Originally Posted by
Pretty Boy
I think that's a fundamental part of the issue though.
Ourselves, Hearts and Aberdeen just don't have the budget to compete on 2 fronts for a lengthy part of the season. Group stage football is great but with the size of squads we carry and the schedule demanded by those games qualifying one year seriously dents your chances of doing so again. To really reap the benefits you probably need to get those group stages 2, 3 or 4 years in a row to notice a transformative difference in your financial position. That was hard anyway, after this season it becomes significantly harder again.
I don't think it's lack of effort or ambition on the part of the next 3 biggest clubs. It's lack of adequate resources and the fact it's really, really difficult to build any sustainable (relative) success with those resources. How many times have we read Hibs fans all but discount European games because 'it's the league that matters'? We just aren't in a position to prioritise both and that's what would be required to build any prolonged advancement. Aberdeen probably came closest to achieving it under McInnes but didn't have the European rewards on offer since.