New Shirt Sponsor?

[ElginHibbie]

https://www.hibernianfc.co.uk/article/hibernian-fc-utilita-extend-and-evolve-partnership

Going by this looks like might be getting new **** sponsor that wouldn't be allowed on kids tops, so booze or bettings?

[mcohibs]

Possibly Eden Mill or Gleann Mor?

[Pretty Boy]

I really, really hope it's not a gambling company. I know Marathon Bet were very engaged but I was glad when we moved beyond that and disappointed when we took a deal with Marsbet (not sure if that is still live).

I get other will argue we should just be happy if it's a lucrative deal and will point out the harms of other types of sponsors but for me the gambling industry is just so toxic currently I hope Hibs steer well clear.

Hopefully it's just 2 separate deals to maximise income and the adult shirt sponsor avoids taking a backwards step.

[mcohibs]

Apparently it’s the car hire company Hertz…

[Pretty Boy]

Apparently it’s the car hire company Hertz…

Marketing genius, a subtle '**** the' woven into the fabric just above would look amazing.

[SHODAN]

No gambling or alcohol please.

[Steve-O]

No gambling or alcohol please.

My choice, I’m over 18 y’know.

[hibsforeurope]

Hopefully not a gambling company but with the EPL ban on companies they might see Scotland as a good market to get in to.

[Since452]

I'm fine with a gambling company. Whoever gives us the most money.

[Donegal Hibby]

Didn't mind when we had ' Marathon bet or Crabbies ' tbh and won't mind again if it's a betting company or drinks company. Take who's going to pay the most coin .
https://www.edinburghnews.scotsman.com/sport/football/hibs/hibs-extend-utilita-partnership-but-confirm-new-shirt-sponsor-ahead-of-202324-campaign-4178946

[bingo70]

I'm fine with a gambling company. Whoever gives us the most money.

I sort of agree with you.

I just feel really sorry for people with gambling addictions who are football fans, adverts are everywhere for it. Must be difficult for them to switch off from it.

[Bristolhibby]

I just want the kids shirts to have sponsors. They (unlike adults) are bothered about having the same shirts that their favourite players wear.

Like has been said, I’m not too bothered. Whoever gives us most money.

J

[ozwoody]

I'm fine with a gambling company. Whoever gives us the most money.

Agree, if someone has a gambling addiction, and I realise it's something that's hard to kick, having them on the front of the shirts won't make a difference.

I'm not an addict myself, but I did have a few apps back in the day to do online betting.

Ladbrokes, bet365 etc never sponsored Hibs and I used them, but never used marathon bet myself.

Just cause Eden mill sponsor them doesn't mean I will be asking for a gin from them .

[Bristolhibby]

Seen on another thread that Utilita are now our kids shirt sponsors. That would point to us having a gambling or booze company for the main sponsor.

Will have to change it for Europe as both are banned in their competitions. Hence West Hams plain shirt.

I have a Carling sponsored away shirt from 2005 up on my wall. Never used, but we had Whyte and Mackay as a sponsor and couldn’t have hard liquor on shirts.

J

[Hibernian Verse]

Agree, if someone has a gambling addiction, and I realise it's something that's hard to kick, having them on the front of the shirts won't make a difference.

I'm not an addict myself, but I did have a few apps back in the day to do online betting.

Ladbrokes, bet365 etc never sponsored Hibs and I used them, but never used marathon bet myself.

Just cause Eden mill sponsor them doesn't mean I will be asking for a gin from them .

I agree with you, but I don't think that is the main issue. It's subconscious to an addict. If they haven't thought about betting and then see a betting advertisement at the football that may, subconsciously, lead to them place a bet (or many more) that day even if they are trying to kick it.

It's about triggers, not the actual betting company.

[bingo70]

I agree with you, but I don't think that is the main issue. It's subconscious to an addict. If they haven't thought about betting and then see a betting advertisement at the football that may, subconsciously, lead to them place a bet (or many more) that day even if they are trying to kick it.

It's about triggers, not the actual betting company.

That’s right, if it didn’t raise awareness to encourage betting, they wouldn’t do it.

[pacoluna]

With the gambling white paper out it's clear that gamblings relationship football needs to change.

Absolutely no need for a gambling sponsor for hibs and Kensell said last year that in the near future any gambling sponsorship - mars/quinn bet will be phased out.

[Bridge hibs]

Agree, if someone has a gambling addiction, and I realise it's something that's hard to kick, having them on the front of the shirts won't make a difference.

I'm not an addict myself, but I did have a few apps back in the day to do online betting.

Ladbrokes, bet365 etc never sponsored Hibs and I used them, but never used marathon bet myself.

Just cause Eden mill sponsor them doesn't mean I will be asking for a gin from them .

Its the bigger picture though, I was dependent on alcohol but I sorted myself out, like you though I didnt reach for a Carlsberg, Whyte and Mackay whisky or an Eden Mill gin, nor do I really bet.

However, sponsorship is there for a reason and it will have its draw, even if it attracts one person, whether be it an introduction to alcohol or gambling or a relapse then thats one too many

I say that as Ive lost friends and family to both

[Pretty Boy]

I agree with you, but I don't think that is the main issue. It's subconscious to an addict. If they haven't thought about betting and then see a betting advertisement at the football that may, subconsciously, lead to them place a bet (or many more) that day even if they are trying to kick it.

It's about triggers, not the actual betting company.

:agree::agree:

I posted a link to an article recently that stated after some investigation they found that gambling logos or advertising can appear 700 (that's seven hundred) times in a single EPL match. It's unlikely to be as high in Scotland but it will still be a stupidly high number.

Problem gambling and gambling addiction is a barely concealed epidemic, particularly among younger men, but gambling daily or placing high stakes bets is so normalised it's not treated as seriously as it should be. The 'I'm alright Jack and everyone should show the same personal responsibility as I do' mentality just doesn't fly. There's a wider social responsibility that all football teams, and beyond, should be taking seriously.

I like a bet so I'm not being all puritanical about it but the leeway given to gambling companies compared to things like alcohol or tobacco when it comes to advertising is all wrong.

Hopefully this is all hypothetical and Hibs unveil a sponsor from a totally different sphere. We won't have a choice soon enough anyway as a ban is almost inevitable and about time too.

[ozwoody]

Its the bigger picture though, I was dependent on alcohol but I sorted myself out, like you though I didnt reach for a Carlsberg, Whyte and Mackay whisky or an Eden Mill gin, nor do I really bet.

However, sponsorship is there for a reason and it will have its draw, even if it attracts one person, whether be it an introduction to alcohol or gambling or a relapse then thats one too many

I say that as Ive lost friends and family to both

I understand that and I commiserate that both alcohol and gambling have effected you, and others , in your life.

Sponsorship has a reason to be there, both financially for a club and for the company that's sponsoring ( let's be honest, they aren't sponsors for sake of health), but if you are an addict, whether it's drink or gambling, you were an addiction prior to name being put on a shirt, it may give you another stream to be addicted to, but most addicts know where they are going to spend money on.

Banning drink or gambling sites is waste of time cause everyone knows sites already.

[Brightside]

No issue at all with sponsorship from gambling or alcohol companies. The more income we can get in the better. Highest bidder.

[.Sean.]

A return to Carlsberg would be smart

[BlackSheep]

No issue at all with sponsorship from gambling or alcohol companies. The more income we can get in the better. Highest bidder.

This.

Simply seeing a company logo on a shirt is in no way encouraging gambling or drinking, otherwise we should ban any form of advertising of such products everywhere!

[yonder1875]

This.

Simply seeing a company logo on a shirt is in no way encouraging gambling or drinking, otherwise we should ban any form of advertising of such products everywhere!

Can’t tell if this is serious or not?

It’s the most visible piece of advertising at a football club, whichever company is on the front of the shirt.

[BlackSheep]

Can’t tell if this is serious or not?

It’s the most visible piece of advertising at a football club, whichever company is on the front of the shirt.

Of course it’s serious!

I am well aware that there are products and services available to me that could do myself or others harm, but I choose not to endulge in them, just as everyone is free to choose not to gamble or not to drink.

Advertising and marketing’s goal is to make consumers aware of companies existence but simply popping a logo somewhere visible is the least amount of encouragement going.

Let’s put it this way… having Utility on the front of the shirt didn’t make me spontaneously sign up to their service… it made me aware the company, yes, but didn’t inspire me to use their services.

[LaMotta]

It's a difficult one. Sponsorship is of course there to attract customers, but it's worth remembering that its not just a deliberate ploy to specifically entice problem drinkers/gamblers (although of course it can sometimes have a negative effect on some of those people).

Betting companies who advertise are mainly targeting the majority of punters who gamble responsibly and are going to have a bet anyway. They are therefore competing for market share with their rivals and clever advertising will help with this. I see nothing wrong with that. Alcohol marketing for example is vital for the Scottish Economy in helping Whisky producers to position premium products and grow the sector, providing jobs and economic boosts to many remote and rural communities across Scotland. Of course these things have to be balanced with the potential negative effects on those with addictions.

Legislation may come in at some point to stop alcohol and or gambling companies being allowed on football shirts anyway - but its not a straightforward "it must be done" decision. Until then (if it ever happens) then I don't have a problem with us using these companies.

[CapitalGreen]

There is also stricter rules around advertising products to children that would be considered nutritionally poor (eg high in sugar). Could we finally be getting sponsored by 7up?

[blackpoolhibs]

I know they wouldnt do it if it was not worth it, but i couldnt even tell you who sponsored us this season, i've no idea who sponsored us last season, but i can remember the Crabbies one.

[Hibernian Verse]

There is also stricter rules around advertising products to children that would be considered nutritionally poor (eg high in sugar). Could we finally be getting sponsored by 7up?

I don't know why but I read that as if you were Jonathan Ross on The Masked Singer.

[ErinGoBraghHFC]

I hope it’s Marlboro


Sent from my iPhone using Tapatalk

[Brightside]

Can’t tell if this is serious or not?

It’s the most visible piece of advertising at a football club, whichever company is on the front of the shirt.

I’m not that fussed as betting companies and drinks companies are advertised everywhere. Not sure why the club should miss out on finances when the same products could just be on all the billboards outside.

[Scouse Hibee]

Of course it’s serious!

I am well aware that there are products and services available to me that could do myself or others harm, but I choose not to endulge in them, just as everyone is free to choose not to gamble or not to drink.

Advertising and marketing’s goal is to make consumers aware of companies existence but simply popping a logo somewhere visible is the least amount of encouragement going.

Let’s put it this way… having Utility on the front of the shirt didn’t make me spontaneously sign up to their service… it made me aware the company, yes, but didn’t inspire me to use their services.

If advertising didn’t encourage people to sign up or buy a product the companies wouldn’t splash so much cash on it. I kind of agree with most of your argument, those that say it might encourage people who are addicts or recovering addicts may have a point. Personally I have no objection to this type of sponsorship but can understand why others do.

[Since452]

Etihad Airways please. Kerching.

[Stokesy's on fire]

I hope it’s Marlboro


Sent from my iPhone using Tapatalk

WEST...Cmon the Mclarens :cb

[Billy Whizz]

Possibly Eden Mill or Gleann Mor?

Can’t be Edin Mill Gin, when we’re majority owned by Gordon’s

[Pretty Boy]

If advertising didn’t encourage people to sign up or buy a product the companies wouldn’t splash so much cash on it. I kind of agree with most of your argument, those that say it might encourage people who are addicts or recovering addicts may have a point. Personally I have no objection to this type of sponsorship but can understand why others do.

Your first point is just common sense really and there isn't really argument against it. Just because it doesn't consciously make you or I as an individual buy a product doesn't mean it doesn't shape behaviour in a wider sense.

I always come back to the same point when people argue against the impact of advertising. Of the circa 7 billion people on earth the vast majority will be aware of Coca Cola and further the majority of that majority will have purchased one of their products, many will do so regularly. It's arguably the most well known brand in the world. Yet they still spend $4billion a year on worldwide advertising. Go figure.

[pacoluna]

It's a difficult one. Sponsorship is of course there to attract customers, but it's worth remembering that its not just a deliberate ploy to specifically entice problem drinkers/gamblers (although of course it can sometimes have a negative effect on some of those people).

Betting companies who advertise are mainly targeting the majority of punters who gamble responsibly and are going to have a bet anyway. They are therefore competing for market share with their rivals and clever advertising will help with this. I see nothing wrong with that. Alcohol marketing for example is vital for the Scottish Economy in helping Whisky producers to position premium products and grow the sector, providing jobs and economic boosts to many remote and rural communities across Scotland. Of course these things have to be balanced with the potential negative effects on those with addictions.

Legislation may come in at some point to stop alcohol and or gambling companies being allowed on football shirts anyway - but its not a straightforward "it must be done" decision. Until then (if it ever happens) then I don't have a problem with us using these companies.

Gambling companies revenue is based on 5% of their customers, high spending addicts..their whole business model is now based on high RGN online gaming which industries such as horse racing has happily allowed themselves to be conflated with.

A perverse Industry that's regulated by an incompetent gambling Commision who hand out fines on a monthly basis for social responsibility failings but never suspend licenses.

Gambling isn't what it was 30-50 years ago.

[Bristolhibby]

Of course it’s serious!

I am well aware that there are products and services available to me that could do myself or others harm, but I choose not to endulge in them, just as everyone is free to choose not to gamble or not to drink.

Advertising and marketing’s goal is to make consumers aware of companies existence but simply popping a logo somewhere visible is the least amount of encouragement going.

Let’s put it this way… having Utility on the front of the shirt didn’t make me spontaneously sign up to their service… it made me aware the company, yes, but didn’t inspire me to use their services.

Advertising / Sponsorship is there for one reason, to make money.

If it didn’t make companies money, they wouldn’t advertise or sponsor anything.

Just because you are impervious to their ways, there’s clearly millions of £s that says there’s others who are.

I drank Crabbies for a bit. I like Gin so I of course bought Eden Mill.

Can’t remember buying any McBean Protective clothing though.

J

[hibsfan7]

The dream shirt sponsor 7UP

[BlackSheep]

Advertising / Sponsorship is there for one reason, to make money.

If it didn’t make companies money, they wouldn’t advertise or sponsor anything.

Just because you are impervious to their ways, there’s clearly millions of £s that says there’s others who are.

I drank Crabbies for a bit. I like Gin so I of course bought Eden Mill.

Can’t remember buying any McBean Protective clothing though.

J

The point I was trying to make is that folk need to relax a little about what company we have using our kit as a billboard. Alcohol and gambling adverts are found in many walks of life within public view, so let’s calm down about how a logo on a shirt influences people.

If the deal with any of these companies meant having huge advertising boards and promotional merchandising caked all over Easter Road and our public output then that’s different.

Yes they are looking to attract business but they’re hardly shoving it down our throats.

[wookie70]

I'm not a drinker, smoker or gambler. I tend to never watch adverts and when I see anything on Facebook etc more than once it tend to make me think worse of a company/product. I did stop drinking Strongbow a wee while back so advertising does impact me.

I'd far rather we had a sponsor we can be proud of or at least one that has links to the community, Edinburgh or Scotland. The problem is that most industries that can afford to sponsor football teams are not exactly morally appropriate, to me at least. Big money is usually dirty money.

[ScottB]

It’s back to discussions held previously when we tried to, briefly, before they unsurprisingly collapsed, have a crypto sponsor, or indeed when Marathon were involved.

Ultimately, Hibs, or any other club, can choose to be sponsored by a gambling, alcohol, debt collection or whatever else company at their own discretion. It’s not illegal.

Where it grates for me is if the club continues to say it wants to be part of the community, it wants to encourage healthy behaviour in the fan base, it wants to make a positive impact, it wants to be green (energy, not colour!) and so on. At that point it becomes entirely fair to critique the choices the club makes, or the whole thing just stinks of hypocrisy.

[Keith_M]

I have it on good authority* that this is what's going to be on Hibs' shirts next season.


26872




* My dad's postie is never wrong

[Pretty Boy]

Gambling companies revenue is based on 5% of their customers, high spending addicts..their whole business model is now based on high RGN online gaming which industries such as horse racing has happily allowed themselves to be conflated with.

A perverse Industry that's regulated by an incompetent gambling Commision who hand out fines on a monthly basis for social responsibility failings but never suspend licenses.

Gambling isn't what it was 30-50 years ago.

I've argued for some time that gambling and gaming should be treated as completely different entities.

Sports betting can be and indeed is problematic but the gaming sides of the major bookmakers is where the real damage is often done. The max spin limits on the FOBTs has seen developers find relatively unsophisticated ways around them but it's within the new laws. Online is just a frontier and a huge part of the advertising and marketing of gaming is about tempting the serial loser back to the table as it were.

[Brightside]

I'm not a drinker, smoker or gambler. I tend to never watch adverts and when I see anything on Facebook etc more than once it tend to make me think worse of a company/product. I did stop drinking Strongbow a wee while back so advertising does impact me.

I'd far rather we had a sponsor we can be proud of or at least one that has links to the community, Edinburgh or Scotland. The problem is that most industries that can afford to sponsor football teams are not exactly morally appropriate, to me at least. Big money is usually dirty money.

We’ve had gin and whisky sponsors for years. What am I missing. This whole links to the community thing is great for the club to give back but we are never going to get decent sponsorship from a local firm etc.

[Bishop Hibee]

What is an ‘ethical’ sponsor? Banks? Car manufacturers? I’d rather have an alcohol sponsor personally.

[gaz1875]

Guinness with a harp would be good, and it has health benefits :greengrin

[greenlex]

I’ve heard it’s a company called Bantr.

[Hibbyradge]

I’ve heard it’s a company called Bantr.

😃👍

[BlackSheep]

Lol, is that down to our American connections 😂

[babahibs]

Righto, so, hello everyone.

I've been a member here for a long, long time but never posted before, read through the site every day, almost feel like I know you all, been close to posting before but there's aways someone who comes along and says what I want to say so I end up not bothering. Life long Hibee, obvs.

Anyhoo, I've heard a wee whisper about the new shirt sponsor.

It's a company called BEVVY.

[Pretty Boy]

Righto, so, hello everyone.

I've been a member here for a long, long time but never posted before, read through the site every day, almost feel like I know you all, been close to posting before but there's aways someone who comes along and says what I want to say so I end up not bothering. Life long Hibee, obvs.

Anyhoo, I've heard a wee whisper about the new shirt sponsor.

It's a company called BEVVY.

They have had a big advert in the South Stand for a while so that could make sense.

[wookie70]

We’ve had gin and whisky sponsors for years. What am I missing. This whole links to the community thing is great for the club to give back but we are never going to get decent sponsorship from a local firm etc.

Crabbies would be an example of a local company. I appreciate the wider the net the more chance of more money but money isn't everything for me and I agree with an earlier poster saying that there is a bit of a contradiction setting yourself up as a community club and deriving income from products/industries that clearly harm significant parts of that community. It is a dilemma as those with big advertising budgets are often in Industries that are bad for communities

[matty_f]

I sort of agree with you.

I just feel really sorry for people with gambling addictions who are football fans, adverts are everywhere for it. Must be difficult for them to switch off from it.

I think it’s a hard one to balance, that’s the element of personal responsibility and choice but at the same time these businesses are really bad for some people.

We got an offer from a US betting company recently to sponsor Longbangers, it was really good money but when we weighed it up with the podcasts we’ve done on mental health, I couldn’t do it.

I think shirt sponsorship is a bit different, it’s more passive advertising than reading out stuff encouraging you to be but i still think it’s something I’d rather Hibs avoided.

[ElginHibbie]

I’ve heard it’s a company called Bantr.


It's a company called BEVVY.

Hope this is true just so the joke is quite near reality!

[.Sean.]

Righto, so, hello everyone.

I've been a member here for a long, long time but never posted before, read through the site every day, almost feel like I know you all, been close to posting before but there's aways someone who comes along and says what I want to say so I end up not bothering. Life long Hibee, obvs.

Anyhoo, I've heard a wee whisper about the new shirt sponsor.

It's a company called BEVVY.
Tacky as **** if true

[1van Sprou7e]

Righto, so, hello everyone.

I've been a member here for a long, long time but never posted before, read through the site every day, almost feel like I know you all, been close to posting before but there's aways someone who comes along and says what I want to say so I end up not bothering. Life long Hibee, obvs.

Anyhoo, I've heard a wee whisper about the new shirt sponsor.

It's a company called BEVVY.

Hope this is true lol, would be pretty iconic

Looks like there are a few companies with that name, don't think any of them would be big enough to buy that spot though.

More likely a back or sleeve sponsor maybe?

[Bridge hibs]

https://bevvy.com/

[Hibernian Verse]

Tacky as **** if true

It’s not a tacky company?

[A Hi-Bee]

Only drinks company we should have on front of our home shirt is 7up now that would be some shirt.
:greengrin:greengrin:greengrin:greengrin:greengrin :greengrin:greengrin

[Hibbyradge]

Righto, so, hello everyone.

I've been a member here for a long, long time but never posted before, read through the site every day, almost feel like I know you all, been close to posting before but there's aways someone who comes along and says what I want to say so I end up not bothering. Life long Hibee, obvs.

Anyhoo, I've heard a wee whisper about the new shirt sponsor.

It's a company called BEVVY.

Welcome!

If this comes to pass, it's a brilliant start to your Hibs.net "career"! 😃

[Donegal Hibby]

https://bevvy.com/
Think that would be cool shirt sponsor unlike this 🤭
https://images.app.goo.gl/FBVTbYRB2eYiGLj18

[Green Reaper]

Think that would be cool shirt sponsor unlike this 🤭
https://images.app.goo.gl/FBVTbYRB2eYiGLj18

That's nearly as bad as Wonga

[babahibs]

Welcome!

If this comes to pass, it's a brilliant start to your Hibs.net "career"! 😃

No pressure then..........

[Donegal Hibby]

That's nearly as bad as Wonga
Nearly but not quite 😂

[Hibbyradge]

No pressure then..........

Absolutely no pressure.

We're all credible until we're not. 😃

FWIW, I hope you're right about the sponsorship and the strips.

[Since452]

Righto, so, hello everyone.

I've been a member here for a long, long time but never posted before, read through the site every day, almost feel like I know you all, been close to posting before but there's aways someone who comes along and says what I want to say so I end up not bothering. Life long Hibee, obvs.

Anyhoo, I've heard a wee whisper about the new shirt sponsor.

It's a company called BEVVY.

Would make sense. They're already one of our collection of partnerships.

[LaMotta]

Gambling companies revenue is based on 5% of their customers, high spending addicts..their whole business model is now based on high RGN online gaming which industries such as horse racing has happily allowed themselves to be conflated with.

A perverse Industry that's regulated by an incompetent gambling Commision who hand out fines on a monthly basis for social responsibility failings but never suspend licenses.

Gambling isn't what it was 30-50 years ago.


I've argued for some time that gambling and gaming should be treated as completely different entities.

Sports betting can be and indeed is problematic but the gaming sides of the major bookmakers is where the real damage is often done. The max spin limits on the FOBTs has seen developers find relatively unsophisticated ways around them but it's within the new laws. Online is just a frontier and a huge part of the advertising and marketing of gaming is about tempting the serial loser back to the table as it were.

Fair point to differentiate gaming with sports betting where there is an element of skill and judgement. Online poker also has a skill level as well so wouldn't include that. But online roulette, slots, bingo etc are a different kettle of fish - they tell you in the small print how much you lose on each pound played with. Dangerous games, ones that have got a hold of people I know.

[NAE NOOKIE]

Just finished reading the thread. Simple question ... there are 11 other clubs in the Scottish premiership, who can name who sponsors even half of them? I know I cant.

My take on it is that advertising is all about market share in the modern era, not about pushing the actual nature of the business. For example car manufacturers: everybody on the planet knows what a car is, near enough everybody who can drive want's to own one, the myriad of car companies advertise to win a share of that market, they have absolutely no need to encourage folk to learn to drive.

It is the law that every driver has to have car insurance, the purpose of advertising it is to win market share, not to get folk to take it out.

Gambling and booze firms are the same. Folk have been drinking alcohol and gambling since the bloomin' stone age and folk have been abusing or been abused by both ever since. When attempts have been made to stop either all that has happened is that they get driven underground and are taken over by crooks, prohibition in the USA being the prime example. In the US the state of Nevada practically exists on gambling.

In short, I think the idea that football clubs having betting or booze firms on their shirts encourages folk to partake in the actual activities themselves is very much open to question.

[pacoluna]

Just finished reading the thread. Simple question ... there are 11 other clubs in the Scottish premiership, who can name who sponsors even half of them? I know I cant.

My take on it is that advertising is all about market share in the modern era, not about pushing the actual nature of the business. For example car manufacturers: everybody on the planet knows what a car is, near enough everybody who can drive want's to own one, the myriad of car companies advertise to win a share of that market, they have absolutely no need to encourage folk to learn to drive.

It is the law that every driver has to have car insurance, the purpose of advertising it is to win market share, not to get folk to take it out.

Gambling and booze firms are the same. Folk have been drinking alcohol and gambling since the bloomin' stone age and folk have been abusing or been abused by both ever since. When attempts have been made to stop either all that has happened is that they get driven underground and are taken over by crooks, prohibition in the USA being the prime example. In the US the state of Nevada practically exists on gambling.

In short, I think the idea that football clubs having betting or booze firms on their shirts encourages folk to partake in the actual activities themselves is very much open to question.

Market share? The gambling industry is monopolised with their head offices based offshore.

Flutter, Entain, 888.

All fined heavily several times for AML failings and social responsibility failings.

[Brightside]

Would make sense. They're already one of our collection of partnerships.

They are a tiny company. Must be a whoosh moment.

[BlackSheep]

They are a tiny company. Must be a whoosh moment.

Perhaps someone at Hibs is invested in the company and this is their chance to promote the company at a higher level than they currently do?

Just 100% speculation here to keep the conversation going.

[O'Rourke3]

We need to wait and see re sponsors.but the Jockey Club pump thousands into hospitality for MPS of the main parties - not lobbying of course as that's not cricket.... Lo and behold, reforms are watered down ti.e and again

If a company spends a million on advertising, its all offset against tax, so makes sense especially as all betting is run offshore. Wouldn't be surprised if the big 3 were all started /acquired by gangsters.

Sent from my SM-G990B using Tapatalk

[I'm Spartacus]

Hmmm not a fan of gambling/alcohol deals to be honest, I'm on that bandwagon.

[ErinGoBraghHFC]

I have it on good authority* that this is what's going to be on Hibs' shirts next season.


26872




* My dad's postie is never wrong

First off *boke*
Second, that’d be cool as ****


Sent from my iPhone using Tapatalk

[Hibby Kay-Yay]

26875

[BlackSheep]

26875

Bartercard have been our training gear sponsor for a couple years now haven't they......

[ErinGoBraghHFC]

Bartercard have been our training gear sponsor for a couple years now haven't they......

Correct


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[bingo70]

Bartercard have been our training gear sponsor for a couple years now haven't they......

Still never been able to work out what it is they do.

[ElginHibbie]

Still never been able to work out what it is they do.

Clearly not getting their money's worth then!

[Bristolhibby]

Still never been able to work out what it is they do.

Google is your friend.

J

[Tyler Durden]

Righto, so, hello everyone.

I've been a member here for a long, long time but never posted before, read through the site every day, almost feel like I know you all, been close to posting before but there's aways someone who comes along and says what I want to say so I end up not bothering. Life long Hibee, obvs.

Anyhoo, I've heard a wee whisper about the new shirt sponsor.

It's a company called BEVVY.

So this has been confirmed now - good info Babahibs.

Have to say I'm not too impressed. A quick look at their financials shows they are small time, with net assets of less than £100k.

I'm not sure what number it takes to hit a record sponsorship deal for us. Clearly "BEVVY" will be hoping for a boost from the publicity they'll receive. But you'd need to be concerned that they can actually stump up the money.

Hopefully we're not going to be stung again, as we were with that daft NFT scam Sportem*ngo that we partnered with. You'd like to think the club have done their diligence but it's not a great look overall IMO.

[Craigmount Hibs]

Righto, so, hello everyone.

I've been a member here for a long, long time but never posted before, read through the site every day, almost feel like I know you all, been close to posting before but there's aways someone who comes along and says what I want to say so I end up not bothering. Life long Hibee, obvs.

Anyhoo, I've heard a wee whisper about the new shirt sponsor.

It's a company called BEVVY.
Good scoop!

[04Sauzee]

On emerald green as well by the looks of things

[CapitalGreen]

So this has been confirmed now - good info Babahibs.

Have to say I'm not too impressed. A quick look at their financials shows they are small time, with net assets of less than £100k.

I'm not sure what number it takes to hit a record sponsorship deal for us. Clearly "BEVVY" will be hoping for a boost from the publicity they'll receive. But you'd need to be concerned that they can actually stump up the money.

Hopefully we're not going to be stung again, as we were with that daft NFT scam Sportem*ngo that we partnered with. You'd like to think the club have done their diligence but it's not a great look overall IMO.

They are a relatively new company, they raised £1m from investors in a seed funding round last year to fund their marketing projects.

[Tyler Durden]

They are a relatively new company, they raised £1m from investors in a seed funding round last year to fund their marketing projects.

That makes sense and hopefully a good chunk of that is coming our way

Would be interesting to track the number of users (or other relevant metrics) for their app and see what kind of bump they get in the next year. Hopefully works out for both parties.

Albeit - not being a whisky drinker - not sure I see that there is a massive problem that their technology solves which is going to drive huge success there??

[BlackSheep]

So this has been confirmed now - good info Babahibs.

Have to say I'm not too impressed. A quick look at their financials shows they are small time, with net assets of less than £100k.

I'm not sure what number it takes to hit a record sponsorship deal for us. Clearly "BEVVY" will be hoping for a boost from the publicity they'll receive. But you'd need to be concerned that they can actually stump up the money.

Hopefully we're not going to be stung again, as we were with that daft NFT scam Sportem*ngo that we partnered with. You'd like to think the club have done their diligence but it's not a great look overall IMO.

Bevvy have been a partner for at least a year, this move is an upgrade on whatever advertising deal we had with them previously.

[Tyler Durden]

Bevvy have been a partner for at least a year, this move is an upgrade on whatever advertising deal we had with them previously.

I'm aware of that but funding a record sponsorship deal is a little different than the partnership they've had to date. One of a growing list of partners.

Difficult to put much stock in a relationship to date, with a company that have only existed for 20 odd months.

[Donegal Hibby]

No pressure then..........
Good info 👍
https://www.edinburghnews.scotsman.com/sport/football/hibs/hibs-tease-202324-home-kit-as-easter-road-side-announces-new-principal-partner-4183849

[Brightside]

They are a relatively new company, they raised £1m from investors in a seed funding round last year to fund their marketing projects.

When it was first raised I did wonder how they would afford it. The company is tiny and for the life of me I can't figure out the business case. They don't actually sell "bevvy". Its just a database of whisky. How does it eventually make income?

Already people are complaining about it but its not actually an alcohol company - its a data company.

[AL-Qaholik]

Are we about to be the first club ever to have a QR code on the front of our shirt?

[sauzeelegod]

Good info 👍
https://www.edinburghnews.scotsman.com/sport/football/hibs/hibs-tease-202324-home-kit-as-easter-road-side-announces-new-principal-partner-4183849

Looks a bit like the Sauzee year 2000 kit.
If it is then I’m gonna be a very happy man.

[Nakedmanoncrack]

When it was first raised I did wonder how they would afford it. The company is tiny and for the life of me I can't figure out the business case. They don't actually sell "bevvy". Its just a database of whisky. How does it eventually make income?

Already people are complaining about it but its not actually an alcohol company - its a data company.

Looks tinpot to be honest, but what do I know. Hopefully the club have done their due diligence.

[Since90+2]

When it was first raised I did wonder how they would afford it. The company is tiny and for the life of me I can't figure out the business case. They don't actually sell "bevvy". Its just a database of whisky. How does it eventually make income?

Already people are complaining about it but its not actually an alcohol company - its a data company.

They probably get a commission on sales of the whisky. Three is a lot of money in vintage and collectable whiskies.

[Brightside]

They probably get a commission on sales of the whisky. Three is a lot of money in vintage and collectable whiskies.

But they don't link to sales.....your assumption was mine also but there is no sales links. I get that producers may end up paying to appear in the database but that surely can't make that much income. End game must be to crack into sales or make it a subscription.

[CapitalGreen]

But they don't link to sales.....your assumption was mine also but there is no sales links. I get that producers may end up paying to appear in the database but that surely can't make that much income. End game must be to crack into sales or make it a subscription.

They don’t link to sales…yet

My guess is that once they have built up a large user base they will market this to Whisky producers/sellers. For example, scan a whisky you like and you’ll be presented with some similar whisky’s available to buy.

[overdrive]

Are we about to be the first club ever to have a QR code on the front of our shirt?

On the front, perhaps. A quick google shows a Norwegian club had a QR code on their sleeve to highlight human rights abuses in Qatar and a College American football team had QR codes instead of numbers on the back of their tops.

[WhileTheChief..]

They don’t link to sales…yet

My guess is that once they have built up a large user base they will market this to Whisky producers/sellers. For example, scan a whisky you like and you’ll be presented with some similar whisky’s available to buy.

Onsite advertising, but more importantly it’s data collection.

You’ll need to register to use it. That means collecting people’s data. There’s the value.

Bevvy will sell that data on to the relevant businesses in the drinks industry who in turn will build a picture of who their market and target are.

[Donegal Hibby]

Looks a bit like the Sauzee year 2000 kit.
If it is then I’m gonna be a very happy man.
Me too 2000 kit was excellent

[Hibbyradge]

They don’t link to sales…yet

My guess is that once they have built up a large user base they will market this to Whisky producers/sellers. For example, scan a whisky you like and you’ll be presented with some similar whisky’s available to buy.

There's a "shop" icon in the app so I think their intention is to sell bottles in the future.

[Hibbyradge]

Onsite advertising, but more importantly it’s data collection.

You’ll need to register to use it. That means collecting people’s data. There’s the value.

Bevvy will sell that data on to the relevant businesses in the drinks industry who in turn will build a picture of who their market and target are.

That's a good point. They ask is you're interested in collecting or tasting whisky when you register although there's a "skip for now* option too.

[overdrive]

There's a "shop" icon in the app so I think their intention is to sell bottles in the future.

There's also a review on their Facebook page for a whisky advent calendar where someone was thanking them from great customer service. So they were obviously selling those at some point.

[007]

That’s right, if it didn’t raise awareness to encourage betting, they wouldn’t do it.

Just lost £70 playing online bingo, I've no idea what compelled me to register and deposit that amount. 🤔

[Paul1642]

Just finished reading the thread. Simple question ... there are 11 other clubs in the Scottish premiership, who can name who sponsors even half of them? I know I cant.

My take on it is that advertising is all about market share in the modern era, not about pushing the actual nature of the business. For example car manufacturers: everybody on the planet knows what a car is, near enough everybody who can drive want's to own one, the myriad of car companies advertise to win a share of that market, they have absolutely no need to encourage folk to learn to drive.

It is the law that every driver has to have car insurance, the purpose of advertising it is to win market share, not to get folk to take it out.

Gambling and booze firms are the same. Folk have been drinking alcohol and gambling since the bloomin' stone age and folk have been abusing or been abused by both ever since. When attempts have been made to stop either all that has happened is that they get driven underground and are taken over by crooks, prohibition in the USA being the prime example. In the US the state of Nevada practically exists on gambling.

In short, I think the idea that football clubs having betting or booze firms on their shirts encourages folk to partake in the actual activities themselves is very much open to question.

Whilst I defiantly can’t name the other teams in the leagues sponsors I reckon I could remember 90% of the Hibs strip sponsors from 2000 onwards so it definitively sticks in the mind.

Also for reasons unknown to me the NTL sponsorship of rangers and Celtic around 20 years ago is firmly rooted in my brain. A company that I don’t think had even existed for 20 odd years.

Whilst it personally doesn’t bother me there must be a proven link between advertising and harm or else we wouldn’t have banned cigarette companies from advertising.

It must be pretty hard to be someone who is dealing with alcohol or gambling addiction when you can’t even watch a game of football without having constant remainders of it on every second adverting board. Ultimately if powers higher up want to restrict or ban these adverts it would probably be for the best but it’s not for Hibs to take the moral high ground and loose out financially to our competitors as a results.