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  1. #1
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    How much do hibs influence you...

    Hi, I'm a uni student doing a essay on how groups in your life influence your purchase behaviour. I've had an ST for a number of years and decided to do the essay on hibs as i think they probably influence me in more than just obvious ways such as buying strips, pies at games (do you normally eat pies when not at the football?), using bookies at easter road etc. Things like buying green clothes, using a taxi comapny that sponser hibs etc show how hibs influence me even when i'm not at the football. So I was hoping to do a wee survey and get some views from other fans.

    If you could answer these three questions would be great, cheers!

    1)In general how much does the fact that a firm sponser Hibs enter your buying decisions when shopping for products?

    2)Do you avoid brands/colours that you associate with opposition teams?

    3)Are there any other ways Hibs affect your consumer purchasing behaviour?..

    If you have any other thoughts on the idea feel free to share them :-)

    Cheers for your help in advance


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  3. #2
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    Quote Originally Posted by hibee_15 View Post
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    Hi, I'm a uni student doing a essay on how groups in your life influence your purchase behaviour. I've had an ST for a number of years and decided to do the essay on hibs as i think they probably influence me in more than just obvious ways such as buying strips, pies at games (do you normally eat pies when not at the football?), using bookies at easter road etc. Things like buying green clothes, using a taxi comapny that sponser hibs etc show how hibs influence me even when i'm not at the football. So I was hoping to do a wee survey and get some views from other fans.

    If you could answer these three questions would be great, cheers!

    1)In general how much does the fact that a firm sponser Hibs enter your buying decisions when shopping for products?

    2)Do you avoid brands/colours that you associate with opposition teams?

    3)Are there any other ways Hibs affect your consumer purchasing behaviour?..

    If you have any other thoughts on the idea feel free to share them :-)

    Cheers for your help in advance
    Has someone had a word with you about your research methods?

  4. #3
    @hibs.net private member easty's Avatar
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    I got a puppy 3 weeks ago, I called her Cabbage. Hibs clearly influenced that.

  5. #4
    Testimonial Due KingFranck's Avatar
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    I've never owned anything maroon except my first car a rust bucket ford escort but never owned maroon clothes of any sort and avoided buying anything that sponsored Hearts Huns or Celtic eg mcewans lager and never owned a Mita photocopier cos they sponsored the jambos!

  6. #5
    @hibs.net private member Bristolhibby's Avatar
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    My first son is called Hamish Ian Bryce.

    H.I.B.

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  7. #6
    Happy to help!


    1)In general how much does the fact that a firm sponser Hibs enter your buying decisions when shopping for products?

    Hmmm at the moment not at all, as I'm not looking to sell a house! I do drink Carlsberg, I guess our previous association could be a factor. Don't really buy sports clothing outside of stuff for the gym, not needed anything since we signed up with Puma, but I would be more likely to consider them now.


    2)Do you avoid brands/colours that you associate with opposition teams?
    Not really no, doesn't bother me in the slightest. Don't have anything maroon as I don't like the colour! That it is Hearts colour is of little consequence to me though.

    3)Are there any other ways Hibs affect your consumer purchasing behaviour?..
    I guess the whole 'only eating pies at the football' thing comes into play. Nothing much beyond that though.


    Hope that's of some use.

  8. #7
    First Team Breakthrough Ernie Cobra's Avatar
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    could never wear or buy anything maroon, would never wear red white and blue, would never drink or buy strongbow..(still and forever more) my favourite no: is 07. favourite colour is green

    cant think of anything else but my wife would tell you that every decision i make is based around hibs.....she drew the line at me calling one of our daughter hibernia, and the other daughters middke names being stanton sauzee

  9. #8
    @hibs.net private member Jack's Avatar
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    1) In general how much does the fact that a firm sponsor Hibs enter your buying decisions when shopping for products?

    I would chose them over a firm sponsoring a rival club but there would be a lot to consider before that. Like best or better value from other firms.

    2) Do you avoid brands/colour’s that you associate with opposition teams?


    I don't drink Strongbow and I no longer drink Tennents. A major loss to both companies

    3) Are there any other ways Hibs affect your consumer purchasing behavior?..


    Don't think so.

    If you have any other thoughts on the idea feel free to share them :-)


    IMO its about brand awareness and encouraging people to shift to that brand not a product. It wouldn’t matter what bookies sponsored which club I wouldn’t gamble, nor would I start drinking or smoking if Hibs had Smirnoff or Superkings emblazoned across their tops.
    Space to let

  10. #9
    First Team Breakthrough
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    1) No

    2) No, not really ('though I vaguely remember avoiding particular Old Firm-sponsored lagers in the 1980s. However, I'm a lot older now and have realised that they taste crap anyway so it's not an issue)

    3) No

    Supporting Hibs (or any team) affects your behaviour - that's why I'm typing this nonsense rather than doing something more useful with my evening. But I don't think it impacts greatly on consumer decisions unless you're fundamentally a bit sad.

    By the way, the earlier comment about your research methods is spot on.....

  11. #10
    Left by mutual consent! Phil D. Rolls's Avatar
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    Quote Originally Posted by hibee_15 View Post
    This quote is hidden because you are ignoring this member. Show Quote
    Hi, I'm a uni student doing a essay on how groups in your life influence your purchase behaviour. I've had an ST for a number of years and decided to do the essay on hibs as i think they probably influence me in more than just obvious ways such as buying strips, pies at games (do you normally eat pies when not at the football?), using bookies at easter road etc. Things like buying green clothes, using a taxi comapny that sponser hibs etc show how hibs influence me even when i'm not at the football. So I was hoping to do a wee survey and get some views from other fans.

    If you could answer these three questions would be great, cheers!

    1)In general how much does the fact that a firm sponser Hibs enter your buying decisions when shopping for products?

    2)Do you avoid brands/colours that you associate with opposition teams?

    3)Are there any other ways Hibs affect your consumer purchasing behaviour?..

    If you have any other thoughts on the idea feel free to share them :-)

    Cheers for your help in advance
    1) In general, no. I have never bought double glazing, and am not daft enough to think that just because shysters sponsor Hibs that they will act any more ethically (you know who you are).

    2) Only maroon, although it can get awkward when it comes to getting a bus.

    3) Hibs often drive me to seek out the products of my local drug dealer.

  12. #11
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    1)In general how much does the fact that a firm sponser Hibs enter your buying decisions when shopping for products?

    If I was going to buy a product or service which which I had no experience of any particular brand, I'd buy the one that sponsors Hibs just because I know it (as long as it wasn't too pricey). I.e. when we were sponsored by whyte and mackay, i chose that as my first whisky as I had no experience of which whisky was good or not. However when our shirt sponsor was Le Coq Sportif, I bought Nike and Adidas over them because I had experience over buying them.

    2)Do you avoid brands/colours that you associate with opposition teams?

    Definetly, I have never bought anything maroon.

    3)Are there any other ways Hibs affect your consumer purchasing behaviour?..

    Have quite a lot of Green clothes and trainers now I think about it, non are blue or red.

  13. #12
    Quote Originally Posted by steakbake View Post
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    Has someone had a word with you about your research methods?
    In his defence, it is just an essay he's doing so I assume the methodology isn't that important!

    As for the OP, answer to all three is 'no'. Hibs' sponsors have no effect on my purchases, I don't avoid any colours or brands (although I refuse to drink pish so nae luck Carling, Tennents and Strongbow) and Hibs don't affect purchases outside of football stuff in any other way.

  14. #13
    Coaching Staff heretoday's Avatar
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    My car is maroon so I don't care if it gets vandalised.

    I used to have a lucky maroon pair of underpants. Hibs won the Skol Cup because of them.

    I don't like West ham, Burnley, Villa etc. Yup....maroon.

  15. #14
    Testimonial Due weonlywon6-2's Avatar
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    happy to help

    i do not and will not ever own anything maroon. hate the colour !

    my house number is 7, the reg plate on my wifes car is 07,my favourite number,well you guessed it !

    mf first waltz at my wedding was sunshine on leith and we all wore the hibs tartan

    when buying clothes i do tend to lean towards a green colour if it fits the bill.

    my caravan has green stipes and interior

    and my grass is green also !!

  16. #15
    If you could answer these three questions would be great, cheers!

    1)In general how much does the fact that a firm sponser Hibs enter your buying decisions when shopping for products?

    none whatsover

    2)Do you avoid brands/colours that you associate with opposition teams?

    yes nothing maroon

    3)Are there any other ways Hibs affect your consumer purchasing behaviour?..

    i always buy stuff from the shop at ER. Even stuff I can get elsewhere like pens etc

    If you have any other thoughts on the idea feel free to share them :-)

  17. #16
    @hibs.net private member erin go bragh's Avatar
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    1st 1 / not really
    2nd 1/ never have or will drink strongbow /never wear maroon/pink.[did drink skol lager for a few months after our cup win 91] pretty ganting but loved singing" skol skol skol skol skol skol skol skol skol "
    and have forgot what the 3rd point was ?
    ggtth

  18. #17
    Coaching Staff Gatecrasher's Avatar
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    Quote Originally Posted by hibee_15 View Post
    This quote is hidden because you are ignoring this member. Show Quote
    Hi, I'm a uni student doing a essay on how groups in your life influence your purchase behaviour. I've had an ST for a number of years and decided to do the essay on hibs as i think they probably influence me in more than just obvious ways such as buying strips, pies at games (do you normally eat pies when not at the football?), using bookies at easter road etc. Things like buying green clothes, using a taxi comapny that sponser hibs etc show how hibs influence me even when i'm not at the football. So I was hoping to do a wee survey and get some views from other fans.

    If you could answer these three questions would be great, cheers!

    1)In general how much does the fact that a firm sponser Hibs enter your buying decisions when shopping for products? Depends what the product, but Carlsberg and whyte and mackay were more often bought when they sponsered hibs

    2)Do you avoid brands/colours that you associate with opposition teams? yes

    3)Are there any other ways Hibs affect your consumer purchasing behaviour?.. i buy more green clothes than any other colour

    If you have any other thoughts on the idea feel free to share them :-)

    Cheers for your help in advance
    in the grand scheme of thing it doesnt affect me that much but there are loads of thing i own that hibs affected, the green iphone cover, green tops, and green and white trainers

  19. #18
    Testimonial Due HibeeEmma's Avatar
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    Quote Originally Posted by hibee_15 View Post
    This quote is hidden because you are ignoring this member. Show Quote
    Hi, I'm a uni student doing a essay on how groups in your life influence your purchase behaviour. I've had an ST for a number of years and decided to do the essay on hibs as i think they probably influence me in more than just obvious ways such as buying strips, pies at games (do you normally eat pies when not at the football?), using bookies at easter road etc. Things like buying green clothes, using a taxi comapny that sponser hibs etc show how hibs influence me even when i'm not at the football. So I was hoping to do a wee survey and get some views from other fans.

    If you could answer these three questions would be great, cheers!

    1)In general how much does the fact that a firm sponser Hibs enter your buying decisions when shopping for products?

    2)Do you avoid brands/colours that you associate with opposition teams?

    3)Are there any other ways Hibs affect your consumer purchasing behaviour?..

    If you have any other thoughts on the idea feel free to share them :-)

    Cheers for your help in advance
    One part which would be interesting to look at which there has been a lot of literature produced on is the comparison between football and religion.
    The aspects of religion which compare to the committment of football fans

  20. #19
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    I only eat the green penguins

  21. #20
    @hibs.net private member Tricla's Avatar
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    Quote Originally Posted by 65bd View Post
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    I only eat the green penguins

  22. #21
    @hibs.net private member Viva_Palmeiras's Avatar
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    "Think not how the hibs can influence you but how you can influence the hibs"
    What Kennedy really said...

  23. #22
    @hibs.net private member
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    Not at all...although my new born son Victor may be different

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