This should be filed alongside "Conrads Gloves".
I think the seller is aiming the price at a particular collector in the Rangers support who has more money than sense....nae names will be mentioned!!!
It is much rarer than the barca programme, of which there are numerous copies around. (during my time collecting i have had 3 copies of the Barca prog, and know other Hibs Collectors who also have/had more than one copy of it).