"Recast" - new Hibs media platform

[Peevemor]

https://www.hibernianfc.co.uk/articl...ecast-platform

HIBERNIAN FC GOES DIRECT-TO-CONSUMER ON GROUND-BREAKING SPORTS VIDEO PLATFORM RECAST


Supporters of Hibernian Football Club can now inject cash straight into the club simply by watching exclusive goal clips, highlights and interviews featuring their favourite team thanks to a pioneering partnership with ground-breaking sports video platform Recast.


The SPFL club is the first in Scotland to join Recast, a video platform which connects fans directly to content featuring their favourite sports via a subscription-free app.


Complementing Hibernian FC’s existing arrangements, Recast offers the club ​an additional platform for its fans to get affordable, flexible access to high-quality content directly from the club, which Recast’s unique micropayment system will turn into revenue simply through fans’ viewership.


Fans will be able to earn in-app credits by simply signing up, watching adverts, sharing content and inviting friends which will allow fans to watch their favourite content for free.


With all revenue generated being reinvested back into the club, the move is one of many ways the Easter Road Club is seeking to maximise its earning potential, without further financially impacting fans. It is set to pave the way for clubs across Scotland and beyond to follow suit and more effectively monetise their exclusive content.




Recast Founder and CEO Andy Meikle said: “We are thrilled to welcome Hibernian FC to Recast and work closely with them in this landmark partnership, which will deliver greater value to both the fans and the club.


It’s no secret that how fans watch sport is changing and a model that works for both fans and rights’ holders is needed to reflect this. Hibernian are leading the charge on addressing these changes, by going direct-to-consumer with a range of unique and exclusive content on Recast where fans get rewarded for their attention and the club can maximise revenue potential.


We are working in partnership with world-class clubs, sporting bodies and rights holders around the globe who are addressing shifting consumption and payment patterns, and with Hibernian being one of the biggest clubs in Scottish football, we are delighted to welcome them to our roster of rights’ holder partners.”


Greg McEwan, Head of Marketing & Brand Partnerships at Hibernian FC said: “We are delighted to be the first Scottish football club to partner with Recast. This will allow fans to get direct, affordable and flexible access to content like never before, which will complement existing channels, including Hibs TV.


This pioneering new concept will not only allow us to ensure we are exploring new revenue streams but as Recast is a platform that gives value back to the fans, we believe this opens the doors to a new way of thinking for sports fans and clubs alike.


We’re very much looking forward to seeing our relationship with Recast grow and evolve over the coming months and years."




Brand new and continuously refreshed content featuring Hibernian FC will be available immediately to UK users on Recast, with plans in place to eventually extend outside the UK. The Recast content will compliment Hibernian FC’s existing Over-The-Top (OTT) platform, Hibs TV, and its social channels.


Recast enters the market at a time where there is a recognised need for change to the current sports viewing model after years of fans increasingly turning to online feeds and illegal streams, or watching short clips and highlights rather than the full event, all of which has been accelerated due to Covid-19. Fans are looking for affordable access to sport and rights’ holders are looking to explore new ways to maintain a sustainable commercial ecosystem. Recast rewards fans for their engagement on the platform, which in turn generates value for the content publisher, meaning fans can now watch content knowing the value generated is going directly to the club they support.


Recast connects rights’ holders directly to fans, allowing an exchange of value through in-app credits called ‘Casts’.


The direct-to-customer platform operates as a three-sided marketplace that brings fans, advertising brands and rights’ holders together in one place. Recast’s unique proposition means the business does not purchase any sports rights, following the success of other exchange models such as Airbnb and Uber in not owning supply but generating value through connection.


Recast is already working with several high-profile rights’ holders and bodies using its ground-breaking technology to help maximise their earning potential from highlights, in-play clips and live events ahead of its full UK launch this year.

Thoughts?

[Billy Whizz]

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https://www.hibernianfc.co.uk/articl...ecast-platform




Thoughts?

Depends how much it costs

[Hibbyradge]

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Depends how much it costs

It says cost free.

[King Cosell]

The only content I want is available already. Match replays/highlights and manager/player interviews. What else is there?

[Andy74]

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The only content I want is available already. Match replays/highlights and manager/player interviews. What else is there?

All for us making money of course but difficult to see how this ‘compliments’ Hibs TV.

[G15 Hibs]

From that blurb I've no real idea how this works or what's involved

[JimBHibees]

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All for us making money of course but difficult to see how this ‘compliments’ Hibs TV.

Kind of what I was thinking

[matty_f]

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All for us making money of course but difficult to see how this ‘compliments’ Hibs TV.

Two out of every three pieces of content is Recast telling Hibs TV it likes what Hibs TV has done with its hair and telling Hibs TV you can ten it’s lost weight.



Edit: should have refreshed the page before replying, shiny fish beat me to it.

[Hibbyradge]

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https://www.hibernianfc.co.uk/articl...ecast-platform



Thoughts?

I'll be interested to see how it works and what the content is like.

If its offering is good, I can put up with some advertising for free access. If it's not, I'll avoid it.

[Magpie]

If it’s going to inject cash into the club then it can only be a good thing?

[Peevemor]

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If it’s going to inject cash into the club then it can only be a good thing?

Only if the cash from Recast covers the potential loss of Hibs TV subscriptions & advertising.

[bingo70]

Every time I look at this thread and when it was announced onTwitter I’ve wondered why we’re teaming up with an app called ‘Racist’.

I should probably start wearing my glasses more.

[Keith_M]

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Every time I look at this thread and when it was announced onTwitter I’ve wondered why we’re teaming up with an app called ‘Racist’.

I should probably start wearing my glasses more.

You're not the only one.

[matty_f]

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You're not the only one.

Don't think it's a good idea to share Bingo's glasses, to be honest.

[CapitalGreen]

I’d imagine the target demographic for Recast differs from that of Hibs TV. I personally don’t know anyone under the age of 40 who subscribes to Hibs TV. Younger consumers often don’t have the disposable income to commit to expensive yearly subscriptions and they are used to models where content is delivered free to the consumer and funded via advertisers.

[Hibdan12]

Personally think its a great idea. Great idea for a company, will give not only hibs content but hopefully a lot more

[malcolm]

‘HIBERNIAN FC GOES DIRECT-TO-CONSUMER ON GROUND-BREAKING SPORTS VIDEO PLATFORM RECAST

Complementing Hibernian FC’s existing arrangements, Recast offers the club ​an additional platform for its fans to get affordable, flexible access to high-quality content directly from the club, which Recast’s unique micropayment system will turn into revenue simply through fans’ viewership.

The Recast content will compliment Hibernian FC’s existing Over-The-Top (OTT) platform, Hibs TV, and its social channels.’

The existing OTT platform has clearly gone OVER-My-Head unless it’s another name for hibs pass ??

[matty_f]

I signed up longbangers if anyone would be so kind to follow us - there's the ability to upload short videos so we're trying to think of ideas to give more from the podcast.

[hibeejeebies]

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I signed up longbangers if anyone would be so kind to follow us - there's the ability to upload short videos so we're trying to think of ideas to give more from the podcast.

Done 👍🏻

[matty_f]

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Done 👍🏻

Cheers!

[matty_f]

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I signed up longbangers if anyone would be so kind to follow us - there's the ability to upload short videos so we're trying to think of ideas to give more from the podcast.

We’re going to be hosting some Longbangers content on Recast as well, we spoke with them and we’ve got a great opportunity to support them in pushing income Hibs’ way.

You can sign up with this link and follow us:

https://recast.app/invited?referrer=5mW18. It’s free, and when you watch Hibs’ content you’ll be generating income for the club.

It’s a great idea, we’re really happy to be on board with them.

[RyeSloan]

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We’re going to be hosting some Longbangers content on Recast as well, we spoke with them and we’ve got a great opportunity to support them in pushing income Hibs’ way.

You can sign up with this link and follow us:

https://recast.app/invited?referrer=5mW18. It’s free, and when you watch Hibs’ content you’ll be generating income for the club.

It’s a great idea, we’re really happy to be on board with them.

Link doesn’t do anything for me but managed to find you using the search at the top of the page...you now have a new follower.

I’ll admit to have never listened to your podcast as I have other pod’s that take all my listening time. So after that bombshell I should maybe swiftly move onto saying I’d defo be interested in short vids through the likes of recast so looking forward to seeing what you guys cook up on this for sure

[matty_f]

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Link doesn’t do anything for me but managed to find you using the search at the top of the page...you now have a new follower.

I’ll admit to have never listened to your podcast as I have other pod’s that take all my listening time. So after that bombshell I should maybe swiftly move onto saying I’d defo be interested in short vids through the likes of recast so looking forward to seeing what you guys cook up on this for sure

Thanks, we’re putting our first video up tonight - Quick Bang, which is a quick conversation about the game from a section of the support. Usually quite good fun.

[04Sauzee]

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Thanks, we’re putting our first video up tonight - Quick Bang, which is a quick conversation about the game from a section of the support. Usually quite good fun.

Quick question Matty, how do Hibs get money from Videos you are say I were to put up?

Or am i being stupid and they only get money when we watch and recast the content they put up?

Probably a stupid question and been covered somewhere

[04Sauzee]

Some Joe Newell content (you may have to sign up to view)

https://the.recast.app/video/6nDMG

[Billy Whizz]

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Some Joe Newell content (you may have to sign up to view)

https://the.recast.app/video/6nDMG

So they get stuff before Hibs TV, which I pay a lot of money each year as a U.K. subscriber

[malcolm]

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So they get stuff before Hibs TV, which I pay a lot of money each year as a U.K. subscriber

I’m treating my subscription this year as a donation. Perhaps understandably in the current situation there is not really much new content unique to it other than complete matches the following day. The pitch side highlights, which in terms of actual incidents covered are light years ahead of the regular ones, don’t even seem to make it onto HibsTv.

My expectation is that as a platform for domestic fans HibsTV may disappear to be merged into the single view/sign on access. The question will be is will subscription only content be delivered such that it encourages domestic subscribers to continue to pay for that additional content. I doubt there is significant income from domestic subscribers at present.

[bob12345]

A website called Dugout (https://dugout.com/) has been doing something similar for a little while.

It doesn’t compete with the club’s tv channel. All the essential match coverage, interviews, etc will still be on there.

What they do is put up bits and pieces of behind the scenes and archive content. Extras for super fans that want more than just club tv or bite size snippets that might be suited to the younger demographic.

It’s free to view but the club gets cash out of the adverts placed.

I think this sounds like pretty much the same thing.

[Peevemor]

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A website called Dugout (https://dugout.com/) has been doing something similar for a little while.

It doesn’t compete with the club’s tv channel. All the essential match coverage, interviews, etc will still be on there.

What they do is put up bits and pieces of behind the scenes and archive content. Extras for super fans that want more than just club tv or bite size snippets that might be suited to the younger demographic.

It’s free to view but the club gets cash out of the adverts placed.

I think this sounds like pretty much the same thing.

You mean like stuff we used to get on Hibs TV?

[matty_f]

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You mean like stuff we used to get on Hibs TV?

I think we might see shorter versions of full length interviews on Recast, so Hibs TV subscribers get the longer version. That kind of thing.