I love ripping these apart into their component parts so lets do it again with this one.
Quote:
The club has been made aware of rumours concerning the possibility of administration.
Somebody has been reading the Sun or been on Twitter
Quote:
The club will continue to do everything within its power to trade normally. It should be noted that Hearts has not required or received additional funding from UBIG or Ukio Bankas in over a year and is servicing its existing debt.
I do everything in my power to win the lottery every week, doesn't mean it happens. The second part we already knew, it doesn't need to be noted as its an irrelevance right now.
Quote:
The club is completely up to date with player salaries and taxes and the club continues to head towards operational self sustainability.
They keep changing their minds between being self sufficient, and heading towards it. You can't be both at the same time.
Quote:
This has been made possible by reducing operating costs while continuing to focus on increasing revenues through season ticket sales, match ticket sales, merchandise, hospitality and sponsorship.
Read: Giving them all away at greatly reduced prices.
Quote:
While the general economic and Scottish football marketplace conditions remain challenging, Hearts is focussed on meeting its requirements as a business and a football club. The club's health and viability continues to be dependent on successful player identification, development and trading, careful cost control and building revenues.
The general business plan for a football club then, what they don't mention is their "clubs health and viability" is dependent on what happens in Lithuania and whether or they can pay the tax bill, get accounts signed off, etc.
Quote:
With the continued support of the Heart of Midlothian fanbase, the club has an opportunity to continue stabilising and then building for the future.
"Please don't stop giving us money, we're desperate!"
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The whole piece actually does nothing towards assuring anyone reading it that they are not going into administration. What it does do however is give a long list of things that "need" to happen and reads like them laying the groundwork to say "Well look at what we had to deal with".
Compare that with the wording of the statement last time these exact same rumours started swirling, courtesy of STV. Here's some snippets.
Quote:
"Heart of Midlothian FC vehemently refutes media claims" - "lacks any sort of foundation and is misleading in the extreme" - "Such erroneous stories cause distress not only to our staff but their families" - "We are sickened and disgusted by such unsubstantiated content" - "Articles such as this which have no factual basis, show a complete ignorance of the facts" - "It is a straight-forward shameless act to destabilise the club"
Quite the difference in handling of what is essentially exactly the same situation.