Hibs on Tik Tok

[Peevemor]

I just saw on the club's Facebook that Hibs are now on Tik Tok - "give us a follow for some unique content".

That's all well and good, but is anyone else becoming confused (& pissed off) by the club's scatter gun approach to social media.

I like to follow the official output. Apart from anything else it helps when trying to stick t the facts among mountains of speculation.

However, we now have the official site, Hibs TV, Hibs YouTube channel, Twitter, Recast and now Tik Tok.

It's obviously a good thing that we're present on all of these media, but the problem is that different info is often posted in different places. I for one don't want to troll through all these different sites to check whether I'm up to date.

I know things are still evolving on the official comms' front, but I really hope they'll rationalise the output.

[Ryan91]

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I just saw on the club's Facebook that Hibs are now on Tik Tok - "give us a follow for some unique content".

That's all well and good, but is anyone else becoming confused (& pissed off) by the club's scatter gun approach to social media.

I like to follow the official output. Apart from anything else it helps when trying to stick t the facts among mountains of speculation.

However, we now have the official site, Hibs TV, Hibs YouTube channel, Twitter, Recast and now Tik Tok.

It's obviously a good thing that we're present on all of these media, but the problem is that different info is often posted in different places. I for one don't want to troll through all these different sites to check whether I'm up to date.

I know things are still evolving on the official comms' front, but I really hope they'll rationalise the output.

Twitter and Facebook should be the Club's primary social media channel and all news items should be posted on Official Site with Twitter/FB linking to the articles.

[MWHIBBIES]

Absolutely nothing useful will be posted on the tiktok, dont worry about that.

[Viva_Palmeiras]

If folks want to see Squirrel in a Sumosuit with mankini take on Nisbet then TikTok it is but for all sensible stuff you’ll look to other channels.

In terms of scattergun I can imagine they are trying to fine tune the right blend of content and possibly testing out ideas that they can only see if they get the intended reaction/response if they trial it.

but really for a consistent message it should be the same across channels. They appear to be trying to differentiate content for recast to get some additional revenues. - I found it a bit of a pain.

[Peevemor]

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Twitter and Facebook should be the Club's primary social media channel and all news items should be posted on Official Site with Twitter/FB linking to the articles.

So where do YouTube & Hibs TV come into it?

As it stands we get clips, interviews, goal highlights, etc. posted to Twitter, Hibs TV & YouTube - sometimes on one of them but not the others, sometimes on 2 of them - but rarely all 3.

That's the sort of thing they could do with rationalising IMO.

[7Hero]

nope.

if its essential they will email it.

[Peevemor]

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nope.

if its essential they will email it.

What if your interest goes beyond the essential?

[Sioux]

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What if your interest goes beyond the essential?

Then you've got multiple platforms to satisfy your interests

Alternatively come on here and hear from the experts

[Sir David Gray]

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I just saw on the club's Facebook that Hibs are now on Tik Tok - "give us a follow for some unique content".

That's all well and good, but is anyone else becoming confused (& pissed off) by the club's scatter gun approach to social media.

I like to follow the official output. Apart from anything else it helps when trying to stick t the facts among mountains of speculation.

However, we now have the official site, Hibs TV, Hibs YouTube channel, Twitter, Recast and now Tik Tok.

It's obviously a good thing that we're present on all of these media, but the problem is that different info is often posted in different places. I for one don't want to troll through all these different sites to check whether I'm up to date.

I know things are still evolving on the official comms' front, but I really hope they'll rationalise the output.

Agree, particularly with this part in bold.

For example Hibs put a tweet out earlier today with a chance to win hospitality for two this Saturday, all you had to do was comment who was our current top scorer.

As far as I can see there's not been anything posted on Facebook with regards to this competition, unless I've missed it.

There may be a reason as to why this has only gone onto Twitter and not Facebook (I'm not on Instagram so not sure about that) but I don't know what that might be.

[green day]

The firm I used to work for did this kind of thing - whenever a new platform came on they would sign up, pretend it was going to be the next big thing..........and slowly it would die off.

I suspect that they are trying to appeal to a broad age spectrum, and hope that they will bring appropriate content to the appropriate platform - if someone is doing a pish 30 second dance it will be on Tik Tok !

However, I still think that main messaging will be via email, and stuff like match updates will continue on twitter.

[CapitalGreen]

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I just saw on the club's Facebook that Hibs are now on Tik Tok - "give us a follow for some unique content".

That's all well and good, but is anyone else becoming confused (& pissed off) by the club's scatter gun approach to social media.

I like to follow the official output. Apart from anything else it helps when trying to stick t the facts among mountains of speculation.

However, we now have the official site, Hibs TV, Hibs YouTube channel, Twitter, Recast and now Tik Tok.

It's obviously a good thing that we're present on all of these media, but the problem is that different info is often posted in different places. I for one don't want to troll through all these different sites to check whether I'm up to date.

I know things are still evolving on the official comms' front, but I really hope they'll rationalise the output.

.

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There are appears to be Hibs supporters that would disagree with that, giving the amount of moaning at every decision that's made.

[Peevemor]

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.

Do you have a point? I don't see it.

Before you answer, I'd point out that there's a huge difference between moaning for the sake of it and constructive criticism.

[Sioux]

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Do you have a point? I don't see it.

Before you answer, I'd point out that there's a huge difference between moaning for the sake of it and constructive criticism.

What category are you in today?

[Peevemor]

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What category are you in today?

Given that I've highlighted what I see as a problem, then suggested that rationalising the output would improve the situation, I'd say more constructive criticism than anything else

[Lago]

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I just saw on the club's Facebook that Hibs are now on Tik Tok - "give us a follow for some unique content".

That's all well and good, but is anyone else becoming confused (& pissed off) by the club's scatter gun approach to social media.

I like to follow the official output. Apart from anything else it helps when trying to stick t the facts among mountains of speculation.

However, we now have the official site, Hibs TV, Hibs YouTube channel, Twitter, Recast and now Tik Tok.

It's obviously a good thing that we're present on all of these media, but the problem is that different info is often posted in different places. I for one don't want to troll through all these different sites to check whether I'm up to date.

I know things are still evolving on the official comms' front, but I really hope they'll rationalise the output.

Agree 100%

[Since452]

It's another sign the club is growing imo. The commercial side of the club, including social media, is bigger than we've ever known.

[Keith_M]

I thought Tick Tock was an expression used when predicting the demise of Hearts a few years back.


Don't tell me it has some other meaning as well?

[Libby Hibby]

For the over 40s, what’s Tik Tok

[Peevemor]

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For the over 40s, what’s Tik Tok

It's where people post short videos (between 30 seconds & 2 minutes IIRC) of themselves doing stuff that they think is funny or interesting, including a high proportion of girls/women teasing.

[Hibby Kay-Yay]

Facebook
Instagram
Twitter
Tiktok
YouTube

All have different demographics and are unique in their own way.

See no problem with Hibs having content in TikTok. They must have done their research or had feedback that it’s worth having content in there. Keeps our communication diverse.

Think of it like midfielders. We have RW RM CM CDM DM LM LW AM etc. They are all midfielders but play a different role.

[Peevemor]

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Facebook
Instagram
Twitter
Tiktok
YouTube

All have different demographics and are unique in their own way.

See no problem with Hibs having content in TikTok. They must have done their research or had feedback that it’s worth having content in there. Keeps our communication diverse.

Think of it like midfielders. We have RW RM CM CDM DM LM LW AM etc. They are all midfielders but play a different role.

But we can watch them all at the same time.

[04Sauzee]

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Facebook
Instagram
Twitter
Tiktok
YouTube

All have different demographics and are unique in their own way.

See no problem with Hibs having content in TikTok. They must have done their research or had feedback that it’s worth having content in there. Keeps our communication diverse.

Think of it like midfielders. We have RW RM CM CDM DM LM LW AM etc. They are all midfielders but play a different role.

Think it's important to be over all media platforms and I'd hope we submit content to the right platform for the right demographic. I'm sure tick-tock is bigger than YouTube now and will be used for the 30 second silly clips that will appeal to the people that use that platform.

[MWHIBBIES]

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For the over 40s, what’s Tik Tok

A massive waste of time for anyone to be honest.

Its essentially malware as well. Not something you want on your phone. Apparently about 1000 times worse than facebook for breaching your privacy and security.

[Jay]

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For the over 40s, what’s Tik Tok

It's just a fun platform for people to post stuff it's a mix of everything you can think of and I assume it uses algorithms or something and you see stuff you may like. So what you view or press the like button you'll see more of the same. Lots of daft dances, cooking, arguing, funny stuff . There's actually a lot of educational stuff on it if you find it. I follow a historian who tells stories I enjoy and a histology woman which I find really interesting

It's huge and I think Hibs would be daft not to use it . I'm seeing more and more bands singers and actors using it. It's one of those things that you nip on for a quick look and 20 mins later you look up again. It's more for clips rather than news and interviews I'd imagine

[Keith_M]

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It's just a fun platform for people to post stuff it's a mix of everything you can think of and I assume it uses algorithms or something and you see stuff you may like. So what you view or press the like button you'll see more of the same. Lots of daft dances, cooking, arguing, funny stuff . There's actually a lot of educational stuff on it if you find it. I follow a historian who tells stories I enjoy and a histology woman which I find really interesting

It's huge and I think Hibs would be daft not to use it . I'm seeing more and more bands singers and actors using it. It's one of those things that you nip on for a quick look and 20 mins later you look up again. It's more for clips rather than news and interviews I'd imagine

Could you clarify in what way that would be a useful tool for a football club?


I'm not really getting that part of it, but genuinely interested as to how it would be useful.

[Jay]

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Could you clarify in what way that would be a useful tool for a football club?


I'm not really getting that part of it, but genuinely interested as to how it would be useful.

Is it any different from Facebook? They put clips of goals on it for the world to see? Why not? I don't get the issue. It's free, it's advertising and has a massive worldwide audience . People who don't even know who the club are will see the clips. Accounts on other platforms generally have to be found by the user. Tiktok videos just land on your page so not a limited audience

[Keith_M]

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Is it any different from Facebook? They put clips of goals on it for the world to see? Why not? I don't get the issue. It's free, it's advertising and has a massive worldwide audience . People who don't even know who the club are will see the clips. Accounts on other platforms generally have to be found by the user. Tiktok videos just land on your page so not a limited audience

Sorry, I actually was genuinely curious, not looking for an argument.


It's just not something I'm all that familiar with and wondered how it would fit in to a football club's Social Media,.

[CapitalGreen]

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Could you clarify in what way that would be a useful tool for a football club?


I'm not really getting that part of it, but genuinely interested as to how it would be useful.

Greater engagement and reach with younger demographics. The greater the engagement we have across different demographics the more attractive we will be to potential commercial partners.

[CropleyWasGod]

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Greater engagement and reach with younger demographics. The greater the engagement we have across different demographics the more attractive we will be to potential commercial partners.

Our commercial partners piggy-back on our marketing, in the same way they get exposure on the traditional media such as TV and billboards.

[jacomo]

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Greater engagement and reach with younger demographics. The greater the engagement we have across different demographics the more attractive we will be to potential commercial partners.

The days when media duties consisted of weekly press conferences and cosy chats with a handful of chosen journalists has long gone.

Yes it’s a bit annoying that Hibs put stuff on Tik Tok for those of us that don’t use that platform, but what you gonna do? You’ve got to go where the audience is or risk being left behind.