Originally Posted by
Bajillions
If they acknowledge that then it gives them considerably less to write/talk about. They can get far more value out of pontificating about Hearts survival. By keeping the frozen assets quiet for the time being it lets the uninformed public think they are getting an unfolding story when in reality nothing has changed for days/weeks. A good journalist will ration his exclusive content across as long a period.
An editor once said to me "A story is like an elastic band, you stretch as far as you can, taking it slowly. Once it snaps and nobody is interested any more you move on to the next elastic band as quickly as possible"