Hibs Twitter

[Since452]

People are very easily upset these days

[hibee1875]

They way Twitter algorithms work means that anyone who engages in Hibs content will see the post. They set themselves up by announcing it the way they did

[B.H.F.C]

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Facebook and Twitter have been cess pits for a while in terms of some posters.

Generally it's thick wideos seeking attention.

I never understand the bit about attention seeking. I think folk just type whatever comes in to their head because they can. Much like you referring to folk as thick weirdos, idiots and so on.

[hibee1875]

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The media team are doing their job. There's nothing at all wrong with their output today.

They can't help the actions of a minority of noisy, attention seeking idiots.

Are you the media team?

They may well be doing their job, but their delivery has been poor.

[Peevemor]

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Are you the media team?

They may well be doing their job, but their delivery has been poor.

Opinions eh?

[Peevemor]

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I never understand the bit about attention seeking. I think folk just type whatever comes in to their head because they can. Much like you referring to folk as thick weirdos, idiots and so on.

Being as abusive as possible for no real reason is attention seeking.

Acting in this way is being a wideo.

In my experience those that do so are generally pretty thick.

[mcohibs]

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The media team are doing their job. There's nothing at all wrong with their output today.

They can't help the actions of a minority of noisy, attention seeking idiots.

It may have been a minority that voiced their opinions about it but I reckon its a fairly large majority of fans who will have seen the original 'teaser' and been pretty let down by the actual announcement

[WhileTheChief..]

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Being as abusive as possible for no real reason is attention seeking.

Acting in this way is being a wideo.

In my experience those that do so are generally pretty thick.

“obnoxious wee brats”

Stop sitting on the fence eh, say what you really mean

[Peevemor]

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It may have been a minority that voiced their opinions about it but I reckon its a fairly large majority of fans who will have seen the original 'teaser' and been pretty let down by the actual announcement

More fool them. I hope they called the twitter boy a c***.

[truehibernian]

Hibs Twitter and Utilita nicely teeing up the signing of Sparky.................

I'll focus on the positive this sunny Friday...............good sponsorship deal, great seeing and hearing Sir Pat , strip coming out this coming week..........

Mind they could have had better clips of Easter Road games in that promo.......the Levein derby Famous Five End pre-kick off with the whole stand waving the green/white/silver, or a wee panorama view of SOL being sung after the cup win v Hearts........

I'm all for some Hibs Twitter Admin trolling, next I want them to give a 5 hour teaser only to then reveal we are serving Bains pies Second thoughts, I'd actually get really excited at that

[Chuck Rhoades]

The PR team are so out of touch with the supporter. Why would this warrant the hype / tease / build-up? Another let down.

[7 Up]

Neither the Arsenal friendly or a shirt sponsor should have been teased in the way they were. Teasing like that creates expectations that are never going to be satisfied by what were relatively unexciting announcements.

[truehibernian]

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The PR team are so out of touch with the supporter. Why would this warrant the hype / tease / build-up? Another let down.

Chuck, it's close season mate, are you seriously let down with a tweet that when you look at it with rational eyes is good news ?

There'll be signing news soon enough buddy folk are still 'tender' after the cup final but it's good news today and money into the club

[Since452]

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Facebook and Twitter have been cess pits for a while in terms of some posters.

Generally it's thick wideos seeking attention.

Binned Facebook years ago and thinking about doing the same with Twitter. Get completely dragged down by all the negative comments on literally everything the club tweet. Our owner must absolutely cringe at some of the tweets from so called fans.

[hibee-boys]

If I was a new sponsor to a company I’d expect them to do anything to hype up the announcement on social media, if that meant upsetting a few highly strung Hibs fans then so be it. Well done Hibs for securing a new partner, more sponsorship income and doing what they could to signpost the new deal announcement.

[truehibernian]

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Neither the Arsenal friendly or a shirt sponsor should have been teased in the way they were. Teasing like that creates expectations that are never going to be satisfied by what were relatively unexciting announcements.

Forget the tweet, I'm excited to watch Hibs v Arsenal - they'll have a decent team on show as they're training up here. I wouldn't call a friendly like that 'unexciting'. Many young fans now have second teams as well and I'm sure there are a few Gooners amongst the Hibs fans - I'll be lobbying for Hibs v West Ham next time though

[CropleyWasGod]

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The PR team are so out of touch with the supporter. Why would this warrant the hype / tease / build-up? Another let down.

Not sure what the issue is.

Is that 1 tweet any different to an announcement that there will be a media briefing at 2pm?

[IncredibleHibee]

I would imagine if you’re getting worked up about a mistake on Twitter you can’t have much going on in your life

[bingo70]

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Not sure what the issue is.

Is that 1 tweet any different to an announcement that there will be a media briefing at 2pm?

The issue is they’ve deliberately got the supporters excited about something that was never going to excite the supporters. They’ve got the supporters hopes up when they knew it wasn’t a story that would match the excitement they were creating.

Now it’s not that big a deal and of course lots of people, particularly on Twitter are over reacting massively about it but to me it’s pretty clear that they’ve made a balls up of what should have been a positive announcement.

It’s admirable that people want to defend every thing the club do but this announcement hasn’t gone well because of the social media building people up about something that was never going to match expectations.

It might be because a lot of our supporters are idiots, the point remains, this has now turned into a negative in the eyes of a lot of supporters. Football supporters being over dramatic, acting like idiots on social media and taking tantrums isnt a new thing.

The club should and would have known the effect that earlier tweet would have had. If they never then they’re guilty of not knowing their audience.

[truehibernian]

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Binned Facebook years ago and thinking about doing the same with Twitter. Get completely dragged down by all the negative comments on literally everything the club tweet. Our owner must absolutely cringe at some of the tweets from so called fans.

I was at a conference a couple of years ago and they asked a show of hands who was on social media (usual platforms like Twitter, Facebook, Instagram) and only myself and one other didn't put up our hands............the host was incredulous and asked us both 'but why' !

When I said the last social media platform I used was Friends Reunited

No one, and I mean no one in the audience could comprehend why I didn't have at least Facebook. I see the positives of all these platforms, but as you say, it's the users that simply put me off, that and having all my friends at the end of a phone call, text, or email if I need to contact them.

[Andy74]

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The issue is they’ve deliberately got the supporters excited about something that was never going to excite the supporters. They’ve got the supporters hopes up when they knew it wasn’t a story that would match the excitement they were creating.

Now it’s not that big a deal and of course lots of people, particularly on Twitter are over reacting massively about it but to me it’s pretty clear that they’ve made a balls up of what should have been a positive announcement.

It’s admirable that people want to defend every thing the club do but this announcement hasn’t gone well because of the social media building people up about something that was never going to match expectations.

It might be because a lot of our supporters are idiots, the point remains, this has now turned into a negative in the eyes of a lot of supporters. Football supporters being over dramatic, acting like idiots on social media and taking tantrums isnt a new thing.

The club should and would have known the effect that earlier tweet would have had. If they never then they’re guilty of not knowing their audience.

So, it should have been a positive announcement but not that positive that they could dare to call it good news.

Nah, nothing wrong with 1 tweet saying we will have some good news. We got some good news.

Anyone into Twitter enough to get excited about it should also be savvy enough to know a big signing or a strip launch would have had a pretty different teaser.

[CropleyWasGod]

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The issue is they’ve deliberately got the supporters excited about something that was never going to excite the supporters. They’ve got the supporters hopes up when they knew it wasn’t a story that would match the excitement they were creating.

Now it’s not that big a deal and of course lots of people, particularly on Twitter are over reacting massively about it but to me it’s pretty clear that they’ve made a balls up of what should have been a positive announcement.

It’s admirable that people want to defend every thing the club do but this announcement hasn’t gone well because of the social media building people up about something that was never going to match expectations.

It might be because a lot of our supporters are idiots, the point remains, this has now turned into a negative in the eyes of a lot of supporters. Football supporters being over dramatic, acting like idiots on social media and taking tantrums isnt a new thing.

The club should and would have known the effect that earlier tweet would have had. If they never then they’re guilty of not knowing their audience.

So is that a Yes? 😆

[bingo70]

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So, it should have been a positive announcement but not that positive that they could dare to call it good news.

Nah, nothing wrong with 1 tweet saying we will have some good news. We got some good news.

Anyone into Twitter enough to get excited about it should also be savvy enough to know a big signing or a strip launch would have had a pretty different teaser.

Do you think their earlier tweet like that would get your average fan (and idiot) excited? I do.

Do you think announcing a new shirt sponsor would match the excitement generated by the earlier tweet? I don’t, and I suspect the club should have known that as well.

It’s not that big a deal and I promise I wasn’t the person calling the Twitter person **** earlier, I massively enjoyed the huge overreaction by many on Twitter. That said, I still recognise that the earlier tweet was a bit daft and always likely to bite the Twitter people on the bum.

[truehibernian]

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Do you think their earlier tweet like that would get your average fan (and idiot) excited? I do.

Do you think announcing a new shirt sponsor would match the excitement generated by the earlier tweet? I don’t, and I suspect the club should have known that as well.

It’s not that big a deal and I promise I wasn’t the person calling the Twitter person **** earlier, I massively enjoyed the huge overreaction by many on Twitter. That said, I still recognise that the earlier tweet was a bit daft and always likely to bite the Twitter people on the bum.

Devil's Advocate...............now a lot more people know Utilita sounds like he can play a number of positions

[Centre Hawf]

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So, it should have been a positive announcement but not that positive that they could dare to call it good news.

Nah, nothing wrong with 1 tweet saying we will have some good news. We got some good news.

Anyone into Twitter enough to get excited about it should also be savvy enough to know a big signing or a strip launch would have had a pretty different teaser.

Have to disagree. This was standard announcement territory and the club utilising the “we have good news in 3 hours time” patter is just getting folk excited for something relating to the playing staff. This is definitely good news don’t get me wrong, but the delivery of it has understandably been negative. Some folk are too far obviously but I can understand why folk are getting sick of the new Twitter patter.

The irony of this thread to me is people saying they see nothing wrong with the patter before questioning why social media is important in the same breath. I’m pushing 30 and have grown up in the social media era and have worked in it and I can honestly say if any company I’ve worked with got a fraction of the push back that Hibs have had they would be reviewing everything related to it and changing the approach.

No offence to anyone but if you’re not a frequent user of Twitter etc then of course you’re not going to see what’s wrong with the latest posts because the club is reaching you in different ways that are resonating fine with you. The club aren’t resonating with anyone on Twitter at the moment and it’s a huge problem.

[Wilson]

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I would imagine if you’re getting worked up about a mistake on Twitter you can’t have much going on in your life

The club count on us not having much going on in our lives. That way we invest our time and money into them. Sitting here following this nonsense all day I really wish I had more going on.

[truehibernian]

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Have to disagree. This was standard announcement territory and the club utilising the “we have good news in 3 hours time” patter is just getting folk excited for something relating to the playing staff. This is definitely good news don’t get me wrong, but the delivery of it has understandably been negative. Some folk are too far obviously but I can understand why folk are getting sick of the new Twitter patter.

The irony of this thread to me is people saying they see nothing wrong with the patter before questioning why social media is important in the same breath. I’m pushing 30 and have grown up in the social media era and have worked in it and I can honestly say if any company I’ve worked with got a fraction of the push back that Hibs have had they would be reviewing everything related to it and changing the approach.

No offence to anyone but if you’re not a frequent user of Twitter etc then of course you’re not going to see what’s wrong with the latest posts because the club is reaching you in different ways that are resonating fine with you. The club aren’t resonating with anyone on Twitter at the moment and it’s a huge problem.

That's fair enough CH, but has that tweet and reveal ruined anything in your day-to-day life ? Only a question, but is it because of the recent final result you are seeing this as a problem ?

As wee Gordon would say, my main priority tonight is a chicken that has a use by date by tomorrow...........the Hibs tweet has no bearing on my mood towards Hibs or my weekend plans. I think as you say it's a sign of the times that fans - younger fans mostly - want instant good news, and that 'good news' is signings and signings only. Some people see today as a positive because in context it is - money into the club - certainly not worth over-roasting my chicken in anger about.

And that wasn't a criticism of your post - I get what you mean - but life is much more than Twitter for me.

[Centre Hawf]

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That's fair enough CH, but has that tweet and reveal ruined anything in your day-to-day life ? Only a question, but is it because of the recent final result you are seeing this as a problem ?

As wee Gordon would say, my main priority tonight is a chicken that has a use by date by tomorrow...........the Hibs tweet has no bearing on my mood towards Hibs or my weekend plans. I think as you say it's a sign of the times that fans - younger fans mostly - want instant good news, and that 'good news' is signings and signings only. Some people see today as a positive because in context it is - money into the club - certainly not worth over-roasting my chicken in anger about.

And that wasn't a criticism of your post - I get what you mean - but life is much more than Twitter for me.

Absolutely, my weekend is intact and as I open my first beer this tweet will be far from my mind like I hope it will be for others because as you say it’s not a huge deal to peoples lives.

But I think the issue i have is Twitter is a marketing tool for Hibs. I don’t know how you get your Hibs updates or news but digital marketing is very segmented. For example I’ve worked with a brand that had a female led following on Facebook versus a male led on Twitter. That meant the marketing had two very distinct tones on both to reach both efficiently and we had to adjust our content accordingly. Hibs haven’t seemed to work out how to best reach it’s Twitter following in the last few weeks or months. If i was working above whoever runs the Twitter I’d be having a conversation about that and how to turn it around.

[truehibernian]

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Absolutely, my weekend is intact and as I open my first beer this tweet will be far from my mind like I hope it will be for others because as you say it’s not a huge deal to peoples lives.

But I think the issue i have is Twitter is a marketing tool for Hibs. I don’t know how you get your Hibs updates or news but digital marketing is very segmented. For example I’ve worked with a brand that had a female led following on Facebook versus a male led on Twitter. That meant the marketing had two very distinct tones on both to reach both efficiently and we had to adjust our content accordingly. Hibs haven’t seemed to work out how to best reach it’s Twitter following in the last few weeks or months. If i was working above whoever runs the Twitter I’d be having a conversation about that and how to turn it around.

I do agree with what you've said.

The 'teaser' was perhaps unnecessary as it's led to the inevitable 'backfire' - only because such teasers are associated with the football side of things, players signed, contract extensions, etc. The things fans actually 'cling to' in such a method - so I agree, perhaps it was a little misjudged the way they led it today.

Your full post though addresses content and that's something I think does need improved on. Like any marketing strategy, it involves a round the table conversation to bounce ideas, the mood of the club, and eventual 'sign off' by the market/media lead. For that I do agree you need to have awareness of forums, the overall fan mood, etc. They can certainly improve on that. Problem is that fans want such instant news and often that isn't possible. That's where you need creative approaches. I'm a broken record but the media we produced under Tom Zanelli was gold standard and captured the mood at all times. If I were Hibs, I'd happily see him appointed as marketing/media lead. Best content we have ever had at the club, ever.

[Brightside]

If you are abusing Hibs Twitter you really need to get a grip of yourself. Highlight them and ban them.