Originally Posted by
green day
Hibs problem is that, although we get a good number of STs, we will never be competing with Rangers or Celtic for players and that (usually) mean they will be 20/30+ points better off in a season.
So we operate in a broadly similar market to other teams in the league. Yes, we pay more than a St Johnstone or Livingston, but the differential doesn't give us enough of an edge in player quality.
So, we have a big relative support in our division, but basically the best we can hope for is occasional euro football and less frequently a cup.
It's not much of a marketing campaign, but it's the truth of being a Hibs (or Aberdeen) fan right now.