Ticket Prices

[Hibby Bairn]

Just been on to see what tickets were available for today. Adult pricing is £28 to £32 depending on where you sit (didn't check behind goals). I was thinking about taking my two (adult aged) boys. But that would cost me around £90. To watch Hibs v Dundee Utd.

No wonder there is big gaps in the stands. When did tickets become so expensive? £32 for West Upper.

Crazy imo.

[Jones28]

It’s pricing people out of football.

[Box 17]

Just been on to see what tickets were available for today. Adult pricing is £28 to £32 depending on where you sit (didn't check behind goals). I was thinking about taking my two (adult aged) boys. But that would cost me around £90. To watch Hibs v Dundee Utd.

No wonder there is big gaps in the stands. When did tickets become so expensive? £32 for West Upper.

Crazy imo.

Totally agree.

I'd like to get along to ER more often, but not at £32 a pop.

[CentreLine]

Looks like it’s been a while since you’ve paid to attend a game. Sadly it’s the reality of football today and no club can be out of step with that if they have any aspirations of success.
Have you checked out the price of an evening at the theatre?

[Sir David Gray]

Just been on to see what tickets were available for today. Adult pricing is £28 to £32 depending on where you sit (didn't check behind goals). I was thinking about taking my two (adult aged) boys. But that would cost me around £90. To watch Hibs v Dundee Utd.

No wonder there is big gaps in the stands. When did tickets become so expensive? £32 for West Upper.

Crazy imo.

It's £32 for an adult today in all gold areas of the stadium which is more than half of the sections in the west and east stands.

The Famous Five Upper is all silver which is £30 today.

[Box 17]

Looks like it’s been a while since you’ve paid to attend a game. Sadly it’s the reality of football today and no club can be out of step with that if they have any aspirations of success.
Have you checked out the price of an evening at the theatre?

Not sure that is a direct comparison.

The demographic of your average theatre goer is different from those who regularly attend football matches. And for most people, an evening at the theatre is more likely to be an occasional treat rather than something one attends 30 - 40 times a year.

[HH81]

Cat B game so prices will be slightly more.

Aberdeen is another B.

Prices seem very high this season but won't be changing any time soon.

[LunasBoots]

It’s pricing people out of football.

Pricing needs seriously looked at, cost of living is st ridiculous levels and if more bums are going to be on seats on match days prices need dropped

[CentreLine]

It's £32 for an adult today in all gold areas of the stadium which is more than half of the sections in the west and east stands.

The Famous Five Upper is all silver which is £30 today.

I think it is fir the poster. Clearly picks and chooses when to attend, so an occasional thing. Similar to a theatre night or a concert. It’s all entertainment after all.

[andrew70]

I think pricing is fair for where we want to go. If we achieve it then we’ll realise why we’ve paid a premium and will continue to do so. If we don’t Gordon, Kensell and Maloney will need to go some to make it worthwhile.

[Carheenlea]

The ST is actually decent value for a club like ourselves. The strive towards encouraging ST’s and block packages etc are all well and good, but the walk up fan has pretty much been left behind.

[RoxburghHibs]

Just been on to see what tickets were available for today. Adult pricing is £28 to £32 depending on where you sit (didn't check behind goals). I was thinking about taking my two (adult aged) boys. But that would cost me around £90. To watch Hibs v Dundee Utd.

No wonder there is big gaps in the stands. When did tickets become so expensive? £32 for West Upper.

Crazy imo.


I do agree its far too expensive but we are still selling on average 15k tickets. I think one of the main reasons for the gaps is that season ticket holders can watch for no extra cost on HibsTV from home.

[The Modfather]

I think pricing is fair for where we want to go. If we achieve it then we’ll realise why we’ve paid a premium and will continue to do so. If we don’t Gordon, Kensell and Maloney will need to go some to make it worthwhile.

Where do we want to go? Competitive for third and reaching the latter stages of cups? There’s a glass ceiling as to where we can go.

Scottish football has been over priced for decades. I feel more like a customer these days and react as such. I’m lucky enough to afford most games but rarely do, the value for money balance is a big factor in that for me.

[HH81]

The ST is actually decent value for a club like ourselves. The strive towards encouraging ST’s and block packages etc are all well and good, but the walk up fan has pretty much been left behind.

I bought a match package and wouldn't again. Fixed games, not able to move them about and unable to pick my seat.

[andrew70]

Where do we want to go? Competitive for third and reaching the latter stages of cups? There’s a glass ceiling as to where we can go.

Scottish football has been over priced for decades. I feel more like a customer these days and react as such. I’m lucky enough to afford most games but rarely do, the value for money balance is a big factor in that for me.

Playing attractive football, certainly seeing the early shoots of that. Finishing at least third, winning trophies. Defeatist attitudes and a complete misunderstanding of where we are and why Gordon took us over may hold us back but for me there is no obvious ceiling.

[tamig]

Pricing needs seriously looked at, cost of living is st ridiculous levels and if more bums are going to be on seats on match days prices need dropped

Football clubs need to make money. They’ve not long emerged from a torrid 18 months or so with much reduced income.

[The Modfather]

Playing attractive football, certainly seeing the early shoots of that. Finishing at least third, winning trophies. Defeatist attitudes and a complete misunderstanding of where we are and why Gordon took us over may hold us back but for me there is no obvious ceiling.

“Finishing at least 3rd” is admirable but not very realistic IMO. You need the Old Firm to have a really bad season and majorly drop off, and then be in a position to capitalise. I’m not sure I’d want to continue to pay well over the odds on tickets for the time the stars do align and we can split the Old Firm.

We’re not going to get to many more cup finals and semi finals than we have the last 5 or 10 years. The next level for me is simply consistency. Not 3rd and latter stages of cups like last season but a big drop off the next season like this season.

Attractive football would definitely help get me to attend more, however that’s more about spending what we do have well than needing more money to achieve it IMO. Prices just now are way overpriced and even playing good football isn’t enough in itself to get over my value for money for Scottish football concerns.

[Jones28]

Football clubs need to make money. They’ve not long emerged from a torrid 18 months or so with much reduced income.

Can’t disagree with that, but equally I can’t agree with the prices.

[Keith_M]

Decent attendance despite the prices.

Nearly 2,000 Utd fans here today. Must be because they've got a decent team to watch.

[The Harp Awakes]

The last time I paid for a ticket for a home league game must have been ~ 43 years ago. I've had a season ticket every year since then, so don't really notice the walk up prices.

Have to say though, £28-£32 is not good value for the football on show, and certainly isn't goinng to encourage many folk to attend over and above ST holders.

There was only a couple of shots on target today from either side, and the entertainment level was very poor.

[hibee1875]

Not sure that is a direct comparison.

The demographic of your average theatre goer is different from those who regularly attend football matches. And for most people, an evening at the theatre is more likely to be an occasional treat rather than something one attends 30 - 40 times a year.

Have you checked the price of the cinema recently? It’s all relative. Things are more expensive now than they were x years ago. Unfortunately football ticket prices aren’t based on quality of entertainment.

[LewysGot2]

Decent attendance despite the prices.

Nearly 2,000 Utd fans here today. Must be because they've got a decent team to watch.

I'm not convinced they're all that but they've done better than they might have hoped and, of course, their neighbours are in the keech.

I think they're getting excited at possibly playing in Europe. After the game they were singing about all going on a European trip.

[Allant1981]

Decent attendance despite the prices.

Nearly 2,000 Utd fans here today. Must be because they've got a decent team to watch.

No they dont

[wallpaperman]

Yes, it’s bloody expensive, I don’t have a season ticket and have not been an awful lot this season, but me, my wife , 11 year old daughter and two of her pals went along today.

Famous five upper stand, £30 per adult and £11 each for the kids, so cost me £93 for tickets.

Not a cheap day out, and while I enjoyed the game, we have been to a few lower league games this season which we have enjoyed as much, costing far less.

[IberianHibernian]

Pricing of tickets is obviously a huge issue for us and other clubs . Got to find a way of attracting new fans , making it possible for lifelong Hibs fans in 20s and 30s etc to keep attending some matches at ER without having a season ticket and at same time not annoying STHs who are paying 25 pounds per match ?

[Paulie Walnuts]

Have you checked the price of the cinema recently? It’s all relative. Things are more expensive now than they were x years ago. Unfortunately football ticket prices aren’t based on quality of entertainment.

Is the cinema not only about £6?

[Rondon]

Just been on to see what tickets were available for today. Adult pricing is £28 to £32 depending on where you sit (didn't check behind goals). I was thinking about taking my two (adult aged) boys. But that would cost me around £90. To watch Hibs v Dundee Utd.

No wonder there is big gaps in the stands. When did tickets become so expensive? £32 for West Upper.

Crazy imo.


Aye I was £32, daughter was £13. Way too much for utd. Tickets should b £5 for u16s every week and £15 for adults. Then we can justify charging £30 for hearts rangers and Celtic

[hibee1875]

Is the cinema not only about £6?

No. £12-£15. Throw in a drink and some popcorn or a hotdog and you’re lose to £25

[AliboyFC]

No. £12-£15. Throw in a drink and some popcorn or a hotdog and you’re lose to £25

Thats why you dont buy scran from the cinema and bring your own scran in.

[Sir David Gray]

No. £12-£15. Throw in a drink and some popcorn or a hotdog and you’re lose to £25

Films at Vue Cinemas are £4.99 if ordered online or £5.99 at the venue.

[JohnM1875]

The pricing for football is absolutely criminal. Nothing will change my opinion on that. Shocking and pricing people out of attending. I'm also not having a dig at Hibs as all clubs have similar pricing.

[Eyrie]

It's a lose-lose situation, because low prices to make games affordable means less money for the playing budget and fans complaining about the poor standard of game, whilst high prices may get a better standard of player but mean that some fans miss out.

[Allant1981]

No. £12-£15. Throw in a drink and some popcorn or a hotdog and you’re lose to £25

Not round my way it isnt, less than a fiver for the vue

[Hibbyradge]

I can't get to a lot of games so I'll pay whatever it costs. I've paid a lot more than £32 to see loads of gigs and I don't love those artists like I love Hibs.

Season tickets are brilliant value now though.

When we get our injured players back and Maloney gets a transfer window or two, the place will start selling out.

[Hibbyradge]

Not round my way it isnt, less than a fiver for the vue

Films are not the same. They're recorded, obvs, and showed several times a day for weeks.

Compare football to live events, like gigs, or the theatre.

[Allant1981]

Films are not the same. They're recorded, obvs, and showed several times a day for weeks.

Compare football to live events, like gigs, or the theatre.

I wasnt comparing the cinema to anything, was answering a post about the cost of going to the cinema, i personally dont think football matches are that much over priced. Could maybe be doing with taking a fiver off and that would be about right but thats just my opinion.

[hibsforeurope]

Walk up prices are too high, i get that the club has had a tough 18-24 months, but so have the fans their businesses have struggled, jobs lost, etc. There's not enough reading of the room going on from the board just now.
Fair enough if we had a top class squad for our budget but we don't, we've had substandard performances and poor recruitment for a while now.
Walks ups shouldn't be £10 a game more expensive than a season ticket, as a season ticket holder, id rather have a fuller stadium with a buzz with a smaller ST saving, than have an empty stadium knowing I've saved around £10 on anyone who walks up.
At those prices i certainly wouldn't be going to many/any games as a walk up just now with all the other costs i have personally.

[Rondon]

Prices should be u13 £5, u16 £10 adult £15.

Then you can justify £30 odd for the 3 big games

[Hibernian Verse]

Prices should be u13 £5, u16 £10 adult £15.

Then you can justify £30 odd for the 3 big games

Completely disagree. The club couldn't function on those prices and it would devalue my season ticket beyond belief.

[Pretty Boy]

The biggest issue is the failure of the commercial side of the game in Scotland. I don't agree with much Rangers say but they were spot on about the Cinch deal, it equates to about £200 per game per club for the 5 year duration. That might work out well for the likes of Edinburgh City or Annan bit it's ludicrous for the biggest clubs. They get sleeve badge sponsorship, advertising space in stadia, exposure on TV and radio...... Someone with 10K followers on Instagram can command that amount for a bit of product placement ffs.

Fans have a finite amount of money. It's all very well for the individual, including myself btw, to say 'well I'll pay the going rate to watch Hibs'. It's not like other consumer goods that are out of reach for some customers though because the clubs want us to be more than customers when it suits them. They are all too happy to apply the emotional 'supporter, not customer' pressure when it comes to squeezing more money from us.. Buying a ticket is no longer really seen as enough at a lot of clubs, you need to pay into HSL, FOH, AberDNA etc. We have a membership scheme on the way at Hibs which seems likely to be tiered and carry additional costs. At what point does the fan well run dry? Given the spiraling costs of the very basics just to stay alive we can't be too far from that point.

It's a bizarre scenario that in the corporate world of modern football we in Scotland are still so reliant on fans stumping up to compete with League 1 clubs in England and plug other financial gaps. That's largely down to the failures of our leaders to attract both sponsorship and an upgraded TV deal.

[JohnM1875]

Completely disagree. The club couldn't function on those prices and it would devalue my season ticket beyond belief.

Would it? Six home fixtures at £30 each (old firm and Hearts) then the other 13 home games at £15 a pop gives you £375

[Hibernian Verse]

Would it? Six home fixtures at £30 each (old firm and Hearts) then the other 13 home games at £15 a pop gives you £375

£45.00 difference, not as bad as I imagined I'll admit.

Anyhow, moot points really as it'll never happen. Living costs are going up as are the costs to run a business so the only way the prices are going is upwards unless the SPFL can secure a bumper TV deal larger than we could possibly imagine.

[GreenCastle]

Are Old Firm games even that attractive anymore to home fans? I get Hibs want to milk the away fans but not sure home fans have same appetite.

Derbies are definitely the most popular games but have a feeling fans are simply boycotting these games.

[overdrive]

No. £12-£15. Throw in a drink and some popcorn or a hotdog and you’re lose to £25

Vue cinemas are actually cheaper now than when I worked for them (well a predecessor company) in the early 2000s

[danhibees1875]

Would it? Six home fixtures at £30 each (old firm and Hearts) then the other 13 home games at £15 a pop gives you £375

I can't imagine the club going to £15 when the appetite for price reduction seems to be more along the £20 line.

£30 and £20 in your example (of us and hearts being in the top 6) would tally up to £440. If that was the basis and ST were £400, or even £440 with a few additional incentives (pie based preferably) then I think there could be a reasonable structure there.
Could throw a couple of "£5 a head" games a season in also to mix it up.

Does anyone know what the cumulative cost of walk up tickets across a season is currently?

[JohnM1875]

I can't imagine the club going to £15 when the appetite for price reduction seems to be more along the £20 line.

£30 and £20 in your example (of us and hearts being in the top 6) would tally up to £440. If that was the basis and ST were £400, or even £440 with a few additional incentives (pie based preferably) then I think there could be a reasonable structure there.
Could throw a couple of "£5 a head" games a season in also to mix it up.

Does anyone know what the cumulative cost of walk up tickets across a season is currently?

Aw I definitely agree and don't think we'd go as low as £15 either. But it shows there are definitely options there to explore.

We made a lot of noise about the semi pricing recently. So hopefully we're looking at our own price structure as well for next season. Though with the season ticket prices remaining frozen I'm not confident that we are.

[HH81]

I know we moan a lot about ticket prices and they are high. I'm in London so off to the championship play off final. Here are the prices....

Cat 1*- £98 Adults, £73.50 17-21, £49 Concesssions = Orange
Cat 2*- £76 Adults, £57 17-21, £38 Concesssions = Pink
Cat 3*- £64 Adults, £48 17-21, £32 Concesssions = Green
Cat 4*- £52 Adults, £39 17-21, £26 Concesssions = Yellow
Cat 5*- £36 Adults, £27 17-21, £18 Concesssions = Blue

Our trips to Hampden are really cheap afterall.

[Paulie Walnuts]

I know we moan a lot about ticket prices and they are high. I'm in London so off to the championship play off final. Here are the prices....

Cat 1*- £98 Adults, £73.50 17-21, £49 Concesssions = Orange
Cat 2*- £76 Adults, £57 17-21, £38 Concesssions = Pink
Cat 3*- £64 Adults, £48 17-21, £32 Concesssions = Green
Cat 4*- £52 Adults, £39 17-21, £26 Concesssions = Yellow
Cat 5*- £36 Adults, £27 17-21, £18 Concesssions = Blue

Our trips to Hampden are really cheap afterall.

The richest match in football indeed.

[HH81]

The richest match in football indeed.

Yes crazy prices. The cheapest are back 5 rows of the 3rd tier.

Wembley is class but the prices are crazy. League one final is about 6 quid cheaper each category.