Picking up from the kit thread. Every year when our sponsorship is up for grabs there's always a light hearted outcry from Hibs fans to have 7UP as our sponsor.
But if you look at this from a dispassionate corporate standpoint its hard to understand why Hibs never seem to have given serious consideration, that any of us are aware of, to sounding out 7UP's parent company ( Cadbury Shweppes ? ) with a view to a possible sponsorship deal. They are a huge company and I would imagine the amount of money we would be talking about is small beer to them.
Even if the actual deal we could screw out of them was on the average side compared to the likes of Crabbies or Marathon Bet surely the massive boost we would get through shirt sales would compensate for that …. any strip with 7UP on the front would undoubtedly be our biggest selling strip ever, and by some distance I would be willing to bet …… you wouldn't even have to work hard on the design, just a bog standard Pat Stanton era top would do.
Probably too late this time, but can the fans reps shed any light onto two simple questions: 1) Has the club ever made an approach to 7UP? ….. 2) If not why not? ... it seems like a no brainer to me for the reasons given above.
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11-06-2019 12:33 PM #1
Shirt sponsor .. FTA fan's reps especially.
Last edited by NAE NOOKIE; 11-06-2019 at 12:35 PM.
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11-06-2019 12:40 PM #2This quote is hidden because you are ignoring this member. Show Quote
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11-06-2019 12:44 PM #3This quote is hidden because you are ignoring this member. Show Quote
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.
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11-06-2019 12:48 PM #5
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Because it would be awful. would look like this....
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11-06-2019 12:51 PM #7This quote is hidden because you are ignoring this member. Show Quote
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.
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11-06-2019 12:55 PM #8
Fizzy drinks ruin lives. Would not want something like that on a Hibs shirt. Not Hibs class.
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11-06-2019 12:58 PM #9
They would close off the market to 400,000 other people in an instant.
(Though I wonder if any of them would drink it anyway)
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11-06-2019 01:02 PM #10
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This quote is hidden because you are ignoring this member. Show QuoteLast edited by Since452; 11-06-2019 at 01:04 PM.
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11-06-2019 01:08 PM #11
I dinny ken what has went on before but I’m sure the sponsorship tender has been around thousands of companies and businesses.
Any companies out there called GGTTH, 90+2 or Henderson’s Deliveries?
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11-06-2019 01:16 PM #12This quote is hidden because you are ignoring this member. Show Quote
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11-06-2019 01:29 PM #13
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Cadbury Shweppes would like to see a return on their investment. Hibs knocking on their door and suggesting sponsorship would boost sales among the Hibs support probably wouldn't get past the first meeting when their money men point out they'd lose any sales to jambos.
Any idea of how many 7up are sold in Edinburgh? How many Hibs supporters drink it to remind them of that day?
I suspect not a lot.
Is it even on sale at Easter Road or the Hibs Supporters Club?
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11-06-2019 01:37 PM #14
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11-06-2019 01:38 PM #15This quote is hidden because you are ignoring this member. Show Quote
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11-06-2019 01:51 PM #17
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11-06-2019 01:57 PM #18This quote is hidden because you are ignoring this member. Show Quote
Shirt sales are nowhere near as lucrative as some fans think.
Hibs will have been paid a sum of money by Macron for allowing them to use our brand name to sell their merchandise.
Hibs receive that money regardless of whether Macron sell 100 shirts or 10000.
Hibs will receive a small commission from each sale, probably about 10%, about £4.00 per adult top.
Just think, Hibs would only have had to sell an extra 37500 shirts to pay the £150k that Wolves wanted for Leigh Griffiths. Petrie!
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11-06-2019 02:19 PM #20This quote is hidden because you are ignoring this member. Show Quote
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11-06-2019 02:38 PM #21This quote is hidden because you are ignoring this member. Show Quote
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11-06-2019 02:50 PM #22This quote is hidden because you are ignoring this member. Show Quote
Over the last few decades amongst others we have been sponsored by a bottled gas company, a safety clothing company a lager company, an alcoholic ginger beer producer and a betting company … I never heard anybody say 'Calor, what a stupid idea, how many Hibbies use bottled gas?'
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11-06-2019 03:16 PM #23
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11-06-2019 04:02 PM #24This quote is hidden because you are ignoring this member. Show Quote
I'm just not convinced that is very sensible that's all.
Folk I know would either buy, or not buy a top regardless of the sponsor.
Only my opinion of course, but I'm not convinced an ironic link with the number 7 would see a huge increase in sales.
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11-06-2019 04:48 PM #25This quote is hidden because you are ignoring this member. Show Quote
Are we getting **** the Hearts as the sponsor on our top? Sign me up for 20
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11-06-2019 05:35 PM #26
I remember thinking it would be a good move when my pal (sadly no longer with us) got the Fiorentina shirt in the early 90's.
I know its not allowed on the strips but i've thought we should try to get a link with SOL lager (Sunshine On Leith).
Maybe a stand sponsor...the SOL east stand...we'd know what it really meant. 😉
Could possibly have a fancy gate at the entrance with Sunshine On Leith accross the top of it.
Who would not want to be associated with that?!
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11-06-2019 05:35 PM #27This quote is hidden because you are ignoring this member. Show Quote
In the same way 0-7 is an iconic derby scoreline. A result recorded by a great hibs squad. At the same time as the decades pass there are less people on both sides that were at the game and 'feel' the impact of the result. Lets face it there are fans in their twenties and thirties on both sides that get the reference but that is it. How relevant is it to the young fans coming through - really?
Anyway, there might be good reasons for trying to partner up with a sponsor but a cheap dig at our rivals might not be the most solid basis.
Besides, I don't even like 7up.
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11-06-2019 06:51 PM #29
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11-06-2019 07:15 PM #30
7-0 was an iconic result for us, which is why we all know what it refers to even although the game was over 46 years ago.
Hearts fans will feel the same way about 5-1, which they'll be discussing in 2056 as they sit in the still to be completed Main Stand watching yet another failed attempt to get promotion from Scottish League One.Mature, sensible signature required for responsible position. Good prospects for the right candidate. Apply within.
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