Season Ticket Campaign

[Mikeystewart]

Curious to know how the New Season Ticket campaign has effected sales

[Viva_Palmeiras]

Come back in august...

[Mikeystewart]

This quote is hidden because you are ignoring this member. Show Quote

Come back in august...

I think a campaign like this is more likely to show a difference in sales early on rather than 5 months time when everyone has forgotten about it and the effect positive or negative has worn off.

In saying that I'm not an expert in marketing, just my opinion.

[Bobby's Cinema]

This quote is hidden because you are ignoring this member. Show Quote

Come back in august...

I thought the idea was not bad but I'm not sure it does enough to convince people on the back of what's gone before that now is when we will kick on.

Too cynical to really take anything from it. Still undecided

[hibs4thecup1988]

I won't be renewing ATM. However my wages are mostly bonus based so if I have a good month this month I may get one in May

[hibseleven]

renewed yesterday. The guys I go with were always gonna renew so it was a no-brainer.

[Beefster]

I think the campaign is tired guff. No new ideas whatsoever and does nothing to try to mitigate the expected plunge in ST numbers.

I am renewing regardless.

[CraigHibee]

i was renewing anyway, i think its a good campaign though and i'd like to see more folk buying into it

[lucky]

Renewed already

[Saorsa]

This quote is hidden because you are ignoring this member. Show Quote

Curious to know how the New Season Ticket campaign has effected sales

Wasted on me I'm afraid, fancy advertising or cheesy slogans will have nae influence on any decision I make.

[Billy Whizz]

Hope its better than last years one. They were supposed to go on your, ended up giving flyers at the Kirkgate centre!

[FranckSuzy]

This quote is hidden because you are ignoring this member. Show Quote

Curious to know how the New Season Ticket campaign has effected sales

Voted and it's bought, not baught, by the way

[Mikeystewart]

This quote is hidden because you are ignoring this member. Show Quote

Voted and it's bought, not baught, by the way

Good Spot - Neber bean nown fore maye guud speling

[khib70]

This quote is hidden because you are ignoring this member. Show Quote

I think the campaign is tired guff. No new ideas whatsoever and does nothing to try to mitigate the expected plunge in ST numbers.

I am renewing regardless.

This

[Gatecrasher]

Liked it, I'll be signing up for :tbgwa: Tomorrow.

[Ronniekirk]

This quote is hidden because you are ignoring this member. Show Quote

Curious to know how the New Season Ticket campaign has effected sales

Money down the drain if you ask me .Didn't like the army theme ,but was brought up on an Army Barracks and didn't like anything it stood for so that was a factor .However I am getting one as I do believe this is the right management team to turn things around .Now is not the time to Desert the Army ,Your Team Needs You .To continue with Army theme the Pitch looks like something from the First World War Trenches .See I might hate the Theme but it gets to you Maybe they are Subliminally Brainwashing Us .

[Mr Grieves]

The campaign is cringey IMO

[oregonhibby]

I think the campaign is typically inventive by John Nicol. Everything is about in place for the campaign ahead, some more troops required on the field of battle and support from the fans. Like the morse code.

The only thing not inventive is the pricing strategy but that is hardly down to the designer.

It will have an impact now, diminish by the end of the season - especially if performances are poor - but pick up again ahead of the new season. The hard core will renew, the regulars eventually then the undecideds will decide at the last minute. As a marketing campaign it probably lacks something to grab those who might but don't.

[lyonhibs]

Terrible campaign. Could have - in fact probably was - knocked out in 2 days by a 1st year uni student.

That said, turgid pish on the pitch is what will hit ST sales the most IMO

[green.and.white]

This quote is hidden because you are ignoring this member. Show Quote

The campaign is cringey IMO

Agreed

[Bishop Hibee]

I intend to sign up although trying to get on the iMac in my house to do so is nigh on impossible!

The campaign is based on a chant apparently. Maybe it would have more success if "the Hibs are having a party, the Hearts are going down/bust" was being used.

[green&left]

Cringey as **** IMO. Do hashtags #TBGAWA and camouflage paper really make people renew? A white sheet of A4 paper with some prices would suffice.

[semaj64]

will be renewing when I get paid later in the month

[Pete]

The army thing is just a laugh and isn't meant to help you decide wether to renew or not.

FFS, lighten up people. :

[Ronniekirk]

This quote is hidden because you are ignoring this member. Show Quote

I think the campaign is typically inventive by John Nicol. Everything is about in place for the campaign ahead, some more troops required on the field of battle and support from the fans. Like the morse code.

The only thing not inventive is the pricing strategy but that is hardly down to the designer.

It will have an impact now, diminish by the end of the season - especially if performances are poor - but pick up again ahead of the new season. The hard core will renew, the regulars eventually then the undecideds will decide at the last minute. As a marketing campaign it probably lacks something to grab those who might but don't.

So does that not mean the money spent on it and in producing the product to drop through our letter boxes isn't money well spent as it's not attracting any extra revenue

[oregonhibby]

I think it is money well spent. John works for the Club so that is sunk cost and I know they have a good print cost. Marketing of any type creates discussion, hence this thread, it may sway people who may otherwise not based on the underlying message.


If we have a hard core of say, 8k, and we have achieved 11.5k peak then that is worth going after. Most will depend on what is happening on the park but marketing will help along the way.

The quality also says something about your Club and the offer they are making. Yes the hardcore need only a white sheet of paper or an invoice but others need tempted.

The campaign will attract some and annoy others but at least it gets them talking and thinking.

What I find lacking is some invention in the differing offers. Look at Houston in the MLS to see some variety and price points and combination of offers from sponsors.

For me a 3/4 season would be good given the number of game changes that happen. As we speak I lose out having a season and it is not worth renewing.

Just a vuew

[MSK]

This quote is hidden because you are ignoring this member. Show Quote

I think the campaign is typically inventive by John Nicol. Everything is about in place for the campaign ahead, some more troops required on the field of battle and support from the fans. Like the morse code.

The only thing not inventive is the pricing strategy but that is hardly down to the designer.

It will have an impact now, diminish by the end of the season - especially if performances are poor - but pick up again ahead of the new season. The hard core will renew, the regulars eventually then the undecideds will decide at the last minute. As a marketing campaign it probably lacks something to grab those who might but don't.

[FranckSuzy]

This quote is hidden because you are ignoring this member. Show Quote

I think the campaign is typically inventive by John Nicol. Everything is about in place for the campaign ahead, some more troops required on the field of battle and support from the fans. Like the morse code.

The only thing not inventive is the pricing strategy but that is hardly down to the designer.

It will have an impact now, diminish by the end of the season - especially if performances are poor - but pick up again ahead of the new season. The hard core will renew, the regulars eventually then the undecideds will decide at the last minute. As a marketing campaign it probably lacks something to grab those who might but don't.

This quote is hidden because you are ignoring this member. Show Quote

The army thing is just a laugh and isn't meant to help you decide wether to renew or not.

FFS, lighten up people. :

It really seems that Hibs are damned if they do and damned if they don't by some

[Keith_M]

Can't be bothered reading through all the comments so..... has anyone mentioned Chickens, Eggs or Elephants in Rooms yet?

[oregonhibby]

This quote is hidden because you are ignoring this member. Show Quote

Can't be bothered reading through all the comments so..... has anyone mentioned Chickens, Eggs or Elephants in Rooms yet?

Na but ever decreasing circles are prominent