Quote Originally Posted by BlackSheep View Post
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The reason it doesn’t work that way is down to fans not knowing how to do it.

Perhaps some sort of social media campaign could be arranged to inform people or an email sent round current ST holders... it is a difficult one as trying to make people aware without costing the club money is the real problem that needs solved here.

Unfortunately in some cases one has to speculate to accumulate, so it mate be that some funds are needed to be spent on creating a solution that in future the club will benefit and profit from.
The club did include reference to this in their social media posts and website for Aberdeen game, advising people that they can email ticket office to release seats. I've not seen them do that before, so maybe it'll make a big difference and we won't need any complicated solutions.