So, random thought.
Its not about the money (which it obviously is, albeit 'only' £10 million) so why not:
- Staff the branches with RBS staff who know about the apps.
- provide coffee and free wifi for customers
- Staff can educate customers on how to use the apps
- provide private cubicle/office space for transactions which require more than just the 'apps'
- Deposits can be made via those funky machines that take cheques/cash
By removing some of the banking functions (and staff) there is less annual cost to offset any incurred costs.
All at the risk of being accused of putting local coffee shops out of business.
OK, so its not a real solution (if it was im sure its already been thought of and dismissed) but you'd think there would be some wacky solution.