Originally Posted by
ballengeich
The loan indicates that King isn't supplying the shortfall, estimated in the accounts at £4m, needed to get them through this season and that the other directors aren't prepared to provide further donations (investment if you're a fan).
When the concert party took over the plan was to spend a few million for a few years to gain promotion, qualify for Europe then become serious rivals to Celtic, at which point increased income from Europe and transfer profits would cover losses in domestic competition. The third step hasn't happened yet so they've a choice - put in a bit more hoping that the plan comes to fruition next season or cut spending to match costs with the concomitant risk of ticket income dropping if the bears can't see anything better than a distant second place in prospect.
The short term appointment of Murty and the loans signings with an option to buy suggest that the decision's being deferred until the summer transfer window. If they can get through a few rounds of Europa league qualifying, make even a couple of million profit on transfer sales, and get a few of the high paid flops out the door, if only on loan, then they could break even next season.
I can't see another flop like Progres and I think Morelos can be sold at a profit (though I don't believe the Chinese rumour). The strategy's risky but I don't think it's completely unrealistic. More interesting times ahead.