I just saw on the club's Facebook that Hibs are now on Tik Tok - "give us a follow for some unique content".
That's all well and good, but is anyone else becoming confused (& pissed off) by the club's scatter gun approach to social media.
I like to follow the official output. Apart from anything else it helps when trying to stick t the facts among mountains of speculation.
However, we now have the official site, Hibs TV, Hibs YouTube channel, Twitter, Recast and now Tik Tok.
It's obviously a good thing that we're present on all of these media, but the problem is that different info is often posted in different places. I for one don't want to troll through all these different sites to check whether I'm up to date.
I know things are still evolving on the official comms' front, but I really hope they'll rationalise the output.
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Thread: Hibs on Tik Tok
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11-10-2021 03:49 PM #1
Hibs on Tik Tok
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11-10-2021 03:57 PM #2This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 04:01 PM #4
Absolutely nothing useful will be posted on the tiktok, dont worry about that.
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11-10-2021 04:05 PM #5This quote is hidden because you are ignoring this member. Show Quote
For example Hibs put a tweet out earlier today with a chance to win hospitality for two this Saturday, all you had to do was comment who was our current top scorer.
As far as I can see there's not been anything posted on Facebook with regards to this competition, unless I've missed it.
There may be a reason as to why this has only gone onto Twitter and not Facebook (I'm not on Instagram so not sure about that) but I don't know what that might be.
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11-10-2021 04:14 PM #6
The firm I used to work for did this kind of thing - whenever a new platform came on they would sign up, pretend it was going to be the next big thing..........and slowly it would die off.
I suspect that they are trying to appeal to a broad age spectrum, and hope that they will bring appropriate content to the appropriate platform - if someone is doing a pish 30 second dance it will be on Tik Tok !
However, I still think that main messaging will be via email, and stuff like match updates will continue on twitter.
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11-10-2021 04:19 PM #7This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 04:21 PM #8This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 04:23 PM #9This quote is hidden because you are ignoring this member. Show Quote
As it stands we get clips, interviews, goal highlights, etc. posted to Twitter, Hibs TV & YouTube - sometimes on one of them but not the others, sometimes on 2 of them - but rarely all 3.
That's the sort of thing they could do with rationalising IMO.
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11-10-2021 04:24 PM #10
If folks want to see Squirrel in a Sumosuit with mankini take on Nisbet then TikTok it is but for all sensible stuff you’ll look to other channels.
In terms of scattergun I can imagine they are trying to fine tune the right blend of content and possibly testing out ideas that they can only see if they get the intended reaction/response if they trial it.
but really for a consistent message it should be the same across channels. They appear to be trying to differentiate content for recast to get some additional revenues. - I found it a bit of a pain."We know the people who have invested so far are simple fans." Vladimir Romanov - Scotsman 10th December 2012
"Romanov was like a breath of fresh air - laced with cyanide." Me.
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11-10-2021 04:25 PM #11This quote is hidden because you are ignoring this member. Show Quote
Before you answer, I'd point out that there's a huge difference between moaning for the sake of it and constructive criticism.
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11-10-2021 04:25 PM #12This quote is hidden because you are ignoring this member. Show Quote
Alternatively come on here and hear from the experts
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11-10-2021 04:29 PM #13This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 04:33 PM #14This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 04:42 PM #15
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11-10-2021 04:47 PM #16
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It's another sign the club is growing imo. The commercial side of the club, including social media, is bigger than we've ever known.
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11-10-2021 04:50 PM #17
I thought Tick Tock was an expression used when predicting the demise of Hearts a few years back.
Don't tell me it has some other meaning as well?
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11-10-2021 04:59 PM #19
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Don’t see the issue.
Different demographics use different social media platforms. Different social media platforms have slightly different content because of that.
Hibs may post different content on each one, but that’ll be deliberately done based on the platforms they feel it’s suitable for. If you want to keep up to date with absolutely everyone then get every social media platform. If you don’t want to keep up to date with Tick Tock style Hibs news then don’t bother getting Tick Tock.
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11-10-2021 05:01 PM #20This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 05:01 PM #21
Facebook
Instagram
Twitter
Tiktok
YouTube
All have different demographics and are unique in their own way.
See no problem with Hibs having content in TikTok. They must have done their research or had feedback that it’s worth having content in there. Keeps our communication diverse.
Think of it like midfielders. We have RW RM CM CDM DM LM LW AM etc. They are all midfielders but play a different role.
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11-10-2021 05:03 PM #22This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 05:04 PM #23This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 05:12 PM #24This quote is hidden because you are ignoring this member. Show Quote
Its essentially malware as well. Not something you want on your phone. Apparently about 1000 times worse than facebook for breaching your privacy and security.
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11-10-2021 05:15 PM #25
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It's huge and I think Hibs would be daft not to use it . I'm seeing more and more bands singers and actors using it. It's one of those things that you nip on for a quick look and 20 mins later you look up again. It's more for clips rather than news and interviews I'd imagineLast edited by Jay; 11-10-2021 at 05:20 PM.
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11-10-2021 05:17 PM #26
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11-10-2021 05:22 PM #27
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Hibs on Tik Tok
This quote is hidden because you are ignoring this member. Show QuoteLast edited by bigwheel; 11-10-2021 at 06:20 PM.
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11-10-2021 05:23 PM #28
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11-10-2021 05:24 PM #29This quote is hidden because you are ignoring this member. Show Quote
Could you clarify in what way that would be a useful tool for a football club?
I'm not really getting that part of it, but genuinely interested as to how it would be useful.
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11-10-2021 05:24 PM #30
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This quote is hidden because you are ignoring this member. Show QuoteLast edited by Jay; 11-10-2021 at 05:28 PM.
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