I think people would soon forget about the name change if it meant we could bring in a better quality of player and saw success on the park because of it.
Doesn’t bother me in the slightest what it’s called.
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It's fair to say that anyone willing to put the best part of £7million into buying a business 5000 miles away is unusual.Especially in an industry not renowned for anything other than providing grief and pain for owners.It seems he has been a clever business man in spotting a market for televised soccer to Spanish speakers thereby providing a marketing/advertising medium for businesses also wanting into that area.So he has his head screwed on and was able to progress and make a success of community banking.Like everyone else I haven't a scooby as what he wants to do but my guess is that it involves the European League development.
Is archie paton based in edinburgh or does he come over the same time as the owner? (Is he even american?)
You're right that we would soon forget about it if it led to direct success on the park, no doubt. I just don't want Hibs to sell the naming rights for an amount that doesn't make a real impact.
Personally wouldn't want to hear our home referred to as the Global Energy Stadium or Tony Macaroni Arena for the sake of a couple hundred K.
That's despite Spagettihad being a work of genius.
I think it's 50% of Californian residents have Spanish as their first language-a huge market.So the channel he set up was very popular.
As far as a new stadium name I don't know anyone that calls Murrayfield by its new name of BT Murrayfield but it was worth about £40million to the SRU.
The value of naming rights reflect the fact a lot of fans refuse to use the commercial name.
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Could play a we game with various stadium names
Chocolate company’s have 2 peak periods, Xmas and Easter. So for starters
Cadbury’s Easter Rd Stadium😄
Whoever came up with that name deserves an award.
As for naming, my preferred option used to be Hibernian Insurance, but they sadly changed their name (to Aviva Ireland, I think).
I think Hibs should consider putting a sponsor's name of the roof of the East Stand, given it's visibility from passing planes.
A pal once said he would only accept it if apple took over the naming rights for Ibrox. He’s a hun ofc, iBrox was his suggestion. Genius actually.
But anyway it made me think what company would work with us, without having to change the name.
And for some reason I kept coming back to Cadburys. For the reasons you state above.
If the puns are starting it's usually a sign of the thread has run its course.
Not sure about chocolate, Rowntrees used to be called Duncan’s! 😬