No, they can't turn them into shares without offering the same deal to all shareholders. They can write the loans off though but I doubt they will do that.
Ashley controlling retail probably only costs them about £4/5m a year. Not enough to make much of a dent in Celtics advantage.
They had revenue of £16m for the 6 months to Dec. Over the same 6 months Celtics revenue was £61m.
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