointing for me to be honest, particularly when you see hearts getting an extra 50% on us

Its not quite 50% mate .... they've so far sold 3,500 more than us .... 385,000 strong waiting list notwithstanding

It's things like this that give evidence to two things I have always maintained on here:

1) Hearts have a fanbase that is somewhat more bigger than ours than a lot of folk on here would care to admit, my guess somewhere between 10% and 15%.
2) The demographic who support them is overall slightly better off, for historic reasons the better off areas of the south east of Scotland probably afford them more support .. to a slight degree not massive, but enough that the cost of living crisis doesn't affect them as much as it does us.

From our group of 5 two haven't renewed .... one my mates missus who only tagged along due to his dedication to the cause and to be honest lasted far far longer than I ever though she would and the other my pal who simply struggles to get to games anyway due to physical issues.

In the end fans come and go at every club for a whole host of reasons ... if that wasn't the case every club in the country would probably be playing in front of packed stadiums every week.

[Torto7]

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Its not quite 50% mate .... they've so far sold 3,500 more than us .... 385,000 strong waiting list notwithstanding

It's things like this that give evidence to two things I have always maintained on here:

1) Hearts have a fanbase that is somewhat more bigger than ours than a lot of folk on here would care to admit, my guess somewhere between 10% and 15%.
2) The demographic who support them is overall slightly better off, for historic reasons the better off areas of the south east of Scotland probably afford them more support .. to a slight degree not massive, but enough that the cost of living crisis doesn't affect them as much as it does us.

From our group of 5 two haven't renewed .... one my mates missus who only tagged along due to his dedication to the cause and to be honest lasted far far longer than I ever though she would and the other my pal who simply struggles to get to games anyway due to physical issues.

In the end fans come and go at every club for a whole host of reasons ... if that wasn't the case every club in the country would probably be playing in front of packed stadiums every week.

This is the bigger factor in my experience. We're the club of the immigrant and draw a lot of our support from historically poorer areas.

The gunts have a bigger support than us in Mid and West Lothian from what I've experienced.

[scoopyboy]

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This is the bigger factor in my experience. We're the club of the immigrant and draw a lot of our support from historically poorer areas.

The gunts have a bigger support than us in Mid and West Lothian from what I've experienced.

You're living in the past in my opinion with that statement.

I think it's more a case of season ticket holders have not renewed due to lack of enjoyment.

[Stairway 2 7]

From 1976 until 40 years later winning the cup, there was only 11 season we got more than 11,500 as the average attendance and most of them were around that. We'll get probably 50% more than we had on average for those 40 years when you add in walk ups.

The crowds the last 5 years are massive and have only been bettered in the 10 years after the second World War

[Frazerbob]

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You're living in the past in my opinion with that statement.

I think it's more a case of season ticket holders have not renewed due to lack of enjoyment.

Definitely with the added issue of supply and demand at Hearts. If you want to go most weeks now, you need a ST where as there's no scarcity of seats at pretty much every game at, the admittedly bigger, Easter Road.

[JohnM1875]

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From 1976 until 40 years later winning the cup, there was only 11 season we got more than 11,500 as the average attendance and most of them were around that. We'll get probably 50% more than we had on average for those 40 years when you add in walk ups.

The crowds the last 5 years are massive and have only been bettered in the 10 years after the second World War

Could obviously be talking complete pish, but surely Edinburgh as a city has grown quite a bit in those 40 years? So would expect more Hibs fans along with that?

[Stairway 2 7]

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This is the bigger factor in my experience. We're the club of the immigrant and draw a lot of our support from historically poorer areas.

The gunts have a bigger support than us in Mid and West Lothian from what I've experienced.

This is 5 years old. I'd bet anything leith has pulled away further and will do again post trams. As for the immigrants that was over 100 years ago, I'd think the number of recent immigrants going regularly will sadly be low

https://www.acandco.com/news/article/fitba

Hibernian is sitting top of the table when it comes to the rising value of homes close to Scottish Premiership football grounds.

Property near the Edinburgh ground is the most expensive - and has also seen one of the biggest jumps in value in the last decade.

New research from Bank of Scotland shows the cost of a typical home near Easter Road is now £218,734 - a jump of 23% during the 10-year period.

Also experiencing 23% increases were Motherwell and Hamilton, up to £148,274 and £140,158 respectively.

Hearts came fourth, with a 17% hike to £179,718, while Livingston was fifth (+15% to £164,139), St Johnstone sixth (+9% to £161,608) and Kilmarnock seventh (+7% to £123,267

[NAE NOOKIE]

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You're living in the past in my opinion with that statement.

I think it's more a case of season ticket holders have not renewed due to lack of enjoyment.

In which case why has a club that in reality did sod all last season, even blowing 3rd in a way that would have had us moaning if Hibs had done the same, and with a fans forum full of folk bitching about the 'turgid' football it played, been able to increase its season ticket sales?

Historic factors going all the way back to the 19th century are relevant .... not a hugely ... but they are relevant. Support of clubs tends to stay in families so a family that was Hearts orientated in the 20s and 30s for example is almost certainly still be full of mainly Hearts supporters. They had a running start on us for reasons we all know about. Yes today folk choose to support a club for a variety of reasons, but when it comes to Hibs and Hearts the past still comes into play so far as 'legacy' support is concerned.

If that isn't the case along with the two factors I outlined in my post further up the page it leaves only one factor left to base things on. Hibs and Hearts are exactly equal in size of support and social makeup ..... and therefor the only thing left to say is that Hearts have a more loyal fanbase than we do and your average Hearts fan is less likely ... far less likely .... to ditch their club when things aren't going well than we are. Something I simply refuse to believe.