Originally Posted by
ScottB
Pure PR spin to sell Season tickets and 'Membership Schemes' to the puddle drinkers.
If Hearts sign nobody and cut their wage budget to a realistic level, the vast ranks of the deluded will keep their cash in their pockets. Signing Wilson / Boyd / Skackel will have them 'believing' again and flocking to empty what's left of their bank accounts into Fedotovas', er, the club's back pocket.
Both options result in their death, but the signing a few 'exciting' names route will see a lot more cash flow into their coffers before the plates stop spinning. It's no loss for the players as long as they get their signing on fee upfront and most of their wages before things do go pop, they'll pack up and move somewhere else.