Who actually runs the account now ?
I’ve definitely cringed more at the posts in last few months than years before.
Surely part of the job is to understand the mood of the support and proof read any posts ? Of course there are bigger things in life but do Hibs not have a reputation/ brand they want to create / stick to?
Posting the cup final team leaving out Boyle.
The 5-1 reference.
The Man City - this is our city tweet.
Posting John McGinn last night.
The award for fans last night for best moment ???!
That’s off the top of my head...not a witch hunt or wanting anyone sacked but if someone is getting paid to do that I would be concerned / making sure they get better training.
Results 31 to 60 of 352
Thread: Hibs Twitter
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30-05-2021 07:00 AM #31
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30-05-2021 07:40 AM #32
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30-05-2021 07:51 AM #33This quote is hidden because you are ignoring this member. Show Quote
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30-05-2021 07:58 AM #34This quote is hidden because you are ignoring this member. Show Quote
Even I couldn't hold much of a conversation about it beyond "Aye, we post stuff then some folk go raj about it for some reason".Mon the Hibs.
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30-05-2021 06:20 PM #35
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The tone of it has been really cringe inducing over the last few months and there’s been a host of wee mistakes (which are only human).
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30-05-2021 06:27 PM #36This quote is hidden because you are ignoring this member. Show Quote
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30-05-2021 06:39 PM #37
I'm not a huge fan of our social media or a lot of the output from Hibs tbh. I've said before that we peaked when Tom Zanelli was running the show and haven't really got close to those heights again.
I'm also something resembling a well rounded adult though. As such I can understand that every piece of output isn't aimed at the demographic I fall into and further I can avoid having a hissy fit about it when I don't like something.
I would strongly suspect it's an area we are looking to improve upon and I would think there will be a bit of a shift in what we see on Twitter and the like in the coming weeks and months.PM Awards General Poster of The Year 2015, 2016, 2017. Probably robbed in other years
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30-05-2021 06:56 PM #38
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But the last two months or so have been a really weird shift in tone. It feels like it’s being ran as a big brand, if you follow any American sports teams it has a bit of that vibe rather than what we would expect from Scottish Football clubs.
Examples include the Star Wars video. The attempt to banter off with Man City and Real Betis, the tweets sucking up to the royals (a bit tone deaf more than anything), and the way they hyped up the Arsenal friendly was a bit daft as fans usually expect it to mean a signing.
Overall nothing to get majorly upset over. I just find it a bit cringey in the way it does stuff at the moment
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30-05-2021 10:05 PM #39
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30-05-2021 10:46 PM #40
Why does the Hibs twitter account (or any team) need to be some sort of banter-driven content provider. Just post things we need to see, team lineups, important announcements, signings etc.
There's some weird thing with football twitter at the moment with every team trying to out banter each other with gifs, memes etc. it's all a bit naff. Don't know what purpose it serves for the club and tbh when you start to try and be witty or a bit 'out there' online you're only going to encourage negative responses from anonymous idiots.
I've cut down on social media use over the past year to try and keep better mental health. A great communication tool but also unfortunately very toxicLast edited by mcohibs; 30-05-2021 at 10:51 PM.
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31-05-2021 02:10 AM #43This quote is hidden because you are ignoring this member. Show Quote
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31-05-2021 07:05 AM #44This quote is hidden because you are ignoring this member. Show Quote
Because it’s more than just Ceefax on your phone!
Folk on here bang on about encouraging kids to the football and that they are the future Hibs support when talking about toddlers getting cheap tickets etc.
Well, social media plays a far more important role if you’re aged 8 - 18. They need Twitter, Tic-Tok, Snapchat etc.
It’s a hugely important part of the club’s brand and needs to be done properly. Why else do you think clubs use it at all?
Nobody is saying it’s as important as 3 points on a Saturday but if you can’t get basics like team line ups correct you probably need to hire someone who can.
RG has talked about the Hibs brand and expanding it. Like it or not, that includes our online presence. We need to get it right though.
The world has moved on from waiting for The PinkLast edited by WhileTheChief..; 31-05-2021 at 10:27 AM.
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31-05-2021 07:06 AM #45This quote is hidden because you are ignoring this member. Show Quote
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31-05-2021 08:50 AM #47This quote is hidden because you are ignoring this member. Show Quote
I just wanted to point out that Tom Zanelli wasn't ever in charge of the club's social media channels. He might have fronted 'Outside the Box', but he didn't do anything else media orientated. His role was Commercial Executive, he left just as I was going full-time at the club and it was Andrew Sleight who was in charge at that point.
While I like Tom, he was responsible for selling advertising, bringing in sponsors, mascot packages etc, nothing related to the media other than hosting OTB.
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31-05-2021 08:53 AM #48This quote is hidden because you are ignoring this member. Show Quote
That’s about it for me.
I couldn’t really give a **** about it because I don’t really look at Hibs social media. But if they’re bothering to do it then there must be huge benefits to doing it, especially with younger fans. And if that’s the case then we should be doing it well, something which doesn’t appear to be the case.
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31-05-2021 02:25 PM #49
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Social media is a massive marketing tool as everyone knows so i'm pretty sure Ron and his team have targeted it. Personally I don't have Facebook and only rarely log into Twitter which is probably unusual for someone in their 30's but can see why the club are trying to be a bit different with it.
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31-05-2021 05:27 PM #50This quote is hidden because you are ignoring this member. Show Quote
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03-06-2021 02:23 PM #51This quote is hidden because you are ignoring this member. Show Quote
The 8-18s may want it but they don’t need it. The greatest seduction is them thinking they need it when in practise the impact on self esteem and in some cases mental health has been well documented.
Slightly devils advocate here (and I don’t know the answers) but
How are we monetising “followers”?
Do they convert to increased demand for viewing/people through the gates/increased merchandising? Or are simple “eye-balls” enough?
Where is the justification for spending “over the odds” on SM?"We know the people who have invested so far are simple fans." Vladimir Romanov - Scotsman 10th December 2012
"Romanov was like a breath of fresh air - laced with cyanide." Me.
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03-06-2021 02:45 PM #52This quote is hidden because you are ignoring this member. Show Quote
It’s the way of the world now that clubs need to provide up to date news and “banter” to keep the young ‘uns engaged. It’s bad enough when the club don’t update the website quick enough with the most recent U18’s bounce game and the club is described as “a shambles”, can you imagine if we didn’t bother with social media?
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03-06-2021 02:50 PM #53
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Having run a team in the past that included the social media team, i do think there is a huge element of emperor's new clothes about it - people feel they need to do stuff because others are doing it.
As always it comes down to what you want to achieve with it - im sure it helps a bit, probably at season ticket renewal time. But all the videos etc, im sceptical they have a huge effect.
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03-06-2021 03:46 PM #54This quote is hidden because you are ignoring this member. Show Quote
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03-06-2021 08:36 PM #55This quote is hidden because you are ignoring this member. Show Quote
Hibs do the occasional advertising tweet for the likes of Carabao. Not something that gets any high levels engagement but I can imagine they’re working on it.
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04-06-2021 01:03 PM #56
Latest Twitter activity hasn’t gone down well. And I can fully understand why tbh. Hype the fans up early in the day saying there will be a 2pm announcement only to announce a new shirt sponsor.
NO ONE CARES HIBS!!
Fair enough tell us about it, but don’t get our hopes up that it’s going to be a new signing or kit reveal
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04-06-2021 01:05 PM #57
Hahaha hibs twitters got everyone on strings
Sometimes bring it on themselves to be honest
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04-06-2021 01:05 PM #58This quote is hidden because you are ignoring this member. Show Quote
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04-06-2021 01:06 PM #59This quote is hidden because you are ignoring this member. Show Quote
I care, the video with Stanton was a really really good watch and in the middle of a pandemic any money coming into the club is good news
Some of our fans are right torn faced disasters, I've now done a total 180 on the Twitter admin, hope they continue to troll the **** out of peopleLast edited by Mon Dieu4; 04-06-2021 at 01:11 PM.
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04-06-2021 01:06 PM #60
They never learn, do they?
Don't make an announcement getting the fans worked up unless it's a new signing. They'll be getting stick on their socials again and rightly so.
Cringey AF first line as well.
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