A robot character in Return to Oz I think?This quote is hidden because you are ignoring this member. Show Quote
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Thread: Hibs on Tik Tok
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11-10-2021 05:28 PM #31
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11-10-2021 05:34 PM #32This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 05:39 PM #33This quote is hidden because you are ignoring this member. Show Quote
Our commercial partners piggy-back on our marketing, in the same way they get exposure on the traditional media such as TV and billboards.
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11-10-2021 05:40 PM #34This quote is hidden because you are ignoring this member. Show Quote
The days when media duties consisted of weekly press conferences and cosy chats with a handful of chosen journalists has long gone.
Yes it’s a bit annoying that Hibs put stuff on Tik Tok for those of us that don’t use that platform, but what you gonna do? You’ve got to go where the audience is or risk being left behind.
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11-10-2021 05:47 PM #35This quote is hidden because you are ignoring this member. Show Quote
Whilst the impact may be limited it's about getting a brand out there. There are certain sectors where multiple social media platforms are essential. Sport is one of them. I reckon our various commercial partners will be pretty we aren't being left behind in this sphere.
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11-10-2021 05:51 PM #36This quote is hidden because you are ignoring this member. Show Quote
I appreciate that Tik Tok should probably be used for content targeted at a younger audience and a presence across different social media platforms is par for the course nowadays, but the output still needs to be properly structured and released - and I don't think that's currently the case.
For example, I think subscribers to Hibs TV should have access to all video stuff without having to scour around on different platforms.
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11-10-2021 06:18 PM #37This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 06:21 PM #38
Tik Tok content wouldn't translate well to the club's official website, Facebook, and arguably Twitter. It's a bonus and I'm glad we're doing it. One of the biggest and fastest growing social networks in the world and taps in to an entirely different demographic.
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11-10-2021 06:46 PM #39
So will we be getting Darren doing a ‘show us your baggy fit’ vid?
There will be a few ladies and a number of man crush fans waiting for that one I’m sure
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11-10-2021 07:05 PM #41
Tok Tok is great, highly addictive and I am way older then the demographic it’s aimed at.
Glad to see Hibs embrace it.Every gimmick hungry yob,
Digging gold from rock and roll
Grabs the mic to tell us,
He'll die before he's sold.
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11-10-2021 07:14 PM #42This quote is hidden because you are ignoring this member. Show Quote
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11-10-2021 07:28 PM #43This quote is hidden because you are ignoring this member. Show Quote
Instagram and tick tock seem more for the younger ones, and maybe the club are trying to hit everyone they can?
Personally i find anything the club send out on any media quite bland and hardly worth my while reading, and in the main it all eventually ends up on here anyway.
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11-10-2021 07:34 PM #44This quote is hidden because you are ignoring this member. Show Quote
This may have been a planned new approach from new comms team though I think taking a targeted approach to differing audiences would not inevitably have killed off a directly paying existing audience. I just look at Twitter and YouTube now as they have effectively suffocated Hibs tv with lack of content and just don’t fancy recast.
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11-10-2021 07:38 PM #45
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Frankly it's embarrassing, no evidence of Hibs on MySpace or Bebo. Petrie!!!!!
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11-10-2021 09:21 PM #47
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11-10-2021 09:26 PM #48
Good on them - it’s huge among u-21s in the UK and globally so it makes complete and utter sense we establish a foothold.
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11-10-2021 10:07 PM #49
I don’t know why folk can’t just read the stuff they like to read and don’t bother with the other stuff. I don’t have Facebook, Instagram, tic toc and I don’t think what am I missing out on. I will check Twitter and find that’s as up to date as I need the others I have no interest in and I’m fine with that 😁
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11-10-2021 10:28 PM #50
My daughter (10) is a Tik Tok watcher, but her account was set up through my phone and all her notifications come up on my phone as well as hers. She’s never been that keen to date on football or Hibs, but has been to the odd game. Started getting notifications from Hibs Tik Tok so she’s obviously followed them. The outlet might get her more into Hibs than from boring old dad ..
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12-10-2021 05:21 AM #51This quote is hidden because you are ignoring this member. Show Quote
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12-10-2021 06:53 AM #54
Wasn't shocked to see some folk have another pop at the club, personally think its great they are going to have tik tok despite not using it myself, its clearly the popular app at the moment and if it gets a few more people interested in the club then great
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12-10-2021 07:01 AM #55This quote is hidden because you are ignoring this member. Show Quote
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12-10-2021 07:17 AM #56This quote is hidden because you are ignoring this member. Show Quote
All I was getting at is that, although there's currently a lot of media output from the club, how it's released seems a bit confused with different things appearing in different places - especially between Hibs TV, YouTube, Facebook & Twitter which are all suited to similar content (especially for the likes of interviews or goal highlights).
For example, the evening or morning after a match you often have to search on different platforms to find an interview on one, goal highlights on another, matche highlights eventually on yet another.
I just think there's work to be done to improve this.
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12-10-2021 07:26 AM #57This quote is hidden because you are ignoring this member. Show Quote
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12-10-2021 07:30 AM #58This quote is hidden because you are ignoring this member. Show Quote
I just think that we should probably manage the existing output better before publishing even more elsewhere.
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12-10-2021 07:43 AM #59This quote is hidden because you are ignoring this member. Show Quote
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12-10-2021 07:46 AM #60This quote is hidden because you are ignoring this member. Show Quote
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