So easy, a man can do it!

[GlesgaeHibby]

Has anybody else seen these adverts for oven pride or whatever it is, some oven cleaning product.

The slogan is "So easy, a man can do it!"

Now, I personally couldn't care less and take no offence BUT if the slogan was changed to "So easy, a woman can do it!" there would be complete outcry, or if it was changed to "So easy a black could do it"

I thought that sexism and racism were both wrong, so why is sexism against males ok?

[Mon Dieu4]

Has anybody else seen these adverts for oven pride or whatever it is, some oven cleaning product.

The slogan is "So easy, a man can do it!"

Now, I personally couldn't care less and take no offence BUT if the slogan was changed to "So easy, a woman can do it!" there would be complete outcry, or if it was changed to "So easy a black could do it"

I thought that sexism and racism were both wrong, so why is sexism against males ok?

Yorkie it's not for girls

[lyonhibs]

Has anybody else seen these adverts for oven pride or whatever it is, some oven cleaning product.

The slogan is "So easy, a man can do it!"

Now, I personally couldn't care less and take no offence BUT if the slogan was changed to "So easy, a woman can do it!" there would be complete outcry, or if it was changed to "So easy a black could do it"

I thought that sexism and racism were both wrong, so why is sexism against males ok?

Likewise, I personally don't give a flying ****, but there are umpteen examples of this sort of "reverse discrimination" these days that one - if there was a "anti-male sexism" card in existence - could play such a card at. Women-only gyms, women-only car insurance to name 2 examples. (I neither own a car or go to the gym :greengrin)

As you say, if these were changed to "men only gyms" or "guys only car insurance" or "white only gyms" etc there's be petitions getting handed into the relevant authorities before you could say "chauvinism rules, ok!!"

A interesting point nonetheless - especially with the gyms and car insurance which actually have exclusion as a central part of their business plan - I don't think adverts are quite in the same bracket.

[Woody1985]

I'm sure that Sheila's Wheels (who I think you are referring to) have male policies because of this issue.

I've never once seen them as being the cheapest or even near the cheapest for my car insurance so perhaps that's a deliberate ploy to deter male drivers to keep female policies down. Or maybe they are just expensive!

The gym thing used to annoy me. Women only night on a Wed. Well I bought a leisure card to come to the gym when I want and not to be excluded when some insecure women want a closed gym so no men can see their flabby bits!

[lyonhibs]

I'm sure that Sheila's Wheels (who I think you are referring to) have male policies because of this issue.

I've never once seen them as being the cheapest or even near the cheapest for my car insurance so perhaps that's a deliberate ploy to deter male drivers to keep female policies down. Or maybe they are just expensive!

The gym thing used to annoy me. Women only night on a Wed. Well I bought a leisure card to come to the gym when I want and not to be excluded when some insecure women want a closed gym so no men can see their flabby bits!

I'm sure there's also one called "Diamond"

As a aside, I feel that Sheila's Wheels advert should be banned by the relevant authorities, not only for being nausea-inducingly ***** and cringeworthy, but also for being broadcast at such ear-splitting volumes. If you're watching a programme at "normal" volume then that comes on during a ad break, I always find myself staggering around the front room with tinitus a la Captain Frank Miller at the beginning of Saving Private Ryan!! :grr: :grr:

[Woody1985]

I'm sure there's also one called "Diamond"

As a aside, I feel that Sheila's Wheels advert should be banned by the relevant authorities, not only for being nausea-inducingly ***** and cringeworthy, but also for being broadcast at such ear-splitting volumes. If you're watching a programme at "normal" volume then that comes on during a ad break, I always find myself staggering around the front room with tinitus a la Captain Frank Miller at the beginning of Saving Private Ryan!! :grr: :grr:

:faf:

[Kaiser_Sauzee]

Girl power, men are ***** and all that... :yawn:

Women claim that they are more intelligent than men....so I assume that when they are reading Hello! and Heat magazine, they are giving their massive brains a rest? :greengrin

[Sean1875]

Same with Loose Woman. If there was a program like that but with males there would be calls to have it banned because of sexism towards woman. Canny stand it :grr:

But of course, none of this really bothers me in the slightest... :greengrin

[lyonhibs]

Same with Loose Woman. If there was a program like that but with males there would be calls to have it banned because of sexism towards woman. Canny stand it :grr:

But of course, none of this really bothers me in the slightest... :greengrin

THE most distustingly named programme on tv today :jamboak:. I'd fully expect that to be a post-watershed programme.

Can you imagine if a group of guy celebrities wanted to do a midday panel chat show called "Men who've had a lot of sex and are beginning to show it" ??

[Jay]

:dummytit: :dummytit: :dummytit: :dummytit: :dummytit:


Get over yersels.

:rolleyes:





:tee hee:

[Hannah_hfc]

Yorkie it's not for girls

Notice no-ones attempted to counter this

Nuff said :agree:

[Onceinawhile]

How about the run for life? you know the one that only women are allowed to do? Because only women get breast cancer. Oh wait no thats wrong.

Shouldn't have given them the vote, biggest mistake ever :agree::wink:

[LiverpoolHibs]

It's hardly the S.C.U.M. Manifesto, is it?

[hibsbollah]

Yorkie it's not for girls

:agree:

[Jay]

The reason we have lady only gyms and races is because a lot of women are very insecure in their fat erses and feel more comfortable with other fat ersed women - the skinny ones we just glare at and make them feel uncomfortable too. If men were there we would actually feel like we have to work rather than just b1tch about people.

Personally I am very comfortable in my fat erse and dont bother :greengrin

[Woody1985]

Has anybody else seen these adverts for oven pride or whatever it is, some oven cleaning product.

The slogan is "So easy, a man can do it!"

Now, I personally couldn't care less and take no offence BUT if the slogan was changed to "So easy, a woman can do it!" there would be complete outcry, or if it was changed to "So easy a black could do it"

I thought that sexism and racism were both wrong, so why is sexism against males ok?

As I've said above this type of thing doesn't really bother me.

One interesting question I have thought about in the past is, where is the line between stereotyping someone and being sexist / racist towards them? Is there even a line and are they the same thing?

The above is clearly saying that men are rubbish at cleaning but is that sexist or just an old stereotype?

Same applies to cooks. Most people will think of a woman when you mention a cook, yet some of the best in the world are men.

And Yorkies aren't for girls. There for no one cos they're *****! :greengrin

[Sean1875]

As I've said above this type of thing doesn't really bother me.

One interesting question I have thought about in the past is, where is the line between stereotyping someone and being sexist / racist towards them? Is there even a line and are they the same thing?

The above is clearly saying that men are rubbish at cleaning but is that sexist or just an old stereotype?

Same applies to cooks. Most people will think of a woman when you mention a cook, yet some of the best in the world are men.

And Yorkies aren't for girls. There for no one cos they're *****! :greengrin

shame on you... i love a good yorkie :agree::top marks

[lyonhibs]

Notice no-ones attempted to counter this

Nuff said :agree:

If I gave a flying fluck, my axe to grind would not be with adverts that play on "old and generally accepted to be outdated " gender stereotype - life's too short, although the Yorkie one always interested me - what is it claiming - that girls are incapable of eating chunky chocolate???

It would be with organisations such as the gyms/car insurance companies which have the exclusion of men as part of their "raison d'etre" from a business point of view.

Can you imagine if I was to club together with a few mates and start a "Nae bloody wimmin' drivers" car insurance company??

Germaine Greer et al would be down my throat in the blink of a eye. :greengrin

[Tomsk]

I wouldn't worry about it, chaps. The advertising agency which put the campaign together is targeting an audience its profession has cynically manipulated and exploited for years, housewives. The 'subliminal message' is that women are smarter and better than men. And the advertisers reckon this message will make housewives feel good about themselves and therefore want to buy the product by association.

Here's the thinking, and it's as chauvinistic and stereotyping of women as anything you can imagine: "We want housewives to buy a crap product which won't work nearly as well as we present it in the ad to do a crappy, sweaty, shtty job, cleaning a sht-encrusted oven. Who wants to do that? Nobody. So, here’s the trick. We convince our target market to make themselves feel better about the crap job they are doing by appealing to their sense of self worth – “I might be doing a filthy, shtty job with this shtty effin oven pad but at least I’m better and smarter than that ******* sitting through there watching the effin racing on TV and not doing this filthy, shtty job with this shtty oven pad!”

It's very common in advertising. Witness how many ads use the same means to appeal to social climbers. Vuck's sake, I have even seen them use this method to sell dog food.

Whenever I see this kind of ad on the telly I just move straight on -- not for me.

[greenlex]

If I gave a flying fluck, my axe to grind would not be with adverts that play on "old and generally accepted to be outdated " gender stereotype - life's too short, although the Yorkie one always interested me - what is it claiming - that girls are incapable of eating chunky chocolate???

It would be with organisations such as the gyms/car insurance companies which have the exclusion of men as part of their "raison d'etre" from a business point of view.

Can you imagine if I was to club together with a few mates and start a "Nae bloody wimmin' drivers" car insurance company??

Germaine Greer et al would be down my throat in the blink of a eye. :greengrin

You certainly wouldn't be down their throats with anything resembling an eye. :greengrin

[Wilson]

Notice no-ones attempted to counter this

Nuff said :agree:

It just isn't for girls. There is no argument.

Strawberry creams - yes. Yorkie - no.

[Peevemor]

It doesn't matter what you think of the advert. The fact that there's a thread discussing it on here means that it's worked.

[Storar]

It doesn't matter what you think of the advert. The fact that there's a thread discussing it on here means that it's worked.
"Sir! Our advertising campaign has been a complete success! Someone has just started a thread about us on the hibs.net cheeseboard!"
:top marks

[hibsbollah]

I wouldn't worry about it, chaps. The advertising agency which put the campaign together is targeting an audience its profession has cynically manipulated and exploited for years, housewives. The 'subliminal message' is that women are smarter and better than men. And the advertisers reckon this message will make housewives feel good about themselves and therefore want to buy the product by association.

Here's the thinking, and it's as chauvinistic and stereotyping of women as anything you can imagine: "We want housewives to buy a crap product which won't work nearly as well as we present it in the ad to do a crappy, sweaty, shtty job, cleaning a sht-encrusted oven. Who wants to do that? Nobody. So, here’s the trick. We convince our target market to make themselves feel better about the crap job they are doing by appealing to their sense of self worth – “I might be doing a filthy, shtty job with this shtty effin oven pad but at least I’m better and smarter than that ******* sitting through there watching the effin racing on TV and not doing this filthy, shtty job with this shtty oven pad!”

It's very common in advertising. Witness how many ads use the same means to appeal to social climbers. Vuck's sake, I have even seen them use this method to sell dog food.

Whenever I see this kind of ad on the telly I just move straight on -- not for me.

very perceptive:agree:

[Onceinawhile]

"The only people that call me a sexist are women, and their opinion doesn't matter"

Don't know who said it but its fairly clever

[danhibees1875]

Was there not an advert for an airline(virgin?) that received complaints due to it showing guys looking at some air hostess'?

yet nobody complains about those diet coke adverts with the reverse situation.

:dunno:

[Jay]

Was there not an advert for an airline(virgin?) that received complaints due to it showing guys looking at some air hostess'?

yet nobody complains about those diet coke adverts with the reverse situation.

:dunno:


Damn right we dont!

[Sir David Gray]

I can't comment on the Oven Pride adverts as I've never seen them but ladies nights/days at certain sporting venues really annoy me. I've seen them at gyms, swimming pools and at tennis clubs.

I really can't understand why such a thing exists. All members (regardless of gender) should be allowed access at the same times, unless they're going to designate two gender specific days, one for women and one for men.

If not, then men should be charged less to become members of such clubs.

[Betty Boop]

What about new Lynx Bullet for "pulling power" :bye:

[--------]

Sorry, guys, but you've lost me here.

Why would any man want to use (far less buy) an oven cleaner?


Men don't clean ovens.

That's woman's work.

Like cooking, hoovering, making the bed, cleaning the windows, washing the dishes....


I dunno what the world's coming to. :confused:

[Hibrandenburg]

Says it all really (http://www.youtube.com/watch?v=ou0X5D8KKB0)

:duck:

[greenlex]

What about new Lynx Bullet for "pulling power" :bye:
Says more about you lot. :greengrin

[greenlex]

Says it all really (http://www.youtube.com/watch?v=ou0X5D8KKB0)

:duck:

:faf: Never get tired of Enfiled and Whitehouse.

[Betty Boop]

Says more about you lot. :greengrin :take that :greengrin

[--------]

I hear Lynx are bringing out a new version called "Spotty Adolescent Desperation"....

:devil: