Hibs income

[Beefster]

How can 100% be going towards the first team when you're getting a top and other items as part of the package, those things have a cost attached? I now it's all schematics but it's a little misleading.

As the above post highlights, they're losing revenue elsewhere with this so the overall profit won't be seen until they start to publish accounts, but there's a risk its minimal.

A very small risk. Folk are paying in £200+ a year. Yes, they get a shirt (which isn't costing Aberdeen £60 btw) and a couple of trinkets but most of the benefits are discounts on other things. You're not going to get those without spending more money. It's also a good way to get folk who can't / won't attend (overseas supporters for instance) paying a regular amount to the club.

By the way, the blurb talks about "100% of the net proceeds" so it's not misleading.

[IWasThere2016]

Reading on P&B there Aberdeen have launched a new membership scheme, AberDNA. 3000 sign-ups and half a million raised already apparently...

https://www.afc.co.uk/aberdna/

https://www.afc.co.uk/2018/04/30/aberdna-membership-drives-football-investment/

I've advocated for something along these lines for Hibs before. I don't have a ST - never have and don't envisage I ever will.

But I would like to be a Club Member - whereby I pay an annual sum and draw down on it (tickets, hospitality whatever) as I need it. If I don't use it I lose it at the end of a (each) season.

[hhibs]

Time for club to remove the digit and get a similar programme launched ,though I contribute to HSL pretty sure it will have to stand alone in any new scheme.
This may require specialist input as I am afraid this is an area Hibs have a history of moving at a snails pace and missing opportunities.

Let us not forget the lost merchandising opportunities of our Cup win ,including the extra mileage that the Ladies Cup win could have generated,easily cost us tens of thousands of revenue ,perhaps much more.

Doing nothing is not an option and we must press the board to action.

[jgl07]

They have a similar system at Manchester City where you get 10% discounts in the club shop and on food and drink purchases over £10. This applies if you either have a season card or a membership card (like Hibs introduced and then scrapped).

With the membership card, you can load match tickets online to the card so no messing about with print at home.

This all depends on having machines to read the card at sales outlet

[lord bunberry]

I would offer a two tier membership. One that includes all home games and another that doesn’t include games for overseas fans and fans who can’t commit to a season ticket. Like the Aberdeen one I’d throw in a strip and discounts. It could be paid annually or monthly.

[IWasThere2016]

They have a similar system at Manchester City where you get 10% discounts in the club shop and on food and drink purchases over £10. This applies if you either have a season card or a membership card (like Hibs introduced and then scrapped). With the membership card, you can load match tickets online to the card so no messing about with print at home.

This all depends on having machines to read the card at sales outlet

Yup - I'm a Cityzen and use the scheme. You also get vouchers on renewal for a cheap pint, chips etc..

[Famous Fiver]

Cheap chips?

Don't waste your breath telling our pals across the way. It'll never catch on.

[Keith_M]

....

Let us not forget the lost merchandising opportunities of our Cup win ,including the extra mileage that the Ladies Cup win could have generated,easily cost us tens of thousands of revenue ,perhaps much more.

....


:agree:


That was a massive opportunity lost, where the range of items on offer was poor and, in many cases, very late to arrive.