Big screens.

[matty_f]

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We’re only guaranteed 19 games. 19 games where people generally only turn up 15 mins before kick off. On the presumption that the game will be shown on the screens then that leaves around 30 mins 19 times a season guaranteed for adverts. 570 minutes of air time makes it £1754 a minute to reach an average of about 14000 people with the vast majority of those folk being the same folk every week.

There’s certainly much cheaper ways to advertise and to also reach much wider audiences if that’s what we are charging but I’d be delighted if folk want to pay it.

They’re not just advertising to the people in the stadium though. Games are all televised to some degree with matches shown worldwide.

[Rumble de Thump]

Here are some big screen sponsorship and advertising opportunities, as per Birmingham City FC: https://www.bcfc.com/media/8529/adve...al_lowqual.pdf

Pre-match big screen advert
Half time big screen advert
Out of play advert
Replay sponsorship
Corner sponsorship
Penalty sponsorship
Substitution sponsorship
Goal sponsorship
Birthday messages sponsorship
Half time highlights sponsorship
Full time highlights sponsorship
Attendance announcement sponsorship

[calumhibee1]

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They’re not just advertising to the people in the stadium though. Games are all televised to some degree with matches shown worldwide.

They are but how often do they focus on the screens before a game or at half time? On the presumption the adverts aren’t going to be on them during the game then I’m not sure they’ll get all that much air time.

Sergio Sledge made a good point though that whilst the game may be on them they may have some adverts at the same time.

[calumhibee1]

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Here are some big screen sponsorship and advertising opportunities, as per Birmingham City FC: https://www.bcfc.com/media/8529/adve...al_lowqual.pdf

Pre-match big screen advert
Half time big screen advert
Out of play advert
Replay sponsorship
Corner sponsorship
Penalty sponsorship
Substitution sponsorship
Goal sponsorship
Birthday messages sponsorship
Half time highlights sponsorship
Full time highlights sponsorship
Attendance announcement sponsorship

Adds up in total to around £35k a season if all of them were taken out by the seasonal packages.

[Juniper Greens]

They will put features on with the players which will have adverts piped in before and after, including with sound. That's where the money is really. They do it at all major grounds

[MyJo]

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Adds up in total to around £35k a season if all of them were taken out by the seasonal packages.

They are selling 1 minutes worth of advertising on the LED ribbons for £3000 a season. 45 minutes worth of time to sell is £135k

30 second pre-match advert is £1500 a season. Stadiums opens an hour before kick-off. Lets say they sell 30 minutes worth of those packages thats £90k

half time adverts are also 30 seconds at £2000 a season. Lets say ten minutes worth is £40k

Assuming all the other packages are stand alone and can't be sold to multiple companies the seasonal packages are worth a further £30k

That's £295k a year for a similarly sized club to us at their prices from 4 years ago.

[JXM73]

Why doesnt someone just phone the commercial department for a pack or details of advertising options.

[calumhibee1]

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They are selling 1 minutes worth of advertising on the LED ribbons for £3000 a season. 45 minutes worth of time to sell is £135k

30 second pre-match advert is £1500 a season. Stadiums opens an hour before kick-off. Lets say they sell 30 minutes worth of those packages thats £90k

half time adverts are also 30 seconds at £2000 a season. Lets say ten minutes worth is £40k

Assuming all the other packages are stand alone and can't be sold to multiple companies the seasonal packages are worth a further £30k

That's £295k a year for a similarly sized club to us at their prices from 4 years ago.

Apologies, I’m thinking there’ll only be one advert

Even if you double what they were getting 4 seasons ago then that’s still a good bit short of £1m though

I actually think they’ll be a good investment btw. I’d just be stunned if they’re THAT good that they’ll bring us in £1m a year.

[Blaster]

I thought the chat was they would cost £1m and pay for themselves within 2 years? That would mean income of £500k per season would it not?

[Brightside]

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Apologies, I’m thinking there’ll only be one advert

Even if you double what they were getting 4 seasons ago then that’s still a good bit short of £1m though

I actually think they’ll be a good investment btw. I’d just be stunned if they’re THAT good that they’ll bring us in £1m a year.

I'll be stunned if they aren't making a profit after a year.... waste of investment if that was the case. The will have a burn down of about 4 years so they really need to be turning a profit early.

[SaulGoodman]

I heard they were offered to us for 250k

[GreenCastle]

Stupid question maybe but will they show the game live ? Obviously replays not allowed but hopefully it’s not just adverts etc. Again obviously will be watching the game but would be pretty cool to have game live too.

[BlackSheep]

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I agree they’ll be a worthwhile investment regardless but I would say that £1m income a year from the screens sounds incredibly high.

It’s really not high at all….

The animated LED sponsorship boards that you see around the stadiums all round the world are of huge financial benefit, and these screens will offer much better advertising real estate for sponsors.

For 3 minutes ‘air time’ (6x 30 second slots) on the led strip surrounding the pitch during a match in the uk it costs a sponsor £66,000 plus VAT…

This is for a whole season… so the math and selling every second of ‘air time’ comes in at around £2 million for the season… take off overhears and tax and you can see where the £1million figure comes from.

Not every second will be sold to sponsors but there is a huge commercial benefit to offering advertising on such medium as big screens and hoardings.

This will make the club a huge profit every season… and the more success the team brings to the club the higher sponsors pay, for example make it to Europe groups and the price jumps up as the coverage of the ad is greater reaching.

It’s a no brainer.

[lord bunberry]

Who cares what it will cost, it will look cool and the Jambo’s haven’t got them because they’re stadiums ****.

[WhileTheChief..]

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Has this £1m a year income actually been quoted anywhere? I’ve never actually seen anything where someone from Hibs has mentioned it.

I actually think the £1m thing is wrong, a bit of misunderstanding on here maybe.

I can't find the original link, but from memory RG said they could bring in around £500k per season, with them costing up to £1m initially, the chat being that after 2 years we'd be quids in.

That certainly feels more realistic than £1m per season.

[Moulin Yarns]

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Who cares what it will cost, it will look cool and the Jambo’s haven’t got them because they’re stadiums ****.

And the chance of them ever having them reduced at the end of the month when the lunatics will have taken over the asylum 😉

[WhileTheChief..]

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Who cares what it will cost, it will look cool and the Jambo’s haven’t got them because they’re stadiums ****.

I'm with you all the way on that. These are the 2 most important factors to consider.

You just know that Kickback will look to slate whatever we do, but deep down they'll be gutted.

[Sioux]

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I'm with you all the way on that. These are the 2 most important factors to consider.

You just know that Kickback will look to slate whatever we do, but deep down they'll be gutted.

It's not just Kickback is it?

[660]

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Who cares what it will cost, it will look cool and the Jambo’s haven’t got them because they’re stadiums ****.

This

[MyJo]

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Apologies, I’m thinking there’ll only be one advert

Even if you double what they were getting 4 seasons ago then that’s still a good bit short of £1m though

I actually think they’ll be a good investment btw. I’d just be stunned if they’re THAT good that they’ll bring us in £1m a year.

I think £1m a year is probably stretching it. Taking into account price increases since those Birmingham packages were on offer and the addition of cup games etc we could probably say they will generate around £500k a year in advertising

[superfurryhibby]

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I'll be stunned if they aren't making a profit after a year.... waste of investment if that was the case. The will have a burn down of about 4 years so they really need to be turning a profit early.

If true, that is so environment unfriendly and also quite a high risk investment.

[Renfrew_Hibby]

Would be awesome to have some great pre match visual entertainment such as player introduction when announcing the team.
Midweek under the lights v Hearts or Huns, get the visuals right and a soundtrack to match and that 5 minutes till kick off period could be goosebump and fever pitch inducing.

[Stuart93]

If they don’t show my face during a half time shout out I’ll be underwhelmed.

In seriousness, I remember being at Ibrox and they were showing player interviews etc during half time. Wonder if we’ll do the same. Or highlights of old games to noise up away fans!

I think the stadiums in need of some minor work as well, could do with a good pressure wash.

[Caversham Green]

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Stupid question maybe but will they show the game live ? Obviously replays not allowed but hopefully it’s not just adverts etc. Again obviously will be watching the game but would be pretty cool to have game live too.

They show the game 'live' with a delay of a few seconds down here and replays are allowed - no reason to think it will be any different in Scotland. The delay means you get another look at an incident if you didn't quite catch what happened the first time. If the game's being broadcast live by Sky etc it's just streamed straight onto the screens so you get the same pictures as you would at home, including slo-mo, offside lines drawn in etc.

[Hibby70]

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If they don’t show my face during a half time shout out I’ll be underwhelmed.

Just be careful what you are watching on your phone at the time!

[Nicho87]

Hope they don’t have a Chromecast plugged in not wanting any younger fans catching on to what the pervs are watching during the football.

[BegbieHSC]

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Here are some big screen sponsorship and advertising opportunities, as per Birmingham City FC: https://www.bcfc.com/media/8529/adve...al_lowqual.pdf

Pre-match big screen advert
Half time big screen advert
Out of play advert
Replay sponsorship
Corner sponsorship
Penalty sponsorship
Substitution sponsorship
Goal sponsorship
Birthday messages sponsorship
Half time highlights sponsorship
Full time highlights sponsorship
Attendance announcement sponsorship

From a purely advertising point of view, these things will pay for themselves within 2 seasons, and of course boost the match day experience.

Not keen on an American style sponsoring everything type deal, but these types of initiatives are what we need to look at in order to bridge the turnover gap between us and the sheep.

[Stuart93]

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Just be careful what you are watching on your phone at the time!

I’ll not make that mistake again

[hibbysam]

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Really don't understand the short term thinking of those that were saying after Rijeka that the screens were a terrible idea and the money should be used on the squad instead.

I'm sure there is money available for a striker and a CB, investing in this stadium improvement won't effect that.

If we only ever prioritised short term spending on the squad and no infrastructure improvements where would we be - still training in dog **** covered parks in Edinburgh. On Bartley's open goal interview he spoke about how he wasn't sure at all about Scottish football and didn't want to come, but our training ground helped convince him on the size and potential of our club.

If the screens are expected to pay for themselves with advertising after about a year, that means that apart from low maintenance costs they will basically be making us free money once they are paid off. Which can then be invested back in to the squad allowing us to attract a larger number of high level players in 2-3 years time.

The original argument from posters on the ‘splash the cash’ thread was that we had no money to spend on players though. That’s why I argued if we have no money for players then we shouldn’t be getting screens and spending on the squad instead at this moment.

Nothing against spending on infrastructure when the time is right, and when we have excess cash above and beyond to do it. If that’s the case and we have money for players then fantastic - if we’re struggling to pay for players yet doing this instead then I’ll continue to say that’s wrong at this moment.

FWIW I don’t believe we can’t afford players and argued that at the time.

[GordonHFC]

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Just be careful what you are watching on your phone at the time!

Be funny if you could mirror your phone to the big screen 🤯