ScottM1875
09-03-2022, 09:47 PM
Would appreciate anyone taking the time to complete the survey below for my undergraduate dissertation on ‘Brand Identity & Consumer Loyalty in Scottish Football’.
The aim of the study is to investigate whether the 6 aspects of Brand Identity (Kapferer, 1992,1998) have an impact on the consumer loyalty of Scottish football fans.
You must be over the age of 18 and preferably have somewhat of an interest in Scottish football.
The survey will take no more than 10 minutes to complete, no personal or contact information is required or collected, and all data will be stored securely and only for the purpose of this study.
https://hwsml.eu.qualtrics.com/jfe/form/SV_dnzRJIDQwNuLquO
The aim of the study is to investigate whether the 6 aspects of Brand Identity (Kapferer, 1992,1998) have an impact on the consumer loyalty of Scottish football fans.
You must be over the age of 18 and preferably have somewhat of an interest in Scottish football.
The survey will take no more than 10 minutes to complete, no personal or contact information is required or collected, and all data will be stored securely and only for the purpose of this study.
https://hwsml.eu.qualtrics.com/jfe/form/SV_dnzRJIDQwNuLquO