Football for a fiver

[Irish_Steve]

I think it could be described as a success despite the fare on view

Normally where i sit in the FFU excutive seats, there is three people in my row, hardly any in front or behind but today it was nearly packed out

Just maybe, one or two may return on a more regular basis

[H18 SFR]

I think it could be described as a success despite the fare on view

Normally where i sit in the FFU excutive seats, there is three people in my row, hardly any in front or behind but today it was nearly packed out

Just maybe, one or two may return on a more regular basis

I thought it was a huge success. I think most would return at a tenner which is probably a happy medium.

[JohnM1875]

I think it could be described as a success despite the fare on view

Normally where i sit in the FFU excutive seats, there is three people in my row, hardly any in front or behind but today it was nearly packed out

Just maybe, one or two may return on a more regular basis

Undoubtedly a success numbers wise. Should do stuff like that more often. I've said it a few times but football is supposed to be 'the working mans game'

[Keith_M]

I think it could be described as a success despite the fare on view

Normally where i sit in the FFU excutive seats, there is three people in my row, hardly any in front or behind but today it was nearly packed out

Just maybe, one or two may return on a more regular basis


My brother-in-law, who's not a big fan of football, went to his first game at ER in nearly ten years.


Going by his demeanour after the game, it'll be at least ten years till we see him there again :greengrin

[Pretty Boy]

It's an idea we should definitely repeat. The St Johnstone crowd was about 3 or 4 times what they usually bring.

Maybe try it a tenner adults/fiver concessions early next season and see if the response is similar.

There must be a sweet spot at which the price allows us to break even but is still low enough that it attracts non regulars to become regulars

[WeeRussell]

Definitely an off-field success. Unfortunately though we’ll have a hard time convincing someone to pay 4 times that price for the next game of that nature, after today.

[brianmc]

I'd be amazed of any of those enticed to the game by the fiver pricing thought they got value for money.

[JohnM1875]

It's an idea we should definitely repeat. The St Johnstone crowd was about 3 or 4 times what they usually bring.

Maybe try it a tenner adults/fiver concessions early next season and see if the response is similar.

There must be a sweet spot at which the price allows us to break even but is still low enough that it attracts non regulars to become regulars

Or just keep it at a fiver and let the same number show up again?

[cabbageandribs1875]

no matter the poor fare ON the pitch i'll bet their were a lot of kids very excited to actually just see a game in the flesh in these hard times

[H18 SFR]

no matter the poor fare ON the pitch i'll bet their were a lot of kids very excited to actually just see a game in the flesh in these hard times

My daughter really enjoyed it. She’s been to around 10 games before but came away for the first time asking to go again.

For the first time ever, she didn’t ask to leave. I appreciate that’s an age and stage thing rather than the game itself but it’s still one more kid wanting to go again.

[Keith_M]

no matter the poor fare ON the pitch i'll bet their were a lot of kids very excited to actually just see a game in the flesh in these hard times


That's true. There was loads of kids round us and they certainly seemed to be enjoying themselves.

They even joined in the singing in the second half.

[hibee1875]

Was surprised by the hundreds of empty seats in the east. Surely we don’t have that amount of season tickets staying away and not taking up the option of the ticket exchange

[wookie70]

The shop was rammed and I spent 75 quid I wouldn't have normally as I wanted to support the initiative. Good idea with the 25 percent off deal. I hope the club do this 3 or 4 times a season particularly with how hard it is for normal working people

[Pretty Boy]

Or just keep it at a fiver and let the same number show up again?

I think it depends what you are trying to get out of it. One sell out at a run of the mill league game every season then great, leave it a fiver.

If the ultimate goal is reducing prices across the board without losing money though then I think you have to be a bit more dynamic. We now know people will turn up for a fiver, we probably knew that already if we are being honest, and we know based on the evidence of this season that currently many of the same people can't and/or won't pay £24+.

I've got no issue with doing another football for a fiver day but I think there is scope to play about with it a bit and see if there is something longer term and sustainable in it.

[Alfred E Newman]

It's an idea we should definitely repeat. The St Johnstone crowd was about 3 or 4 times what they usually bring.

Maybe try it a tenner adults/fiver concessions early next season and see if the response is similar.

There must be a sweet spot at which the price allows us to break even but is still low enough that it attracts non regulars to become regulars

The question is, what’s in it for season ticket holders ?

[JohnM1875]

I think it depends what you are trying to get out of it. One sell out at a run of the mill league game every season then great, leave it a fiver.

If the ultimate goal is reducing prices across the board without losing money though then I think you have to be a bit more dynamic. We now know people will turn up for a fiver, we probably knew that already if we are being honest, and we know based on the evidence of this season that currently many of the same people can't and/or won't pay £24+.

I've got no issue with doing another football for a fiver day but I think there is scope to play about with it a bit and see if there is something longer term and sustainable in it.

Yeah fair point, can't argue with that actually :aok:

[cabbageandribs1875]

My daughter really enjoyed it. She’s been to around 10 games before but came away for the first time asking to go again.

For the first time ever, she didn’t ask to leave. I appreciate that’s an age and stage thing rather than the game itself but it’s still one more kid wanting to go again.


That's true. There was loads of kids round us and they certainly seemed to be enjoying themselves.

They even joined in the singing in the second half.



excellent :thumbsup::flag:

[JamesHFC]

Disappointed to see so many empty seats. Respect to those who buy season tickets, they are the core of the club but if you don’t go to games then give your ticket to someone who will!

[Billy Whizz]

The shop was rammed and I spent 75 quid I wouldn't have normally as I wanted to support the initiative. Good idea with the 25 percent off deal. I hope the club do this 3 or 4 times a season particularly with how hard it is for normal working people

I’m all for Hibs kids days, maybe increase them but 3/4 times per season for adults would really depreciate the season ticket value

[Paulie Walnuts]

It goes to show that price is a big factor in getting people in the door.

We need to work out the sweet spot where we can keep the income roughly the same/better but get more though the door imo.

[Nakedmanoncrack]

Was surprised by the hundreds of empty seats in the east. Surely we don’t have that amount of season tickets staying away and not taking up the option of the ticket exchange

Bizarre why so many didn't bother with the ST ticket exchange.

[et_hibby]

Well done Hibs. Good to see my area towards edge of East packed out. More of these, please

[hibee]

Bizarre why so many didn't bother with the ST ticket exchange.

Maybe not everyone is online and aware that it’s even an option.

I don’t really miss home games but if I did I wouldn’t have bothered returning my ticket in the hope of getting £2.50 back for it today.

[Nakedmanoncrack]

Maybe not everyone is online and aware that it’s even an option.

I don’t really miss home games but if I did I wouldn’t have bothered returning my ticket in the hope of getting £2.50 back for it today.

Which would have denied someone the chance to go, despite the seat being empty.

[hibee]

Which would have denied someone the chance to go, despite the seat being empty.

Nobody would have been denied a chance to go, there was still tickets for sale right up until the cut off time for sales.

[Dmas]

I think it depends what you are trying to get out of it. One sell out at a run of the mill league game every season then great, leave it a fiver.

If the ultimate goal is reducing prices across the board without losing money though then I think you have to be a bit more dynamic. We now know people will turn up for a fiver, we probably knew that already if we are being honest, and we know based on the evidence of this season that currently many of the same people can't and/or won't pay £24+.

I've got no issue with doing another football for a fiver day but I think there is scope to play about with it a bit and see if there is something longer term and sustainable in it.

I was there today because of the offer, I can’t justify the normal pricing every week and normally pick and choose which has in truth become less and less frequent, obviously a fiver though great today can’t be sustained over the season but I don’t think anyone could complain at £15 adult and £5 concession for everything out with CAT A games the extra bums on seats would out weigh the drop in price and a £5 concession makes it easier for kids to go with their pals and start the habit

Was great today could have done with more goalmouth action but the fiver ticket idea was great, spent money in the shop I normally wouldn’t have and over the kiosk as well

[Baldy Foghorn]

Bizarre why so many didn't bother with the ST ticket exchange.

Maybe they couldn't be bothered as they were only getting £2.50 back?

[GreenCastle]

Undoubtedly a success numbers wise. Should do stuff like that more often. I've said it a few times but football is supposed to be 'the working mans game'

Saw plenty women and young girls attending today.

Definitely seemed a few Hibs fans attending who haven’t been for a while.

Great to see the stadium full and away fans which aren’t the old firm. Fans mixing outside stadium too.

Doesn’t bother me as a ST holder if they have 3 community games a season where they reduce the ticket price to increase crowds.

[Nakedmanoncrack]

Nobody would have been denied a chance to go, there was still tickets for sale right up until the cut off time for sales.

The game was sold out - no tickets available, tickets did become available again in small numbers, before being sold out again, process repeated as individuals released seats.

[matty_f]

We were down dead early and it was already really busy around the ground and there was a really good buzz about the place.

There game was a massive let down but I think as an experiment the club will hopefully see it as a success.

[Daniel 1875]

Nobody would have been denied a chance to go, there was still tickets for sale right up until the cut off time for sales.

It might have denied someone the chance to go though. If you know you can’t make a game, how hard is it to log in to your account and make your seat available for someone who wants to go?

Another ‘sell out’ with loads of empty seats.

[Nakedmanoncrack]

Maybe they couldn't be bothered as they were only getting £2.50 back?

Fair enough, was hardly a great effort, and money for nothing if seat was going to be empty, my sons seat sold & I was sat there on my own watching that snorefest wishing I'd exchanged mine as well tbh:boo hoo:

[Hibs4185]

Great idea and the numbers turning up shows it’s more a price issue for some people rather than lethargy supporting the club.

One small issue….it’s a superb thing for Hibs fans but maybe not for away fans. 2000 St Johnstone fans may have spurred them on today to get a point. What if we did £10 for away fans which is still a superb deal but then we might only get 1000? Same money, less fans and still an admirable scheme.

[hibee1875]

Great idea and the numbers turning up shows it’s more a price issue for some people rather than lethargy supporting the club.

One small issue….it’s a superb thing for Hibs fans but maybe not for away fans. 2000 St Johnstone fans may have spurred them on today to get a point. What if we did £10 for away fans which is still a superb deal but then we might only get 1000? Same money, less fans and still an admirable scheme.


You can’t charge different prices for the same category of seat

[et_hibby]

Saw plenty women and young girls attending today.

Definitely seemed a few Hibs fans attending who haven’t been for a while.

Great to see the stadium full and away fans which aren’t the old firm. Fans mixing outside stadium too.

Doesn’t bother me as a ST holder if they have 3 community games a season where they reduce the ticket price to increase crowds.
This 100%

[et_hibby]

I was there today because of the offer, I can’t justify the normal pricing every week and normally pick and choose which has in truth become less and less frequent, obviously a fiver though great today can’t be sustained over the season but I don’t think anyone could complain at £15 adult and £5 concession for everything out with CAT A games the extra bums on seats would out weigh the drop in price and a £5 concession makes it easier for kids to go with their pals and start the habit

Was great today could have done with more goalmouth action but the fiver ticket idea was great, spent money in the shop I normally wouldn’t have and over the kiosk as well
👍Good stuff

[Baldy Foghorn]

Fair enough, was hardly a great effort, and money for nothing if seat was going to be empty, my sons seat sold & I was sat there on my own watching that snorefest wishing I'd exchanged mine as well tbh:boo hoo:

:greengrin

[et_hibby]

Bizarre why so many didn't bother with the ST ticket exchange.
I guess maybe some leave it as late as possible - family/friends calling off, late work commitments,etc - and maybe missed the deadline( just a guess)

[et_hibby]

Fair enough, was hardly a great effort, and money for nothing if seat was going to be empty, my sons seat sold & I was sat there on my own watching that snorefest wishing I'd exchanged mine as well tbh:boo hoo:
😀look ahead to joy of reinvesting that hard-earned £2.50

[Hibs4185]

You can’t charge different prices for the same category of seat

I’m sure you can have home fans at £5 and away fans at £10? Surely you can charge away fans what you want?

[Danderhall Hibs]

I’m sure you can have home fans at £5 and away fans at £10? Surely you can charge away fans what you want?

Technically ST seats didn’t cost £5 either.

[IberianHibernian]

Presumably bigger crowds benefit local pubs and shops which might make them keener to get into sponsoring club or helping in other ways .
Big away support too . Can`t it be reciprocated with our fans getting cheaper tickets when we play away ? Did we not play in Perth recently on a cut price day too ?
Someone mentioned fans of both clubs mixing . Would today not have been a good chance to have a mixed area ? Part of South only for adults with kids , whatever team they support . Think it was St J who tried this but no idea if it was a success . Trying to attract new fans , especially younger ones , and making them think that segregation is normal is crazy in short and long term and missing a great opportunity to attract more fans .
Keep East and West for STHs of all ages for Category A and B matches with chance for resale when STHs can`t go to a match .
FF Lower standing if possible or cut price till standing is possble . FF Upper - Family area as in lower now but cheaper .
South - Category A as now - we need the money from sellouts. Category B - Half stand for mixed area (Adults with kids of both teams and neutrals) and other half for away fans who aren`t used to mixed crowds .
Bit about non segregated parts of stadium could be a great way of boosting crowds at ER but same would have to happen at other grounds for it to be a success . Loads of us have been in " wrong " end when Hibs end was full but at same time there are fans who get really upset if 2 or 3 fans end up in Hibs End even if it isn`t full . Result of generation or more of fans thinking segregation in whole stadium is normal .

[Silky]

I was there today because of the offer, I can’t justify the normal pricing every week and normally pick and choose which has in truth become less and less frequent, obviously a fiver though great today can’t be sustained over the season but I don’t think anyone could complain at £15 adult and £5 concession for everything out with CAT A games the extra bums on seats would out weigh the drop in price and a £5 concession makes it easier for kids to go with their pals and start the habit

Was great today could have done with more goalmouth action but the fiver ticket idea was great, spent money in the shop I normally wouldn’t have and over the kiosk as well

I am similar to you mate. I've been to a few games this season, but today allowed me to bring my son who is Hibs daft and my daughter, who used to be! I can't afford to take them both regularly, sadly, so normally it's just me and him. Both kids loved it, despite the inept performance and have expressed a desire to return. I'm taking the wee man to Motherwell next week as a treat for his birthday but I don't know when we'll get back to ER-which is a shame as he is completely sold on all things Hibs-as I was at his age. He's 10 and is a massive, massive fan. I'd give anything to take him every week, but it's just not doable. Deals like this, and even as PB alluded to, possibly even charging a tenner, would definitely mean that we could all go more often. I think football has to be careful in terms of pricing. There is a real danger, I think, that youngsters, like my son, who are desperate to attend matches, get priced out and are unable to go because mum and/or dad can't afford it particularly in the current climate with a rising cost of living. Football is nothing without the fans. Initiatives like this, even if only four or five times a season, are a great way to get folk through the door and, ultimately, get the next generation of Hibby's into Easter Road.

[NAE NOOKIE]

It was great to see the place well filled and so many kids there too. But one of the two things the game needed to be to get some of these folk back at full price IE a nail biter or a big Hibs win didn't happen which was a real shame .... I know it was a makeshift team, but folk don't really take account of stuff like that during the 90 minutes. Even knowing that I found Hibs huffing and puffing without getting anywhere pretty frustrating.

[AFKA5814_Hibs]

All in favour of getting fans back supporting the club but ultimately only results are going to do this. Hibs can only do discounts like today on 1 possibly 2 tops games in a season as not to devalue season ticket sales. Unfortunately performances like today are unlikely to intice many folk back.

[Silky]

It was great to see the place well filled and so many kids there too. But one of the two things the game needed to be to get some of these folk back at full price IE a nail biter or a big Hibs win didn't happen which was a real shame .... I know it was a makeshift team, but folk don't really take account of stuff like that during the 90 minutes. Even knowing that I found Hibs huffing and puffing without getting anywhere pretty frustrating.

:agree: I think that's a fair point. Having said that, my son doesn't seem to care. He gets to go to Easter Road and see Hibs with his dad, like I did with his grandad. He's spoken about the game since we got back. All he cares about is being there to see the team. If we could afford it, he'd go every week. I think it's a bit like I was in the Miller years. It's sh*t but it's Hibs. Once you're in, you're in!

[MWHIBBIES]

All in favour of getting fans back supporting the club but ultimately only results are going to do this. Hibs can only do discounts like today on 1 possibly 2 tops games in a season as not to devalue season ticket sales. Unfortunately performances like today are unlikely to intice many folk back.

Hibs really should just make the whole bloody thing cheaper. ST and CatA/B game prices are a joke. Was over 30 quid to watch us vs Dundee United earlier in the season.

[The Baldmans Comb]

Nothing but praise for the Hibs management team for trying to make this work as they cant do much more than sell every seat for a fiver.

There were still plenty of free seats on offer from season tickets holders "who cannae be ersed" selling or even giving back the seats and there is equally nothing the club can do about this either.

[Glory Lurker]

:agree: I think that's a fair point. Having said that, my son doesn't seem to care. He gets to go to Easter Road and see Hibs with his dad, like I did with his grandad. He's spoken about the game since we got back. All he cares about is being there to see the team. If we could afford it, he'd go every week. I think it's a bit like I was in the Miller years. It's sh*t but it's Hibs. Once you're in, you're in!

Love this. Once you're in, you're in. There will be loads more enjoying it like you. Well done, Hibs.

[Turkish Green]

Bizarre why so many didn't bother with the ST ticket exchange.
I was one ST holder who didn't go. Didn't travel up at last minute for the game and too late to pass on my ST.

[CL0762]

It’s a difficult one for the club because as others have pointed out, you can’t have it too often because it then really devalues the hundreds spent on a season ticket.

Then you have the comments from the AGM about increasing turnover, we can’t increase turnover by lowering ST sales across the board to accommodate doing this initiative 3/4 times a season.

I do however feel we could and should be doing more from the family aspect. I think the Dundee United game in the league cup was kids for a quid with a paying adult. So I took my son & stepson up and they fair enjoyed themselves.

Things like £20 for a family of 3 or £25/£30 for a family of 4 would really encourage those kinds of supporters to come back on a regular basis. The spin off from this is increased sales in the club shop/kiosk etc.


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[Whataball]

Amazingly we've never been brilliant. So why is it our fans think all of a sudden we should be awesome? At least 10 out but somehow we are supposed to be Barcelona? Get a grip.

[Phil MaGlass]

Nothing but praise for the Hibs management team for trying to make this work as they cant do much more than sell every seat for a fiver.

There were still plenty of free seats on offer from season tickets holders "who cannae be ersed" selling or even giving back the seats and there is equally nothing the club can do about this either.

I think the club done this earlier but they could have sent a reminder on how to free up your ST if not using it, some folk need a wee nudge to do things.

[marinello59]

I think the club done this earlier but they could have sent a reminder on how to free up your ST if not using it, some folk need a wee nudge to do things.

A lot of those empty seats will have been bought for a fiver. At that price I would definitely have bought before knowing if I could attend or not.

[Green_one]

Not sure there are as many positives as people claim

1, We saved the large away support money and got less from them than a normal crowd. No benefit to Hibs
2, We took less money from our own support, Only season tickets made this at all acceptable financially
3. The chat about making money up from pies etc is nonsense. The queues were not enormous and you would have to sell a huge amount.

All things have an economic price. Hibs are not wallowing in a surplus. We basically lose money every year, bar selling players. So do you want cheaper players and everyone sold more quickly? And while you can run an initiative like this occasionally the core money comes from season tickets whose value this clearly reduces. No matter how individuals might feel about it, the numbers simply do not add up. I think this argument would stand up better in the English Premiership where the revenue from other sources could and probably should mean lower fan charges.

[HH81]

Not sure there are as many positives as people claim

1, We saved the large away support money and got less from them than a normal crowd. No benefit to Hibs
2, We took less money from our own support, Only season tickets made this at all acceptable financially
3. The chat about making money up from pies etc is nonsense. The queues were not enormous and you would have to sell a huge amount.

All things have an economic price. Hibs are not wallowing in a surplus. We basically lose money every year, bar selling players. So do you want cheaper players and everyone sold more quickly? And while you can run an initiative like this occasionally the core money comes from season tickets whose value this clearly reduces. No matter how individuals might feel about it, the numbers simply do not add up. I think this argument would stand up better in the English Premiership where the revenue from other sources could and probably should mean lower fan charges.

The whole point of charging 5 quid is to get people who have stopped going back into the habit of going again.

Seems to be working at a club in England who has done same deal twice this season as crowds seem to have increased as a result.

[Keith_M]

I’m sure you can have home fans at £5 and away fans at £10? Surely you can charge away fans what you want?


I don't know if the rule is still in place but there was definitely a ruling against doing that.

[scoopyboy]

I’m sure you can have home fans at £5 and away fans at £10? Surely you can charge away fans what you want?

You could theoretically but we wouldn't be able to do it.

If we charged our fans in the FF a fiver then we have to charge the south stand a fiver as well, similar seating.

Obviously the ones segregated in the south stand would have to pay the same.

The only way out would be if the FF was completely occupied with season ticket holders then you could charge whatever you wanted for away fans / end.

[Onion]

All in favour of getting fans back supporting the club but ultimately only results are going to do this. Hibs can only do discounts like today on 1 possibly 2 tops games in a season as not to devalue season ticket sales. Unfortunately performances like today are unlikely to intice many folk back.

This. Good initiative, well managed and supported but the product on the pitch needed to be much better. Suspect many who came along for first time in a while will now have been reminded of just why they chose to give up Easter Road in the first place.

[LewysGot2]

Nothing but praise for the Hibs management team for trying to make this work as they cant do much more than sell every seat for a fiver.

There were still plenty of free seats on offer from season tickets holders "who cannae be ersed" selling or even giving back the seats and there is equally nothing the club can do about this either.

I wonder how many empty seats were tickets distributed to local youth organisations or charities where you can hand in donated tickets but you can't force people to use them. Lots of tickets get handed to charities and schools but unless those organisations staff the trip to ER often the tickets go to waste.

Not sure how we distribute these donations better, though

[AFKA5814_Hibs]

Hibs really should just make the whole bloody thing cheaper. ST and CatA/B game prices are a joke. Was over 30 quid to watch us vs Dundee United earlier in the season.

I would agree that prices are too high for what's on offer but they've already been agreed for next season and tbh the club are never going to reduce the price of a ticket year on year but at best freeze them as have they have done for next season.

My ST is £420, which works out at a little over £22 a game. Walk ups are always going to be more as that's the incentive to buy a ST to get a better deal per game. We've gone too far down the road to reduce prices to say less than £20 a game other than the odd 1 or 2 games a season like yesterday.

[H18 SFR]

Football for a fiver works...just woke up to daughter number one asking to go again next week.

Cost of a ticket for her next week at Motherwell? A fiver!

It’s the future.

[Billy Whizz]

For those wanting to take kids more often, it’s only £50 for a child (under 12) in the FFL, and £125 for a youth
Works out at £2.63 per game for a child and £6.57 for a youth. I know you need to buy an adult at £385, but adult and a kid is fantastic value

[chrisski33]

Think it worked however in terms of financing i dont think doing it every week would generate enough cash for the club, maybe £10-15 would