Shirt sponsor next season

[Perd Hapley]

Unless I've missed something the contract with Marathon Bet is due to run out this summer (with them having signed a 2-year extension in the summer of 2017) - raising the question of what route the club goes down next with sponsorship.

Personally speaking as much as Marathon Bet have been decent sponsors with their involvement with the club I'd be delighted to see us move away from having a bookie plastered across the green and white. Money talks but as a model community club in many senses it doesn't sit well with me that we give prominent advertising to an organisation which by its very nature preys on the misery of vulnerable people - in my honest opinion it's one step away from having the likes of Wonga for a sponsor.

As I say money talks and at the end of the day unless a mysterious benefactor comes forth from the shadows we're not going to be able to replicate the charitable arrangement our neighbours across the city currently enjoy, but I for one would be delighted to see the club take even a soft stance against the explosion of sports betting and its impact on communities by refusing the bookies' pound this time around.

It won't stop me buying a top next season if we renew the deal with Marathon Bet - but if we have a reputable sponsor I hereby promise to buy the away top too :)

Interested to hear others' thoughts on the matter

[H18 SFR]

Doesn't really bother me about having a betting site as the sponsor. The club don't put the logo on children sized shirts etc. That is a sensible approach. All the tournaments we've played in this year have betting sponsorship money one way or another so having it on the top makes no difference.

[Diclonius]

Agree. No alcohol or gambling sponsor please.

[Lago]

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Agree. No alcohol or gambling sponsor please.

Unfortunately no one else wants to sponsor Scottish football clubs.

[LancsHibs]

7UP please😁

[Ryan91]

Wonder if Eden Mill might want to get in on more sponsorship?

[Renfrew_Hibby]

As for kit design, I noticed that the first professional Canadian soccer league is being launched and that all the sides sport Macron kits much like the MLS has a deal with Adidas.
Lots of new Macron templates and all the kits are sporting the new logo.
I noticed it on footballshirtculture.com

[bingo70]

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As for kit design, I noticed that the first professional Canadian soccer league is being launched and that all the sides sport Macron kits much like the MLS has a deal with Adidas.
Lots of new Macron templates and all the kits are sporting the new logo.
I noticed it on footballshirtculture.com

Apologies for being too lazy to look but any teams play in green and white?

[Hibernia&Alba]

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Agree. No alcohol or gambling sponsor please.

Guinness with the big harp logo? Come on, we'd love it

[Geo_1875]

There are few, if any, ethical industries that are willing to invest substantial amounts in sport. We either take the money from major sponsors or take the flak when we fall behind our rivals.

[Aim Here]

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There are few, if any, ethical industries that are willing to invest substantial amounts in sport. We either take the money from major sponsors or take the flak when we fall behind our rivals.

You do have to give credit to Hearts for laundering part of their anonymous donations via a 'Save the Children' shirt sponsorship!

I'm presuming whoever's behind it is wealthy to the tune of hundreds of millions from arms dealing or tobacco planting or property speculation or some other form of lucrative evil and has a guilty conscience to salve, but at least their sponsorship gives off a wholesome image, while it lasts...

[Geo_1875]

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You do have to give credit to Hearts for laundering part of their anonymous donations via a 'Save the Children' shirt sponsorship!

I'm presuming whoever's behind it is wealthy to the tune of hundreds of millions from arms dealing or tobacco planting or property speculation or some other form of lucrative evil and has a guilty conscience to salve, but at least their sponsorship gives off a wholesome image, while it lasts...

That's not traditional sponsorship. Save the Children are being paid to allow Hertz to use their logo. Whether the "fan" is giving as much to charity as "he" is giving to the club is unknown.

[The Pointer]

I don't really have much of a conscience but I'm not a fan of betting company sponsorship as I don't bet (ok, Grand National) and consider it tantamount to money laundering.

Much as I think their beer is gash, I thought Carlsberg were a decent international brand to advertise and I think Liverpool were also sponsored by them at the time which I thought helped us get noticed.

[ScottB]

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Apologies for being too lazy to look but any teams play in green and white?

This one looks like a possible template for us...

https://4.bp.blogspot.com/-_l3VEiuaZCg/XKcgZSlBKoI/AAAAAAAB2pM/h1_65VAVs0oCjNDZSo8s0F4OIJ0dBZpGACLcBGAs/s738/14-macron-canadian-premier-league-2019-kits%2B%25285%2529.jpg

[seanshow]

cocolocopocologo.jpg

[Hibernia&Alba]

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cocolocopocologo.jpg

[Lago]

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cocolocopocologo.jpg

I tell you what that is terrific !!!

[GreenOnions]

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Agree. No alcohol or gambling sponsor please.

Agree totally. Quite why it's not been banned like smoking ads is beyond me but we should take a lead here and avoid it at all times.

PS - I've never really been interested in gambling but I love a drink as much as the next person. I just think these products shouldn't be advertised in ways that can influence children.

[tamig]

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This one looks like a possible template for us...

https://4.bp.blogspot.com/-_l3VEiuaZCg/XKcgZSlBKoI/AAAAAAAB2pM/h1_65VAVs0oCjNDZSo8s0F4OIJ0dBZpGACLcBGAs/s738/14-macron-canadian-premier-league-2019-kits%2B%25285%2529.jpg

We don’t get template kits from Macron.

[SChibs]

Does advertising alcohol on a strip really make that much of a difference. I watched Hibs as an easily influenced teenager whilst we were sponsored by Whyte and Mackay and I've never drank it once. Imo teenagers will start drinking regardless if it's on a football top or not.

I think gambling is slightly different though I think.

[Spudster]

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Doesn't really bother me about having a betting site as the sponsor. The club don't put the logo on children sized shirts etc. That is a sensible approach. All the tournaments we've played in this year have betting sponsorship money one way or another so having it on the top makes no difference.

Always thought it odd that clubs like ourselves don’t have an alternate sponsor for the kids kits. Could also be used for European games in countries that don’t allow gambling, booze etc

[Sir David Gray]

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Unfortunately no one else wants to sponsor Scottish football clubs.

I believe only 4 of the Scottish Premiership clubs have betting companies as their sponsor this season. None of them have an alcohol sponsor.

[dalkeith stu]

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Does advertising alcohol on a strip really make that much of a difference. I watched Hibs as an easily influenced teenager whilst we were sponsored by Whyte and Mackay and I've never drank it once. Imo teenagers will start drinking regardless if it's on a football top or not.

I think gambling is slightly different though I think.

I feel it has the opposite effect, I'd never dream of having a Strongbow!!!

[Austinho]

Betting company or not, Marathon Bet will go down as the most iconic sponsor in the clubs history. I’ll miss them when they’re gone. Would love to see a return of Carlsberg to soften the blow!

I wonder if Utilita will step up from being our ‘Official Energy Partner’ - they also sponsor Dundee United and it looks fairly smart on a kit.

[Mick O'Rourke]

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Guinness with the big harp logo? Come on, we'd love it

I too always thought that would look great.
As well as Harp Lager when that was popular here.

[Mick O'Rourke]

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7UP please😁

I had one of their t shirts years ago.
Only wore it on Derby Days.

Is there not a financial consultancy called "Money Spinner ! !!?

[NAE NOOKIE]

7up would be sponsorship nirvana …. one can only hope

As has been alluded to, the only serious money out there comes from alcohol or betting companies …. Aberdeen buck the trend amongst Scotland's top clubs, but that's because of their location I presume. All of the other clubs have sponsors who I highly doubt put up anything like the money Marathon Bet, 32 Red or Magners do.

My honest opinion is that shirt sponsorship by betting or alcohol firms has very little influence on whether or not kids, or adults for that matter, become alcoholic gambling addicts. As has been said many times why these companies advertise is to grab their share of already crowded markets, it has little or nothing to do with encouraging folk to actually drink or gamble … both pastimes which have been prevalent for centuries without blanket wall to wall advertising.

I've said it a few times when it comes to this subject …. What we need to do is think out of the box, a football team sponsored by a contraceptive company or even somebody like Tampax would be great advertising for the company involved because it would be so unusual …. just putting it out there

[Viva_Palmeiras]

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7up would be sponsorship nirvana …. one can only hope

As has been alluded to, the only serious money out there comes from alcohol or betting companies …. Aberdeen buck the trend amongst Scotland's top clubs, but that's because of their location I presume. All of the other clubs have sponsors who I highly doubt put up anything like the money Marathon Bet, 32 Red or Magners do.

My honest opinion is that shirt sponsorship by betting or alcohol firms has very little influence on whether or not kids, or adults for that matter, become alcoholic gambling addicts. As has been said many times why these companies advertise is to grab their share of already crowded markets, it has little or nothing to do with encouraging folk to actually drink or gamble … both pastimes which have been prevalent for centuries without blanket wall to wall advertising.

I've said it a few times when it comes to this subject …. What we need to do is think out of the box, a football team sponsored by a contraceptive company or even somebody like Tampax would be great advertising for the company involved because it would be so unusual …. just putting it out there

I guess the difference is the instant access to betting apps - the immediacy and reminders make it harder to switch off.

[ScottB]

I wouldn’t under estimate the effect sponsorship has. If these companies didn’t get a measurable return on it, they wouldn’t do it.

[Perd Hapley]

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I guess the difference is the instant access to betting apps - the immediacy and reminders make it harder to switch off.

I think this is true - but I would also add that online betting in particular has seen a massive explosion in popularity over the lost few years which looks set to increase - by all accounts it'll be a +£100 billion industry within the decade. You don't have to believe that having a shirt sponsorship directly increases the likelihood of folk gambling anyway to find it distasteful to have our community club profiting indirectly from it - promos and special odds for Hibs fans included. People are always going to gamble, but for me bookies are just so inherently unethical and exploitative that it embarrasses me to have our club so directly connected with one - sponsorships are agreements of mutual benefit and from that standpoint I don't really want our club lining the pockets of Marathon Bet's owners and shareholders no matter how well their PR team interacts with our fans (or how fondly I'll preserve my 15/16 top down the years). I make no apologies for Hibernian exceptionalism - we've blazed the trail often enough down the years (to the point of introducing shirt sponsors to top-flight British football in the first place) - and it would delight me to see our club take a stand once again and put ethics before profit. Opinions though eh

As an aside (and more to your point) I don't personally find the idea of a booze brand so offensive - maybe just because I grew up wearing Whyte & Mackay sponsors before I knew what a dram was, but also because I don't see the alcohol industry as being quite so inherently exploitative as the bookies. I do think there are moral questions involved in booze sponsorships but they don't have quite the same symbiotic relationship with the game as the bookies do and for me the problems start there.