[QUOTE=Chic Murray;5450422]True, and there have been huge safety campaigns and rules around driving too - seat belts, airbags, speed limits are
This is about population level things - mountain climbing is a niche sport whose impact on NHS finances will be minute.
Diabetes is now responsible for 10% - a round 150m every year, of out country's total medicines spending and that's just for medicines, and that's with estimates that a huge number of people have it undiagnosed. This doesn't include amputations, management, etc etc
That means hundreds of millions are being spent on one single, largely preventable condition, that can't be spent elsewhere. It's a population level epidemic, and if I were FM I would be taking even more radical action.
We all want an NHS that works. Public health campaigns like this are vital to it's past success and it's future sustainability imo.