Hibs Digital Advertising boards

[04Sauzee]

I see Dundee Utd have installed new LED Digit advertising boards at Tannadice running full length of the pitch in front of the George Fox stand.

To advertise their it's costing £800 + vat for 1 minute of advertising.

Wonder how much Hibs are charging? A decent amount of money to be made for Hibs on top of advertising from the big screens and hospitality.

[kentao]

The new TVs that have been installed and the talk of the perimeter LED advertising boards will make a massive difference to the income generated on matchdays and will pay for their selves in no time. Hopefully with more slots to advertise on it will allow smaller business to contribute to the club.

I enquired about sponsorship packages in 2020 to try and help support my club during Covid but the prices were out with my budget for the potential return for niche business.

In-Stadium Advertising (TV View)
From £3,500 + VAT per season
• 6m pitchside perimeter board within TV Arc
• 2mins LED for all live Sky TV matches split 1min
match time / 1min across HT and FT

Weekly email newsletter title sponsor
£7,500 + VAT per season
• Logo presence at top and bottom of all
newsletters with short brand message (45,000
database)
• Max 4 news items/sales messages within our
newsletter per season
• 1 Solus email per season (database of 20,000+)

Player of the Month & Goal of the Month Sponsor


£7,500 + VAT per season each


• Press activity to launch the new award and
sponsorship at the start of the season.
• Professional compilation short list video with
logo and relevant social accounts tagged each
month (200,000+ subscribers)
• Brand presence on monthly website story for
shortlist
• Award the winner across our website and social
media, as well as engraved on the award itself.
• Meet the winner each month and present him
with award



Stadium Banner Package
From £1750 + VAT per season including production & installation
• Banner will cover section of seating within the TV Arc for
duration of matches behind closed doors
• Will be in club colours
• Once matches resume the banner will be positioned over
empty seats in the stadium for matches under capacity
• Price includes production & installation
Sizes available:
• 14x12m - £6,000 + VAT
• 10x6m - £3,000 + VAT
• 6x6m - £1750 + VAT

Hibs TV Scoreboard Sponsor
£7,500 + VAT per season
• Sponsor of the scoreboard on Hibs TV
• Brand presence on Half-Time & Full-Time stoppage-time
graphics posted on to social media (home & away –
minimum 76 per season – 200,000 subscribers)
• Relevant social accounts/web links tagged
• 1 commercial break ads per show
• 1 in-game pop up ads per match
• 1 full-page ad in matchday digital programme (sent to
10,000+)


Hibs TV Goal Sponsor
£10,000 + VAT per season
• Hibs TV Goal Sponsor (home & away)
• Brand presence on all goals on Hibs TV & ‘Goal Graphics’
on social media (200,000 subscribers)
• Relevant social accounts/web links tagged
• 1 commercial break ads per show
• 1 in-game pop up ads per match
• 1 full-page ad in matchday digital programme (sent to
10,500+)

[Hibbyradge]

That's impressive.

[wallpaperman]

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I see Dundee Utd have installed new LED Digit advertising boards at Tannadice running full length of the pitch in front of the George Fox stand.

To advertise their it's costing £800 + vat for 1 minute of advertising.

Wonder how much Hibs are charging? A decent amount of money to be made for Hibs on top of advertising from the big screens and hospitality.

I find it hard to believe that £800 per minute can be accurate. There has to be more to it than that.

[kentao]

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I find it hard to believe that £800 per minute can be accurate. There has to be more to it than that.

It might be for the season and not just the 1 game.

[04Sauzee]

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I find it hard to believe that £800 per minute can be accurate. There has to be more to it than that.

This is what's on the Dundee Utd site

Ahead of the upcoming 2022/23 campaign, we can confirm our LED pitchside advertising packages at Tannadice Park are now on sale.

Our state-of-the-art LED system, which runs parallel with the touchline in front of the George Fox Stand directly in view of broadcast TV cameras, provides businesses with a truly unique opportunity to deliver key brand messaging to an audience both inside the stadium - with our home crowds averaging 7,000 - and to viewers across the globe.



Your advert will also feature regularly on our social media channels, which possess over 100,000 followers across Twitter, Facebook and Instagram, in the background of images and highlights.

"The introduction of a permanent LED system is a massive step forward in our ongoing commercial development," said Elliot Shaw, Head of Commerical at the club.

He continued, "the system will assist in transforming the digital aesthetics of a match day and act as a key revenue driver for the club. This is a great opportunity for advertisers to showcase their brand at Tannadice in an animated and modern fashion."

Prices start at just £800 plus VAT for one minute of advertising

[wookie70]

They are a pain when viewing the game imo. Not great for photographers like me either

[surreyhibbie]

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I find it hard to believe that £800 per minute can be accurate. There has to be more to it than that.

I have no idea of the cost for advertising... Do you think that's too much or too little?

[KWJ]

The ones at Man City's Etihad which have them set up in a way that makes it look twice as tall as normal is really clever yet so simple.

[wallpaperman]

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I have no idea of the cost for advertising... Do you think that's too much or too little?

No idea either, but that’s just fantasy figures, I expect like suggested by @kentao that this figure may be for one minute at every home game of the season, that would make much more sense.

[04Sauzee]

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No idea either, but that’s just fantasy figures, I expect like suggested by @kentao that this figure may be for one minute at every home game of the season, that would make much more sense.

If it was say 18 home games that makes it just over £44 + vat per game

[Paul1642]

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I see Dundee Utd have installed new LED Digit advertising boards at Tannadice running full length of the pitch in front of the George Fox stand.

To advertise their it's costing £800 + vat for 1 minute of advertising.

Wonder how much Hibs are charging? A decent amount of money to be made for Hibs on top of advertising from the big screens and hospitality.

£72k per game if sold out for 90 minutes assume you get all boards for that 1 minute. Doesn’t seem right.

[RyeSloan]

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The ones at Man City's Etihad which have them set up in a way that makes it look twice as tall as normal is really clever yet so simple.

Few teams in Germany have had them for quite a while.

They look clever until the camera angle changes then they don’t

[nonshinyfinish]

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Few teams in Germany have had them for quite a while.

They look clever until the camera angle changes then they don’t

Not to mention that they'll look like they're broken to the majority of fans actually in the ground. But who cares about them eh?

[hibbyfraelibby]

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They are a pain when viewing the game imo. Not great for photographers like me either

Photographers are a pain too remember and any way the LED boards are slimmer and better looking 😁😁😁

[.Sean.]

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The ones at Man City's Etihad which have them set up in a way that makes it look twice as tall as normal is really clever yet so simple.

Looks ridiculous and they needed to remove rows of seats to do it

[LustForLeith]

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The ones at Man City's Etihad which have them set up in a way that makes it look twice as tall as normal is really clever yet so simple.

Not sure if it’s common knowledge but my understanding is there going to be two rows of advertising boards at Easter Road. An electric one and a normal one

[AliboyFC]

Reckon these boards will get put in for our game against clyde?

[Brightside]

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Reckon these boards will get put in for our game against clyde?

I thought they were in already?

[AliboyFC]

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I thought they were in already?

People were volunteering cleaning up the stadium so the digital advertising boards could be put into place not long ago so im not sure if they have been installed yet. We are getting advertising boards along three stands aswell i think.

[04Sauzee]

The run off around the pitch is looking much better, it's the small things that make the stadium look all the better