I suspect the club’s commercial team is already giving thought to marketing the above. Looking at the empty stands we continue to see every week and given the pace of vaccine deployment it seems pretty clear to me that the marketing for season tickets for next term will not be able to guarantee season ticket holders access to all matches.

Some commercial creativity and ingenuity shall be required, I expect - it will be interested to see what is presented. Whilst I suspect a good number of season ticket holders have been willing to write off the outlay for the 2020/21 season to support the club, whether the same numbers would be the same for another term - be it through choice or financial circumstances having changed for the worse - remains to be seen.