To be fair they do have a point. After all they as supporters and the overall club have not in anyway benefitted from spend spend spend strategy which has given them players on 3-5 x what clubs like Hibs, Aberdeen etc can afford. Thu have never had any sporting advantage or achieved a cup success or two as a consequence.
The argument about being self sufficient or is it profit making now? Is very strong. They are now operating in a financial model which we can only dream of.