They're concentrating on getting my orders to me in 14 hours! :wink:
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You have to remember a huge amount of Amazon orders will never be touched by an Amazon employee (it used to be just under 60% were from independent sellers, I'm not sure on the up to date figure).
I manage my works Amazon account and we sell 3 products direct from our own warehouse. We use DPD or if it's local our own vans. I process the orders, my warehouse picks them and said carrier delivers them. Amazon stipulate a dispatch by and deliver by date but beyond that have nothing at all to do with fulfilment.
We are essentially paying Amazon a platforming fee which isn't insignificant. Of course we have to factor that into cost so if people bought directly from us they would get the product a fair bit cheaper than they do on Amazon; indeed a few regulars have contacted us and now buy direct. I suppose that is the brand power of Amazon though. There is a belief they are always great value and there is a convenience of not having to deal with a small business. Two clicks and Amazon liaise the logistics for you.