http://www.oufc.co.uk/news/article/0...-7-604306.aspx
I went to an Oxford game once when I was living down there and so get bombarded with pish from them all the time. However, this one caught my eye. I'm no believer in these "just make all the tickets £5/£10" but I do feel that Hibs should be looking at more creative ways of bringing down the per game cost for folk who can go most of the time, but family/work commitments/bonkers KO times mean that they will miss more than a match or 2 a season, at which point a ST/HST becomes uneconomical (cue Uberfans saying "I buy a ST every season come hell or highwater, and never get my money's worth", which is fair enough if we don't want our average attendance to get much above 10-11,000)
Something like the scheme that Oxford are running (smaller club, yes, but I would imagine their average % stadium full figure isn't that much different from our own) or a sort of credit card system where you had to load a minimum of - say - £200 on before the start of the season, but then got a - again, hypothetical - £3/ticket reduction for home games bought with that card.
Limiting it to ST, HST (and yes, I know there are great deals for 65+, families, Hibs kids etc which is laudable, but for all the game has advanced over the years, a large chunk of our support remains "the working (wo)man") and walk-up tickets is - IMO - too rigid and a sign that a lot of clubs in the SPL haven't reacted with the changing economic landscape we find ourselves in.
Results 1 to 13 of 13
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17-01-2013 02:13 PM #1
Flexible ticket option, the type of which Hibs should investigate. Yay or nay?
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17-01-2013 02:18 PM #2
I'd definitely have one of those depending on how many games you'd need to buy up front. That said, I'd prefer we had a system where you pay £20-£30 for a membership card and then get every home league game for maybe £20 a game or something along those lines.
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17-01-2013 02:43 PM #3
I would like to see a flexible option, where you pay a fixed amount for the whole season for about 8 - 10 games say. You don't have a regular seat, but this ticket would guarantee entry to any game of your choosing when you could make it. Not consecutive home games, or this would just be like the half season option we already have. All you would need to do is pre-book a ticket to the games you can make. If you don't make your complete allocation of games then it's money in the bank for the club anyway.
Just my thoughts?
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17-01-2013 02:51 PM #4
It's an idea with merit but how would you price it to make it attractive enough for people to pay up front without diluting the value of a full price season ticket even further? The average price paid for a season ticket at ER can't be much more than the OP's proposed £200 up front fee given the deals kids, students and OAP's get so they are hardly likely to be tempted either. I guess it would work if there was a very high take up allowing the club to reduce the price of season tickets at the same time.
Every gimmick hungry yob,
Digging gold from rock and roll
Grabs the mic to tell us,
He'll die before he's sold.
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17-01-2013 03:08 PM #5This quote is hidden because you are ignoring this member. Show Quote
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17-01-2013 03:42 PM #6This quote is hidden because you are ignoring this member. Show Quote
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17-01-2013 03:46 PM #7
A smart card system is definitely the way to go as it offers the punter additional flexibility.
The fan would have the ability to load as much money as he or show can afford on to their individual cards and in addition to match tickets, the card could be used to facilitate purchases from the Club shop. Let's say the fan decided to put £200 on to the card then that would entitle him/her to say 8 leagues games x £22 = £176) leaving a balance of £24 to be spent in the Club shop or as they see fit. The facility to "top up" the balance should be available at any time and unspent balances could be carried forward from one season to the next.
Go for it Hibs - you know it makes sense!Last edited by Golden Bear; 17-01-2013 at 04:43 PM.
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17-01-2013 04:24 PM #8This quote is hidden because you are ignoring this member. Show QuoteEvery gimmick hungry yob,
Digging gold from rock and roll
Grabs the mic to tell us,
He'll die before he's sold.
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17-01-2013 04:40 PM #9This quote is hidden because you are ignoring this member. Show Quote
I would suggest something along the lines of the club membership. i.e cost is £100 then each cat b ticket priced at say £18 * 14 games = £252 and cat a games 4 * £20 = £80. This would give a total cost of £432. Of course you dont need to go to all home games you could choose maybe 7 cat b and 4 cat a. It doesn't really matter. The point would be that you have club membership giving you all the benefits it currently has and access to cheaper home tickets. A win win for Hibs and the fan
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17-01-2013 06:02 PM #10This quote is hidden because you are ignoring this member. Show Quote
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17-01-2013 06:45 PM #11
Some tremendous ideas here. Hope Rods looking in . Some people want to get a season ticket but know that they will not be able to manage ALL games that year, midweek,family commitments etc.
Various STs should be available 6, 8, 10 and 12 for example, after all we have the capacity to make something like this work without affecting sales for people just walking up on the day.
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17-01-2013 07:38 PM #12
downside is someone like me who has a ST but actually attends about 15 games could get all the benefits I do now for less and lose nothing - but Hibs would.
Any take up of such schemes would have to make up losses from many like me...
I do think the way football is 'sold' needs to and will change. I think we need to get away from the idea of what we pay being directly related to number of matches we goto.....while this might instantly seem an odd idea to most...
Think about other things we all pay for regularly - gym membership / mobile phone contracts / Sky / breakdown cover etc etc . ... we pay monthly by Direct Debit for most - and how much we pay rarely is affected by how much we use...we want the service / access etc and stop thinking about the monthly payment..
This works for the service seller as they get regular income that is in advance of goods or service being used mostly...
Hibs could have Gold / Silver / Bronze memberships paid by DD monthly (all 12 months - no interest etc) with no renewal - just revolving permanent membership. £30 per month would be equivalent to my ST - this would allow lower cost membership so all could feel part of the 'family' an get service / access appropriate to cost of membership.
This would involve a big change in cash flow for club as currently they get 4000 + shelling out full year in May which is our working capital (club has no overdraft facility).....But I think it could work and change the relationship we have with OUR club...
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17-01-2013 08:17 PM #13This quote is hidden because you are ignoring this member. Show Quote
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