If you had a company that was putting a large amount of money into the club would you not want a big build up?
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Sure we had the same build up to the Arsenal Friendly and the Brighton link up folk should be wise to this by now. Gave me a laugh anyway most of the replies on social media are in good humour not seen any personal abuse of hibs staff.
Aye, let’s alienate fans with a weird social media output and then reduce our income further by telling folk that give Hibs a fair chunk of their hard earned cash to stop doing so and once we’re back in the ground folk will moan about the lack of atmosphere and how empty it is.
I’m not condoning personal abuse in any way but the reaction on here is way beyond reasonable, the number of posts on twitter that cross the line I’ve probably seen single digits of, the vast majority of comments echo how I and many other fans feel, we’re pissed off at the way we bottled a cup final and the way our twitter account has been behaving since is like they’re trying to rile our own support up further.
By all means, this news is good news, the video is brilliant, tell us the news, post the video but a “ANNOUNCEMENT AT 2PM” post hours ago, getting everyone excited it’s a signing or even a kit and then announcing that is shocking patter.
I’m not asking for anyone to lose their job but it’s really not hard to educate the person/people responsible for the account how to manage it properly.
I think you can do that without winding up the fans though.
The tweet was designed to get people excited about something that was never going to excite the fans.
I think now there’s a negative surrounding the sponsorship announcement when it should have been a positive thing.
It was poorly communicated in my opinion as the original tweet made it seem like it was going to be perhaps a new signing.
It's not worth people getting their knickers in a twist over it though.
Theres nothing wrong with it but it just feels like there is no really understanding of the support in that situation. It seemed to be teased to be something along the lines of a signing and it just becomes a bit of an anti climax.
I'd want the news to be seen as a positive.
Now the social media reaction is predominantly one that says 'what a letdown'. That won't be reflective of the overall feeling of course but it's a part of it. As I said had they released what is a great little video, announced a new sponsor and stated it was a significant investment in the club it would have seen a reaction that was almost universally positive. Instead we had people speculating about contract extensions or big name signings so the reaction is less favourable. Do we need or want a 2 hour build up to the news that a sponsor is moving from one part of the strip to another? I think it's just another misreading of the crowd on Twitter, sometimes people in football don't think about things the same way fans do and it shows.
I suppose the flip side is when Hibs actually have some exciting news to share (exciting as in exciting from a football perspective rather than good business news that is) then people will be expecting another damp squib so will be taken by surprise. Maybe that's the plan.
The ‘teaser’ was pretty obviously not going to be about a signing or a strip launch. Suspected it was a sponsor.
I think on this one people only have themselves to blame if they read any more into it than that.
So the choice is between having ***** communications or no communications at all?
If I was utilita I'd be disappointed in the way Hibs handled the announcement. Its taken what should have been a positive thing and unnecessarily baited the fans into thinking it was something bigger than it was, ending up in bad exposure.
Its hardly the end of the world and I disagree with the lynch mob on twitter but it should have been obvious what the reaction would be. 99% of people who seen the original post about a 2pm announcement would have been disappointed (whether they vocalise it online or not)
I think you’re giving the average fan too much credit.
What you’ve described is probably how fans should react however I think everybody will have known a tweet like that would generate more excitement and lead to greater expectations than a sponsor moving from the back of the shirt to the front.
I think the element of knowing your audience was missed by the club there.
Anyway, I’m just relieved I was wrong snd it wasn’t a mew contract for Jack Ross 😉 😂
I’m just seeing the club delivering good news as promised. I feel a bit left out of things though. What am I doing wrong? :greengrin
if it was a signing I wonder if it would’ve maybe influenced any further early bird renewals before the deadline
Honestly, I can't ever remember a time where so many Hibs supporters behaved like obnoxious wee brats.
People are moaning about everything but expect Ron & sponsors to plough in dosh regardless.
It reminds me of Kevin & Perry on Harry Enfield's show but without the humour.
Horrible!
There was no need for the build up, it could've been announced on it's own as a nice surprise and would've been seen as a positive.
It still is positive news and will pump some more cash into the club, but when you hype up the fans like that most are going to expect new signings/contracts or kit reveal.
Unfortunately the media team are out of touch with the fanbase atm and there's a real lack of understanding.
Have to disagree, as I said before the announcement would've been better received as a surprise tweet, building up expectations and getting the fans excited for a shirt sponsor that was already on the back of the top was always going to be underwhelming.
That said i'm not annoyed about it but should be seen as a learning curve for the current media team