Ron has put some thought into the process of increasing the cash flow into Hibs with the target of using that money to increase the quality on the pitch, nothing wrong with that. Will all the ideas work? I doubt it but they may work to a degree where they do attract both supporters and sponsorship. If you are going to set targets then make them stretch targets.
I go to a stadium which has one of the best light and sound displays in the world, to be honest the first few times it was interesting and now it can all be going off and I barely even notice it but it does look great on TV and therefore attracts interest.