As far as companies house is concerned they are a new company/club. However, the Green spiv bought their history along with other assets for 5.5 million. Still see it as wrong for them to have the stars above the badge on their shirts.
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I quite enjoy the fact that we were the first British team of such standing at the time that we were invited to take part in the European Cup and were the first to get to the semi's great quiz question and nobody down here ever knows the answer.
As for the rangers, if they want to have 2 silver stars to mark their 2 major titles so far its up to them but its a bit tacky, they were playing part timers in the 3rd and 2nd divisions and with the money they are still spending it would have been a surprise if they hadn't walked those leagues. Maybe they should have gone for more modest tick on their shirts or perhaps a C- "could do better" ?
There is no official FIFA or UEFA rules about stars .... but perhaps there should be.
IMO these should only be worn to signify European trophies won, which means Celtic are entitled to theirs, as are Aberdeen and as were the now defunct Rangers. Anything else is just affectation.
Having said that I think every club who participated in the first ever European cup should be entitled to a special gold star :greengrin
Or any club who has been champion of the world :greengrin :greengrin
They can do whatever they like, it's all just branding anyway and as others like CWG have said Rangers as a brand haven't changed one iota, a different company operates the club now, that's all.
Note how our players reacted when the full time whistle went at Ibrox and we had won 3-1. They wouldn't have behaved like that had it been Alloa or Cowdenbeath, they did so because it was Rangers and all that means.
The one hun I am related to gets fair annoyed when I refer to them as the now defunct Glasgow rangers or the team formerly known as Glasgow rangers, for that reason alone I prefer these long winded descriptions. Elsewhere the rangers is fine, especially if it all goes pear shaped again as we can call the new entity the the rangers.
I don't agree that you can buy history. A company - plc, Ltd. Co. etc. is a legal person and so can be bought/sold. A brand is just an asset of a company and so it can be separately bought and sold, so that the brand can continue whilst the legal person owning it can change.
History is different: I cannot buy another person's history - their schooling, their qualifications, their work experience or their relationships. That's simply because their history happened to them, not to me, and nothing I can say will ever change that.
There is a perception of an association between the brand and the history and that perception can be reinforced by how loud and how long some people shout about it, but that doesn't make it true.
Perception is important.
If I buy a McDonalds franchise from an insolvent company, yes I buy the brand. I also, in the public's mind, buy everything else that is associated with McDonalds, positive and negative. I am perceived by most to have bought into the history of Happy Meals and Chrissie Hynd.
In the mind of the average football supporter, the Rangers supporters have also bought into the history of their club by embracing everything that was negative and....um, positive.... about the old regime.
I think football clubs are more than a brand or a franchise - it's like buying a replacement for a dead goldfish before your kids notices, and pretending it's the same fish, rather than just the latest holder of the pet goldfish franchise.
Given people have different perceptions of whether there is a continuity of identity of RFC, it's difficult to argue that perception=reality (I know you only said perception is important!).
A brand can carry associations in the mind of football supporters without that meaning it's the same club. Even Trigger's broom at least had an unbroken history!
BREAKING NEWS: Four men detained by police following an investigation into the sale of Rangers Football Club in 2012 http://bbc.in/1zTWAST
BBC understands Craig Whyte is not one of the 4 men detained in relation to investigation into acquisition of #Rangers
Attachment 13759
ho ho ho...
Are they going for a star for each arrest? BBC reporting 4 just now in relation to the sale of the club in 2012
Chris McLaughlin@BBCchrismclaug 5m5 minutes ago BBC learns Gary Whithey and David Greer are 2 of the 4 men detained as part of investigation into acquisition of #Rangers in 2011.
Does anyone remember who they are?:dunno: