I and other members of the Working Together group held our regular meeting at ER on Tuesday night to discuss merchandise in general but with a focus on the Scottish cup final and what is seen by many fans as a massive opportunity lost.
Before going into detail I think it is only right to say that at no stage during the meeting did any of the representatives from the club or the shop make any attempt to pass the blame on to others for the way things have gone. The general comment was it was their responsibility, the club appointed suppliers etc. and therefore the buck stops with them. It is also only fair to state that the frustration and anger we feel as fans is felt as strongly and maybe even more so by the officials there on Tuesday night.
So now to some detail;
There have been 31 lines of cup final stock on sale and more lines are on the way. I didn’t take the list of all the items which included posters, polo shirts, tee shirts etc. but was surprised it was as many as that. There have been in excess of 10,000 individual items purchased. We all know it could and should have been more. Interestingly Just Sport believe that in terms of the number of stock lines offered this is higher than other clubs have had with similar selling opportunities such as winning promotion.
The major problem has not been in the number of different lines of stock but getting stock in and maintaining it a level that meant the shop was always full. Some of this is down to underestimating demand for particular items. However this issue has not always been as a result of under ordering but because suppliers have not fulfilled orders in one pass. Perhaps easier to explain if I give as example of the difficulties experienced here the key ring that is on sale now at £10 and proving popular. The order for this was placed some time back, in fact I mentioned it the first post final merchandise update as something that was coming in. The key ring was only part of the order from that supplier who was also to supply the miniature cups and lapel badges. A smaller number of key rings than had been ordered arrived and were put on sale immediately. These are selling fast and will probably be gone by the weekend especially if folk continue to buy 6 or 7 at a time. If the shop holds them back until they receive the full order I join everyone else in moaning there is nothing in stock but if they put it in the shop and it sells out I moan that we didn't get enough and that nobody can tell me when it’s back in store.
Continuing on the bad news front the Lego bus is looking unlikely to arrive. When we reached the League Cup final the club were approached by a supplier to gauge interest. We immediately said yes but of course the result on the day meant the bus was not needed. When we won the Scottish we approached the supplier expecting a relatively straight forward process, bearing in mind the previous discussions, but it’s not materialised and currently doesn’t look likely. We are still trying to get the bus rolling again but we are not confident. A number of people have asked about it and I am sure it would be very popular but currently looking unlikely.
So now some better news. In addition to re-orders of the existing stock lines such as the embroidered bar scarf which was extremely popular the miniature cups are on the way and the rest of the key rings are also expected soon. There should be some glass wear coming in as well. The photo-book which will likely include previous rounds and comments from players is in the final stages of design. You may wonder why it’s not being printed or even in the shop by now but selecting the images would have been a heck of a task on it's own never mind getting quotes from key individuals who are no longer at Easter Road.
The DVD (No mention of Blue-ray and I forgot to ask, so apologies to the “BR” owners) will be launched in 2nd half of September. It will be double disk which will include the game (obviously) interviews with players and other individuals. This is what is taking up a fair bit of time but the production team are down south this week and next getting more interviews completed. There will be other bits and pieces on there too but probably better to buy it and see for yourself what’s all on there.
There are a few posters in the shop of different sizes but we are also looking to sort out a way for fans to be able to order photographs from the substantial library that the club has acquired rights to. It would be good though to get some feedback on whether you would look for framed prints or whether you would prefer to just get the photo and frame it yourself to match in with your existing décor?
There will be merchandise that’s not related to the cup win as well of course. Looking to get in items such as wallets to hold the season card and as our younger fans return to school soon the shops already stocked up with the usual must haves for going back.
Finally the adult home strip: The announcement from the club earlier in the week set out the position re the launch so there is no point in me repeating that. In the time I've been involved with the WT group and in particular with the work stream on merchandising I have never seen club officials so angry. They were obviously very careful not to say what they really wanted to say and to remain professional instead but they could not hide their frustration. As Twiglet mentioned in another thread, other clubs have also had similar problems with Northampton suffering more than most by the look of things and having to play in their away strip. I understand that to some degree we have been a victim of our own success. Nike have standard off the shelf kits and they have ones which the club have more say in the design of. As we sell a huge number of home strips we get to have a say in the design while the away strip is off the shelf so was available sooner.
Our next meeting will be in September when ideas for Christmas will be mulled over, any suggestions would as always be greatly appreciated. It would also be good to get 1 or 2 other people in the group to give us some fresh ideas so if you are interested in giving up a couple of hours every 6 to 8 weeks send me a pm.
Results 1 to 30 of 57
Thread: Update on cup final merchandise
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04-08-2016 09:56 PM #1
Update on cup final merchandise
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04-08-2016 10:05 PM #2
Thanks for the update mate. Really looking forward to the DVD. May be a silly question but is all of this going to be online for us fans "abroad"?
Scottish Cup Winners 2016 - The Immortals
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04-08-2016 10:09 PM #3
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Cheers for the update. I do think they're stretching it with the number of items they're claiming have been on sale though - a few key rings and a couple of tshirts are clearly allowing them to up the numbers.
There's no getting away from it that it's been a major disappointment and thousands of pounds have been lost because of it.
Any mention of which commentary team are going to be used for the DVD?
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04-08-2016 10:09 PM #4
It will be, it's one of the problems caused by the lack of quantity they are getting in. Put it online immediately it's gone before anyone can get it in the shop and vice versa.
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04-08-2016 10:14 PM #5This quote is hidden because you are ignoring this member. Show Quote
There was chat on the commentary with Sky and Hibs TV leading the debate. It's a double disk so maybe get the best of both ;-)
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04-08-2016 10:21 PM #6
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That's good - I've only got the BBC game on my planner just now and that **** McLeod made a right arse of the commentary for the goal. Wittering on about Stokes scoring a hat trick while Henderson was delivering.
I get angrier every time I watch it then as the ball hits the net I forget again.
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04-08-2016 10:46 PM #7This quote is hidden because you are ignoring this member. Show Quote
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04-08-2016 11:34 PM #8This quote is hidden because you are ignoring this member. Show Quote
Tit
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05-08-2016 01:26 AM #9
We waited for 114 years for the cup. Looks like it could be the same for the merchandise.
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05-08-2016 06:23 AM #10
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05-08-2016 06:48 AM #12This quote is hidden because you are ignoring this member. Show Quote
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05-08-2016 06:48 AM #13
Not been able to read that past the bad news about the Lego bus. I WANT MY BUS!!!!!
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05-08-2016 06:50 AM #14
Wouldnt surprise me if the stuff had well done Hibs, Scottish cup winners 1902.
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05-08-2016 06:52 AM #15
Meeting in September to discuss Christmas merchandise? Don't get your hopes up for a full stocking kids!
Probably be better discussing league winning merchandise - might give them time to get it sorted out
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05-08-2016 07:03 AM #16This quote is hidden because you are ignoring this member. Show Quote
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05-08-2016 07:23 AM #17
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05-08-2016 07:23 AM #18
Great update, much appreciated.
I think a green or black version of the nike cup winners polo shirt would be good, possibly with embroidered lettering rather than stuck on.
Was there any mention on the normal nike training/apparel range, did they say when more lines would be available?
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05-08-2016 07:47 AM #19
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05-08-2016 07:55 AM #20
Nice update, but seriously "underestimating demand"??!!
It's been 114 years, and god knows it could be another 114 years before it happens again.
The demand from fans is more or less insatiable, and certainly is nowhere near being sated. Which divvy "underestimated" this particular wave, tsunami if you will, of demand?
Cup Final memorabilia of all shapes and sizes should have been bought in bulk, not drip, drip, drip as has happened. I appreciate there are probably various reasons why this hasn't/couldn't have happened as we would all wish, but underestimating demand should never have been one of them.
The probability of the club being left with "Hibernian FC - Scottish Cup Winners 2016" stock gathering dust on a backroom shelf somewhere was/is absolutely miniscule (although now higher than it was I'd say, given the time that has elapsed)
A shambles, all things considered.
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05-08-2016 08:13 AM #21This quote is hidden because you are ignoring this member. Show Quote
...and Hibs!!!!
Edit. Thanks for the update AHLast edited by Topographic Hibby; 05-08-2016 at 08:14 AM. Reason: Thank AH
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05-08-2016 08:19 AM #22
We waited 114 years to win the thing I can wait a few weeks for my DVD
Far rather it was done properly than rushed out.
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05-08-2016 09:23 AM #23
Good update. I await the further Cup Final T-shirts that are on the way. Wanted to see ones that had 'Scottish Cup Champions' in proper big writing on the front and with good images from the day. I feel they would sell like hot cakes. Good to know all hope is not lost and that other stuff is on the way.
Truly has been a shambles though. As others have said, 114 years and we finally did it, what were they thinking releasing things in drips and drabs?!
Very much looking forward to the DVD. Hopefully a nice pre order will be available for a prompt delivery to those of us living in California ;)
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05-08-2016 09:33 AM #24
Is it really that hard to get:
Good photos (framed or not)
A bluray (this format is no longer new FFS)
Some decent COTTON polo shirts with an embroidered badge and Scottish Cup winners 2016 underneath
Some decent t-shirts
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05-08-2016 09:45 AM #25This quote is hidden because you are ignoring this member. Show Quote
😬
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05-08-2016 10:40 AM #26This quote is hidden because you are ignoring this member. Show Quote
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05-08-2016 10:55 AM #27
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Really hope there is a Blu-Ray. This isn't new technology blu-rays have been out for nearly 10 years now! With Sky and BBC broadcasting everything HD now I would have thought this would have been a no brainer!!
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05-08-2016 11:14 AM #28
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05-08-2016 11:18 AM #29
BBC commentary was far superior to the biased Sky commentary. Referring to Kenny Miller as just "Kenny" at times and the "disgraceful behaviour' line followed by Neil McCann afterwards looking gutted and only talking about the big bad Hibs fans.
Do you think your security can keep you in purity, you will not shake us off above or below. Scottish friction, Scottish fiction
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05-08-2016 11:20 AM #30This quote is hidden because you are ignoring this member. Show Quote
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