Quote Originally Posted by May2116 View Post
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Leeann’s reply to me suggesting there should be an ‘I don’t care I’ll sit anywhere’ option with how many tickets you need, to save time and stress of being told multiple sections don’t have your required selections:

‘Sam, thanks for the note. I can summarise the ticketing system we have in a few lines. It works well 90% of the time and is flexible and allows us for example to tie family groups / friends accounts together for ease of purchase. It has many plus points however it also could be improved in a number of areas. This is a project that we have been working to improve (what we have) while under contract and to consider our options for the future. Tech is moving at pace and the static access and ticketing system we have needs improvement and we are looking at the options available. A new system is hundreds of thousands of pounds depending on the access requirements at turnstiles and the tech so whatever decision we make, I am taking precautions to try to ensure as much as humanly possible that it is the correct one. IN the meantime, we are trying to improve what we have,’
The 90% observation is interesting - I suppose hibs sell in the region of (for arguments sake) 400,000 ‘tickets’ for individual matches. The vast majority of this number is season tickets which are in effect multiple purchases - say 19 games at 14,000 which equates to 266,000 which is 66% of all ticket transactions.

The issue really lies in 6 away games and any cup ties with limited demand. There is a cost to value (for the club) in a loyalty points basis because they’ll sell the tickets anyway, and the fans are split because the fans who wouldn’t benefit from a loyalty system prefer the current system because they can get a chance of a ticket where they otherwise wouldn’t.

I suppose I come back to the most important point being if you don’t look after the fans who go the most, they won’t go.