Thats the point about price elasticity though mate. If you halved the price of tickets you would need to get twice as many people through the gate to make no loss, but that just simply won't happen.This quote is hidden because you are ignoring this member. Show Quote
People come to the football through loyalty, habit and the lack of alternative competition(ie you only support one team).
People are saying prices are too high but the evidence suggests otherwise - last 2 seasons have seen Hibs largest average crowds for 50 odd years, proving that the price is clearly not too high.
Results 61 to 78 of 78
Thread: Match Ticket Prices In General
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15-02-2020 11:57 PM #61
Last edited by LaMotta; 16-02-2020 at 12:01 AM.
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16-02-2020 09:26 AM #62
Outwith Hearts and the Ugly Sisters, we probably sell 16000 tickets in total for a league match. Using the adult price for the Livingston game as a guide, 16k x £23 = £368k so cutting the price to £20 means we would need to get 18,400 fans to turn up if the gate receipts are to be the same. Not all tickets are at adult prices, but as the other prices would be reduced pro rata the logic is unchanged.
Are 2400 people really refusing to attend because of £3?Mature, sensible signature required for responsible position. Good prospects for the right candidate. Apply within.
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16-02-2020 09:38 AM #63This quote is hidden because you are ignoring this member. Show Quote
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16-02-2020 09:42 AM #64This quote is hidden because you are ignoring this member. Show Quote
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16-02-2020 09:47 AM #65This quote is hidden because you are ignoring this member. Show Quote
I think we have already hit the point at which fans will now pick and choose due to ticket prices, means the clubs are now starting to lose some regulars, something really needs to be done about pricing.
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16-02-2020 10:01 AM #66This quote is hidden because you are ignoring this member. Show Quote
On the numbers I used, missing two or three games a season will cover the difference between £20 and £23. Then again, I paid £385 for my season ticket this year, which works out at just over £20 per game, so it's the walk ups who are affected and they probably pick which games to attend anyway.Mature, sensible signature required for responsible position. Good prospects for the right candidate. Apply within.
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16-02-2020 10:02 AM #67
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I think my season ticket was £380 so averages to £20 a game. The problem with prices comes for walk ups and/or away games when, on occasion, it’s costing significantly more.
Season ticket value is fine IMO but I think we need to do more to attract people through the door on a one off basis, particularly folk with kids. We all know that there has been a big difference between attendance and tickets sold at ER this season.
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16-02-2020 10:07 AM #68This quote is hidden because you are ignoring this member. Show Quote
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16-02-2020 10:14 AM #69
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For most events there are a variety of prices aimed at different market sectors. i would like to see pricing at easter road at 15 pounds up to 40 pounds depending on the area of the ground . filling in one corner could create a new price point seating. using part of the south stand. Having a proper standing section another price point, behind the goals another, one edge of the east stand could be cheaper . Some could be more comfy seats or include food brought to your seat at half time . another area could unnumbered seating for groups of friends.
That way the total income will remain the same, but wont exclude poorer people from attending. I know this would require more sectioning or stewarding, but its done at other sporting events.
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16-02-2020 10:15 AM #70
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Hibs have 13k+ season ticket holders whereas in the good old days of average crowds of about 8k you would be lucky if we were selling 1k seasons, and most of them were people who could afford the posh seats in the old centre and north wing stands. Very few were for the shed or terracing. Back in the day we also had variable walk up pricing and it didn't increase the crowds.
People now in the main choose to subscribe and attend when they want. Different times different model.
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16-02-2020 10:34 AM #72
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16-02-2020 10:37 AM #73This quote is hidden because you are ignoring this member. Show Quote
Should this season fizzle out it will be interesting to see how next seasons attendances compare to the above. The competitiveness of pricing has little to do with football attendance; if we are playing well fans will pay whatever to watch the team. If we aren't you could charge a fiver and people won't turn up.
I think people are, intentionally or otherwise, missing the wider argument about the sustainability of the current cost of football when coupled with the increasing cost of living. Would lowering prices increase crowds substantially? Probably not. Is football an expensive hobby? It's hard to argue otherwise.PM Awards General Poster of The Year 2015, 2016, 2017. Probably robbed in other years
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16-02-2020 12:46 PM #74
The club would need to find alternative sources of income to subsidise any reduction in ticket price.
We seem to be struggling to even find a shirt sponsor willing to pay a decent amount of money, so I'm not hopeful about finding other sources.
Maybe the Fans could come up with suggestions for these other income sources. I realise a lot of stupid/humorous suggestions would be made... but somebody might just come up with something workable.
For example, how could we make use of various parts of the stadium on non match days? There's loads of unused space inside the stands, e.g. the former Executive Boxes, and 'Behind The Goals' in the Famous Five Stand.
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16-02-2020 03:12 PM #75This quote is hidden because you are ignoring this member. Show QuoteThis quote is hidden because you are ignoring this member. Show QuoteMature, sensible signature required for responsible position. Good prospects for the right candidate. Apply within.
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16-02-2020 04:34 PM #76This quote is hidden because you are ignoring this member. Show Quote
My first full season at ER (1979-80), the cheapest adult price was £1.10. Using the inflation calculator, that works out at £6.50 today
The cheapest walk-up price at ER is now £23........ a 254% increase
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16-02-2020 10:53 PM #77
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Walk up and away tickets don’t offer particularly good value IMO. And if people aren’t bothering to use their season tickets, there has to be a big threat to the renewal numbers?
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17-02-2020 09:03 AM #78This quote is hidden because you are ignoring this member. Show Quote
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